Designer Jeans Campaigns
Here is the new Fall 2015 campaign from J Brand. For the new season, J Brand continued their relationship with stylist Alastair McKimm and photographer Josh Olins to showcase the extreme silhouettes in the smart sense that the brand is known for. Along with sleek, J Brand added edge to The High Desert House located shoot.
The new campaign has a mood to it that hasn’t been touched by the brand before. This is probably their edgiest collection to date, especially for men. Pieces like moto leather pants and coats are strong and definitely are a life of their own that shows why the brand has had such an impact and the longevity as they have. Check out the women’s campaign above and their men’s below.
We are excited to announce that Level 99 has named supermodel and philanthropist Petra Nemcova as its brand ambassador and face of its Forever Collections! The campaign features the eco-lines Forever Black and Forever White jeans which highlight the environmental benefits of its ground-breaking denim products that take sustainability to the next level.
“I am so excited to be working with Level 99 Jeans and support their amazing efforts to produce products with incredible green innovations that are helping to restore the environment. The designs are so chic and Level 99 Jeans are conveying such an important message to their consumers, that they can make smart, environmentally sound choices with power, whilst maintaining a luxurious look and feel.” Petra Nemcova. Supermodel + Philanthropist.
You can see the two campaign shots above, one in white denim and one in black. I think both of these are fantastic and I love the images. They look so carefree and easy going! What do you think of Petra being the new face for Level 99? Do you think it’s a great choice? You can buy Level 99 jeans online at their website.
Here is the new Autumn/Winter 2015 Paige campaign featuring Rosie Huntington-Whiteley. The new campaign is just as amazing as you’d expect between the brand and the model. There is a natural cohesion between the two, that I find, just makes this campaign feel magical.
Featured in the campaign are updated pieces for the new season, like a lined leather jacket, flares and leather skirts. But the brand didn’t stop at classic smart washes, like with every season they added fun styles that will make heads turn. Expect to see embellished pairs along with painted styles that will go perfectly with the knits. Check out the images below and click here to purchase the new collection now from the Paige website.
You may remember that about a year ago, Levi Strauss & Co. CEO Chip Bergh said that he rarely washes his jeans. His remarks sparked a debate about the frequency of washing jeans and the importance of washing less. Today, LS&Co. is continuing that conversation with consumers and the industry by announcing several initiatives:
ÔÇó 1 Billion Liters Saved – Levi Strauss & Co. has saved one billion liters of water since 2011 through its Water.
ÔÇó Consumer Engagement Campaign – LS&Co. today launched a digital tool to help educate consumers about the environmental impact of their own washing habits. LS&Co. is also asking fans to take the #WashLessPledge, by promising to wash their jeans less between World Water Day (March 22) and Earth Day (April 22).
ÔÇó Product Lifecycle Assessment – Released today, this research showcases the differences between washing habits and impact areas across the globe; we also know from this data that some of the greatest water and energy impacts in the life of our products results from how consumers care for their jeans.
I think it’s amazing that they have managed to save 1 billion liters of water! It’s incredible to think just how much water gets used in the washing and making of jeans, so I’m glad they are taking action. I rarely ever wash my jeans myself purely because I’m a denim enthusiast that believes washing them too often ruins the wash and colour, so it’s good to know by doing that it’s actually helping out as well.
The study shows that of the nearly 3,800 liters of water used throughout the lifetime of a pair of jeans, cotton cultivation (68%) and consumer use (23%) continue to have the most significant impact on water consumption. Consumer care is also responsible for the most significant energy use and climate impact, representing 37 percent of the 33.4 kilograms of carbon dioxide emitted during the lifecycle of a jean. The new LCA expands on previous research to better understand the impact of cotton cultivation and includes data from the world’s primary cotton producing countries, including the United States, China, Brazil, India, Pakistan and Australia. It also analyzes consumer care data from new markets, including China, France and the United Kingdom, to understand the costs and benefits of differences in washing habits.
To reduce the impact of cotton consumption, LS&Co. is working with the Better Cotton Initiative┬« (BCI) to train farmers to grow cotton using less water. Based on the latest BCI harvest data available, in 2013, cotton farmers in China reduced their water use by 23 percent compared with farmers who were not using BCI techniques. LS&Co. plans to continue working with its global suppliers with the goal of sourcing approximately 75 percent Better Cotton by 2020, up from 6 percent today.
The new LCA also reveals that Americans use more water and energy to wash their jeans than consumers in China, France and the U.K. It shows that consumers in China wear their jeans, on average, four times before tossing them into the wash ÔÇö and if American consumers did this, they could reduce the water and climate change impact from washing their jeans by 50 percent.
“It’s time to rethink autopilot behaviors like washing your jeans after every wear because in many cases it’s simply not necessary,” said Chip Bergh, CEO and president of LS&Co. “Our LCA findings have pushed us as a company to rethink how we make our jeans, and we’re proud that our water stewardship actions to date have saved 1 billion liters of water. By engaging and educating consumers, we can fundamentally change the environmental impact of apparel and, ideally, how consumers think about the clothes they wear every day.”