Designer Jeans Campaigns
DL1961 has released their first advertising campaign for Fall 2013! Titled “A Love Story: Denim, Leather and New York” the campaign debuts with a Union Square takeover showcasing the brand’s 24/7 denim.
The campaign, shot on location at New York City’s iconic Brooklyn Navy Yard by fashion photographer, Boo George, features supermodels Karmen Pedaru and Vincent Lacrocq and aims to highlight DL1961’s new concept of “24/7 denim” – a jean that looks just as great at the end of the day as it did the first time you put them on. Boasting the phrase “A 24/7 Jean For A 24/7 City,” the campaign will appear throughout New York City on billboards, taxi cabs, bus stops and metro stations as well on the pages of national magazines including InStyle, People StyleWatch, GQ, Men’s Health, among others, throughout fall.
“Our goal was to make denim sexy while maintaining comfort, style and attainability,” states Sarah Ahmed, DL1961’s Creative Director, who worked alongside Boo George; Creative Consultant Ashley Sargent Price; Casting Director Julia Samersova and Stylist Caroline Newell to create the campaign. “You can relate to the New Yorker’s in the campaign, they work and play tirelessly all while wearing DL1961 – on and off-duty.”
DL1961’s Fall/Winter 2013 collection pushes the boundaries of fashion and core denim while retaining the brand’s clean and chic aesthetic. The incomparable fit, innovative Italian finishes, French leathers and technologically advanced fabrics, make the brand the go-to day to night denim source. Joining the brand’s signature DLX four-way stretch fabric this season is dlpro, an eco-friendly fabric made of wood, which is cooler than cotton, anti-bacterial and cuts processing time and waste production by fifty percent. Additional details ranging from coatings, to paneling and unique textures, to a distinctive stretch combine to create an extremely wearable collection that mixes the best of casual New York style with the refined luxury and edge for which DL1961 is known. Prices range from $130 to $200 for women and men’s core styles and $168 to $748 for the brand’s runway collection. DL1961 is available at specialty stores worldwide, including Bloomingdale’s, Neiman Marcus, Nordstrom, and Saks.
For women, key styles include the Amanda skinny fit in Seville and Mania ($178), Riley boyfriend fit in Savage ($168), Emma legging fit in Pandora ($248) and Hazel moto skinny fit in Ducati ($188), all of which are styled throughout the campaign with the quintessential New Yorker in mind.
As the perfect complement to the DL1961 premium denim, the ready-to-wear collection combines fit, comfort and sexiness with delightfully soft-handed leather and knit fabrications alongside thoughtful design elements such as quilting, perforation and peplum. Standout styles include the Brynn leather long sleeve quilted tee ($750), Billie military blouse ($215) and Reese quilted peplum top ($325).
Key styles for men include the Russell slim straight fit in Viper ($168), Dylan skinny fit in Sullivan ($158) and the Vince casual straight fit in Aston ($168) all available in the unisex four-way stretch denim for added comfort, style and 360 degree movement.
Here is the brand new True Religion Fall/Winter 2013 campaign! It was released 2 days ago and has now gone worldwide. These shots feature both men’s and women’s looks and are in the classic black and white. You can read about the campaign from True Religion below and you can also see the 12 photos in the gallery below!
The True Religion ’13 campaign captures the renegade spirit of the quintessential American icon, inspired by the defiant allure of Steve McQueen and the captivating beauty of Ali McGraw in the classic film, “The Getaway”. The creative team, including photographer Mikael Jansson, stylist Alastair McKimm and creative director Alisha Goldstein, craft a compelling narrative of the rebellious American spirit. The campaign, starring Karmen Pedaru and Gavin Jones, was shot on a vast stretch of California desert, and features striking portraiture set against a cinematic horizon. The resulting images resonate with provocative honesty.
The rugged, lived-in styling of the campaign reinforces True Religion’s evolving design direction. Modern all-white and denim-on-denim looks are transformed into deconstructed essentials that get even better with wear. Contemporary silhouettes are toughened up with a rock & roll attitude and a nod to the American west. Focused and directional styling emphasizes the brand’s timeless denim and leather items, upholding True Religion’s reputation as a go-to brand for quality fashion essentials.
Hudson has officially launched their new Autumn/Winter 2013 #LETYOURSELFGO Campaign starring Georgia May Jagger & Jon Kortajarena as the models. This campaign looks like it was so much fun to shoot! I included a behind the scenes video with it so you can see what I mean! The campaign photos really embody the brands mantra of Let Yourself Go. It has that carefree vibe about it which just shows how fun life can be if you don’t have any limits.
“Our AW’13 #LETYOURSELFGO campaign visually sets the tone that we will build on season after season. We chose black and white photography to start because of it’s minimally beautiful aesthetic and nature,” said Hudson’s creative director, Ben Taverniti. What do you think of it? Do you like the photos and the video?
Here is the brand new Closed Campaign for Autumn/Winter 2013. The campaign photos were shot by photographer Collier Schorr in New York and you can see them in the gallery below. They feature the patchwork skinny jeans that I fell in love with last month!
They also have a campaign video, including making-off sequences and poetic impressions of Manhattan which was filmed by director and photographer Jonas Lindström. You can watch it just below. What do you think of the new Closed campaign?