Published by Lorna, Editor December 14th, 2009
in Fidelity denim.

These denim shirts are new to the Fidelity Denim collection and they are specially designed by Jason Trotzuk for Spring 2010! Super soft, relaxed and the ultimate boyfriend-inspired shirt, available to buy in Ted or Louis in vintage denim, plaid and chambray washes. I really love some of these new shirts. What do you think of their new styles? Fidelity say make your boyfriend jealous with Fidelity Denim’s NEW Spring 2010 relaxed button-ups!

Here is the Spring 2010 Look Book for Fidelity Denim. Fidelity Denim Spring 2010 shines a light through the darkness with feel good head-to-toe silhouettes in soft-to-the-touch denim and light muted tones. I love the coloured tie dye jeans, they are so pretty and add a different vibe to the whole tie dye trend.
Published by Lorna, Editor November 6th, 2009
in Fidelity denim.

Dip into spring with Fidelity Denim’s new coloured marble scoop jeans. They have just released these vibrant tie-dye skinnies as part of their Spring 2010 collection. You can choose from sweet colours including: Cranberry, Lime, Plum, Charcoal, Berry, Peach and Fuschia.
Published by Lorna, Editor October 12th, 2009
in Fidelity denim and New Styles.

Fidelity Denim is just launching its new Spring 2010 collection. The theme for the new styles is Rock ‘N’ Roll. The new Dioz wash is Fidelity’s madly destructed finish which comes in many of the favourite styles. The brand is also launching Super Stretch – a mix between leggings and jeans which look and fit phenomenally I have been told. I can’t wait to try these out! DenimBlog is one of the first to have a sneak peek at the collection, so check out the gallery below! I’m loving the denim shirts! They retail at $149 CDN.
Published by Ali July 15th, 2009
in Fidelity denim and New Styles.

These are new washes that Jason Trotzuk, owner of Fidelity Denim created for Fall in the last month and retailers have already picked them up. Available – July 30th to Sept 15th in these stores: National Jeans, Blues Jean Bar, E Street & Denim Lounge. Some of these jeans are hot! Especially the Scoop 888 jean.
The Retail prices are as follows:
Scoop 888 Vintage $205
Scoop Dark Destruct $189
Scoop Blue Acid $189
Scoop Lightning $199
Scoop Marble Acid $189
Scoop Faded Tie Dye $189


Megan Fox was spotted at Chez Le Dentiste wearing a pair of Fidelity Denim Octavia Jeans in Bondai. Yet another celeb jumping on the wide leg jeans bandwagon. I think she looks pretty hot in these, I really like them!
Images courtesy of meganfox-online.net
Published by Lorna, Editor May 9th, 2009
in Fidelity denim.

Fidelity Denim presents the newest edition to their coveted Scoops style for summer, reinvented for the warm weather in relaxed vintage washes and colours that pop. They are going to be available in Charcoal, Fuschia, Black, White, Turo, Lemon & Lime. These jeans just scream summer to me and a whole lot of fun!