Designer Jeans Campaigns
Lydia Hearst, American model, actress and heiress to the Hearst publishing fortune, returns as the face of the fall 2013 MISS ME campaign. The campaign was shot in New Orleans with Lydia walking through various iconic locations.
“I’m thrilled to be working with Miss Me again as I stand firmly behind the brand’s messaging to help empower women and help them feel confident without compromising comfort,” said Hearst. “Every girl needs a pair of Miss Me jeans for that extra boost of boldness and fearlessness for whatever situation stands in their way.”
The “Do You Miss Me?” campaign was shot by renowned celebrity and fashion photographer, Mike Rosenthal at various iconic locations in New Orleans such as the French Quarter, Oak Alley plantation, and Steamboat Natchez. In addition, the campaign features multiple short films by Thomas Williams capturing a young woman’s journey from the tranquil plantation to bustling European-inspired city.
Creative Director of SumCreative, Alex Sum said, “This season we are celebrating LOVE. Not the romantic kind, but the intrinsic love and passion we have for home, music, dance, food … and most importantly, for life. We think this is our best campaign yet and are delighted that Lydia Hearst has joined us once again to revive her role as the face of Miss Me.”
Beginning in January 2014, Lee will announce a year long campaign of Birthday celebrations. For now, Lee has released a brand new campaign for their Fall/Winter 2013 collection, titled Move Your Lee. You can watch the new campaign above and you can find out more about it below.
Previous to the dawning of this iconic celebratory year is the new FW13 installment of the Move Your Lee® campaign in the form of a cleverly orchestrated VIRAL.
Building on the dance theme from the previous season, this high octane viral video takes cues and nuances from art house cinema and musical choreography to deliver a broody and emotive short film that is equally enticing and mesmerising. There is a deliberately stylized mood to the piece that was directed by Arnaud Uytenhove with choreography by Celia hall and shot in downtown LA.
The video is presented as an almost hypnotic experience, the movie is talking to the very heart of your unconscious, sweeping you up into the intense moods set to a stirring beat laden soundtrack that serves as a perfect accompaniment.
Here is a look at the brand new Meltin’ Pot Fall Winter ’13 campaign. There are 4 images in total and each represent that casual and carefree vibe the brand has. You can see the images in the gallery below and read a press release on the campaign too.
The new Meltin’Pot jeans campaign/look book for the Fall Winter 2013 season ahead is a pure celebration of the double-edged side of life. Taking the left instead of the right and seeing life from a different perspective is something we fully embrace. Meltin’Pot make denim for real people who share the brand’s passion and who live life to the fullest- Where life takes you!
Meltin’Pot, season upon season, present fine examples of pure tailored modernism of distinction. This season sees the re-launch of the iconic – B-Side jean – an historical model for the brand, first launched back in 1994 when the brand was created, as denim aficionados will well remember. B-Side for both men and women and made from a single piece of fabric and is totally reversible. One jean and 2 totally different looks and the collection also boasts a series of reversible tops too. B-Side is another example of the brand’s ability to successfully combine expertise with contemporary innovation.
The campaign and look book were shot in Florence by Italian photographers Flavio and Frank, in an off the wall, bohemian location and play with this asymmetric style, featuring shots positioned at a irregular angles. The models used represent real life fans of Meltin’Pot and bring alive the energy of the brand and its perspective on life. The new collection will be in store from September in fine denim stores Internationally.
This fall, Diesel and Nicola Formichetti are enlisting a new generation of brand ambassadors and fearless fashion leaders under the banner of #DIESELREBOOT. They have a whole new vision and idea for their future campaigns and you can read about them and see the fall/winter 2013 campaign below.
#DIESELREBOOT is Nicola’s first project as Artistic Director of Diesel: over the past few months Diesel announced its presence on Tumblr in a typically unique way, gathering a community of fresh and brave creatives both on the platform as well as hosting unprecedented worldwide real-world “tumblr meet-ups”. Since then, Diesel has championed the work of these up and coming talents, challenging them with creative missions, and publishing hand picked selections in international media and projections of credited artworks in the largest capital cities in the world.
This is a step forward in the path of #DIESELREBOOT – Diesel has created a community – gathering fresh talents – giving them the possibility to showcase their talents and tell their story through their own portrait. Selected to be part of the community through Tumblr and word of mouth, each creative was chosen by Nicola, who then styled them for the campaign in true DNA style – denim and leather. A campaign customised by Nicola celebrating true Diesel DNA: bravery, creativity, freedom
The cast is composed of 18 diverse characters and embraces a wider creative audience which will be brought to life in print, digital and events, all supporting and searching for new talents in brave and unexpected ways. Celebrate and champion creative spirits: join #DIESELREBOOT.