
We know that over at HonestForum, one of the most popular sections on the forum is the Diesel section - so we had to post this! New arrivals over at Diesel.com - plus new markdowns on sale items! And Diesel rarely has sales, so check it out!

We know that over at HonestForum, one of the most popular sections on the forum is the Diesel section - so we had to post this! New arrivals over at Diesel.com - plus new markdowns on sale items! And Diesel rarely has sales, so check it out!

I feel like the last to know on this one - but in case I’m not - did you know that Fall Out Boy Pete Wentz, aka Diesel posterboy, now has a fashion line out called Clandestine Industries? And is it just me, or does it sort of resemble Diesel if they were to come out with a Junior’s line? Hmmm.
I can’t believe Nordstrom is actually carrying this line…. it includes t-shirts, hoodies and denim, which is mostly the kind of outfit Wentz is spotted in when he’s out, only we usually see him in Diesel jeans himself.
Is it just me or are you sick of celebs who think they know fashion?

It’s super rare that Diesel has a sale so we had to share the news! Can’t wait! I hope my Cherocks and Louvely’s that are on my “to-buy” list will be on sale!
New, over at Diesel, new preview items from their Fall/Winter 2008 line which is all about Rock & Roll. I love the Rock & Roll theme, I was not sure how I felt about all the hot pink and neon green throwback-to-the-80’s-theme in their Spring/Summer line, especially on men. Some of the new preview items include a new high waisted jean for women called the Vella, and some new Revick and Kander jeans for men. Love!



This could be interesting!
Is Diesel’s Renzo Rosso on the prowl again?
Word on the street is that Rosso is in talks to acquire Superfine Jeans, the hot London-based premium denim brand, founded in 2003 by Lucy Pinter and Flora Evans. Superfine has become well known for its directional silhouettes and popularity amongst the global style A-list, including Kate Moss, Gisele Bundchen and Mary-Kate Olsen.
While Mr. Rosso has been acquisitive in the past, he has tended to focus more on the fashion end of things, acquring stakes in Maison Martin Margiela, DSquared2, and most recently, Sophia Kokosalaki, through Diesel’s Staff International subsidiary.
That Mr. Rosso is reportedly looking to acquire another denim brand may suggest that Diesel, which now ranks amongst the best-known jeans labels in the world, is looking for something more edgy and sophisticated to add to its jeans stable to compete with the likes of cult Swedish label Acne and 18th Amendment and Ksubi of Australia.
This is a smart move. With Rosso’s manufacturing, marketing and distribution capabilities, Superfine could be supercharged into a global denim brand in its own right — but by then, I guess Rosso will be on the hunt again.
Admittedly, I am a cheapskate about my denim. I only buy it on sale or I try to find the pair I want on Ebay after I’ve tried it on in the department store. I can’t help it - I have a love for all things expensive but don’t have the budget to buy those things at retail! The only time I’ve ever paid full retail for my jeans - twice - was for both pairs of my Diesel Lowky B.C. jeans that I adore, and wear 90% of the time, I bought at full retail price in the Diesel boutique. They are my favorite go-to wear them anywhere, everywhere, jeans.
Now BOTH of my favorite styles are on sale at Nordstrom, grr! Nordstrom is having a killer denim sale right now. Oh well - if you haven’t tried these, the fit is fabulous - they are a classic bootcut with my two favorite classic washes! Scoop them up at between $99 - $109 at Nordie’s now and check out their other denim on sale too!
P.S. The flare is not quite as wide as it looks on the model!

Is it really over? I keep hearing premium denim is over and trends have changed. Actually my inbox is SCREAMING with it! And with the resurgence of Levi’s jeans…but even those have gone up to $200 in my local mall. I just don’t believe that premium denim is as over as some say - especially after reading this!
Just when you thought it was safe to slip back into those GAP regular fits, designer denim brands like 7 For All Mankind and True Religion make another lunge at your wardrobe with a whole new game plan. From huge leases for new flagships to hot collaborations with haute fashion houses, premium jean companies are determined to claw their way back onto the bums of New Yorkers.
True Religion is banking on a full scale Manhattan invasion to push their $200 pairs. With the first open already and the latter two expected within two months, you know True Religion is praying for new converts to the church of high denim.
7 For All Mankind is scooting its new 3,000 square foot flagship into Soho. Although the store won’t be peddling its $180 jeans and $350 bags (!!) until later this summer, it will be only a block down from a few other places we’d rather buy jeans: Jean Shop, DKNY and Emporio Armani. (Editor’s Note: WE at the DenimBlog would not rather by jeans at DKNY than SFAM!)
Don’t let their spring obsession with the 80’s party look throw you off, Diesel means big business. By Christmas this year, the 19,555 square foot former home of Gucci will welcome the behemoth Diesel flagship location. The three-floor shrine to denim will be the perfect host for Diesel’s recent collaboration with adidas Originals and Diesel’s own luxury line “Diesel Black Gold,” for fall debut.
Fresh from opening their first US store in partnership with Opening Ceremony Acne Jeans announces yet another huge collaboration- with Alber Elbaz of Lanvin & should be ready for a 2009 launch.”
Joining Lucky Brand, A.P.C. opened with a current kids clothes collaboration with Luco featuring $85 Bermuda shorts for your kid to grow out of just in time for the next collaboration.
The premium denim train makes all local stops from here to next year with an Earnest Sewn opening in LA in July.
Paige Premium Denim launching their Black Label in August 2008.
The dreaded Hollister mothership due to touch down in July 2009. (Editor’s Note - HOLLISTER IS NOT PREMIUM DENIM! HELLO?!?!)
And the freshly H&M-ed Cheap Monday shivering in anticipation of their own ambitious plans.
Despite the premium denim infestation, there is still no denying that the trends have shifted; now having the double R on your backside isn’t so much a status symbol as it is a suburban outlet shopper’s badge of honor. Talking with WWD, Union’s Scott Bonomo only confirms this fact: “That [premium denim] gold rush is over. People that weren’t in this business for the long haul have found themselves out of it by choice or not by choice. It’s a different game. You’ve got to know who your customer is and know what you’re about as a concept.”
Story from Racked.com
For most of us, it was never about wearing a status symbol on our backsides (well maybe for a few of us!). But for most, its about the denim. The color of the wash, the uniqueness of the pockets, the durability, and most of all, how great it makes the booty look - the fit! If it was about the status symbol, we’d all be running around with Louis Vuitton jeans (yes there is such a thing - wait for the blog tomorrow!) on our arses like Mariah Carey! In my opinion, great fitting premium denim is a long way from being over.

Actor Dax Shepard on the set of When in Rome in New York wearing Diesel. Need I say more? *Sigh*

Have you been to Diesel’s online store lately? What do you think of the new Fluo collection for guys - featuring bright fluorescent colors, slightly reminiscent of Hypercolor shirts from the 80’s (okay, now I am dating myself!)? Do you love this collection or hate it?


How cute is this? I love Diesel jeans, so why not a denim Diesel handbag like this new one - called the Schubert! Do you love it?