Designer Jeans Campaigns
The Replay Spring/Summer 2015 campaign comes alive through a series of ultra modern shots and portraits in black & white that are equally timeless, at once simple, stark and striking. This is what the brand have said in reference to the new digital images.
You can see here a preview of two of the shots, using Russian model, Anna Selezneva, who portrays the Replay woman by giving femininity a slick contemporary slant and British model, Isaac Carew, who personifies the Replay man’s spunky rebellious spirit through a look where unconventionality meets pure class.
These photos were shot by young Italian fashion photographer, Giampaolo Sgura, who is a major talent on the scene despite his youth, he enjoys considerable recognition and appreciation on the part of world-class brands and magazines.
Getting to the denim – the brand’s core product, is particularly in destroyed mode – which plays the lead here in combination with cool and edgy urban inspired items. What do you think of the new campaign images?
In Fall 2014, Hudson Jeans wanted to shake things up, guided by a strong internal philosophy, they made the decision to be a little more public about who they are and what they believe. At the same time, there was a fear that being so honest might lock them into the growing sea of campaigns focused on feel-good advertising. So Hudson decided to head into Fall 2014 with something that would get people talking – and it did.
Now in 2015, they get to bring it home with the second phase of their declaration, called FOREVER FORWARD. Because Hudson isn’t only about great denim. That’s their vehicle, but what they are driving is a much larger set of beliefs. Hudson believe you can thrive doing what you love, which I absolutely agree with! The brand is inspired by people who pursue this idea with reckless abandon and they believe those people can be anyone. Any one of us who imagine the world better. Anyone who is forever searching, forever reaching and evolving. This is why they are doing a real women campaign.
Here are the very first two images from the brand new SS15 campaign, the rest will be released very soon, but it features real women. MADELINE HARMON (Devoted to Denim) is featured as the Vintage denim collector and connoisseur. Madeline is one of Hudson’s favorite examples of what it means to be devoted to denim. She lives and breathes it, and we can relate. ARTO SAARI (Devoted to Story) is an iconic professional skater and photographer, Arto Saari is a profound example of what it means to be devoted to story — both in crafting his own and using his passion for photography to tell the stories of others. What do you think of this new concept? I think it’s pretty cool as being devoted to denim myself (I live and breathe every moment of it), it’s wonderful to have someone celebrate that.
AG Jeans has tapped model Daria Werbowy as the face of their Autumn/Winter 2014 ad campaign. Shot in Montauk, the campaign features Danish model Mathias Lauridsen alongside Daria in a rainy beach setting and highlights the brand’s fall collection. I love the darker, more saturated colors in this video, it makes me excited to see the entire Autumn collection. Check out the video above!
On June 30th, Levi’s announced its new global brand campaign, “Live in Levi’s,” inspired by the millions of stories consumers tell about the things they do in their Levi’s. At the heart of the new campaign is the celebration of real-life “Live in Levi’s” moments – from first dates and first-borns to rodeos and road trips and every day in between. The brand has launched the “Live in Levi’s” campaign spot that brings these moments to life and celebrates individuals who are living and having fun in their Levi’s. You can see some of the campaign shots here.
The video is directed by Fredrik Bond, and features a track by the raspy-voiced blues rock musician Jamie N. Commons. Product highlights include: the Levi’s 511 jean for men, the Levi’s Revel jean for women, and iconic pieces including the 501 jean, western shirt and trucker jacket. This brand video will kick-off a social film series (on August 4th) that is at the centre of “Live in Levi’s” featuring real people who wear their Levi’s day in, day out, captured from the perspectives of those who live day to day in New York, London, Paris, Tokyo and Shanghai. Check it out above!