Designer Jeans Campaigns
Beginning in January 2014, Lee will announce a year long campaign of Birthday celebrations. For now, Lee has released a brand new campaign for their Fall/Winter 2013 collection, titled Move Your Lee. You can watch the new campaign above and you can find out more about it below.
Previous to the dawning of this iconic celebratory year is the new FW13 installment of the Move Your Lee® campaign in the form of a cleverly orchestrated VIRAL.
Building on the dance theme from the previous season, this high octane viral video takes cues and nuances from art house cinema and musical choreography to deliver a broody and emotive short film that is equally enticing and mesmerising. There is a deliberately stylized mood to the piece that was directed by Arnaud Uytenhove with choreography by Celia hall and shot in downtown LA.
The video is presented as an almost hypnotic experience, the movie is talking to the very heart of your unconscious, sweeping you up into the intense moods set to a stirring beat laden soundtrack that serves as a perfect accompaniment.
Here is a look at the brand new Meltin’ Pot Fall Winter ’13 campaign. There are 4 images in total and each represent that casual and carefree vibe the brand has. You can see the images in the gallery below and read a press release on the campaign too.
The new Meltin’Pot jeans campaign/look book for the Fall Winter 2013 season ahead is a pure celebration of the double-edged side of life. Taking the left instead of the right and seeing life from a different perspective is something we fully embrace. Meltin’Pot make denim for real people who share the brand’s passion and who live life to the fullest- Where life takes you!
Meltin’Pot, season upon season, present fine examples of pure tailored modernism of distinction. This season sees the re-launch of the iconic – B-Side jean – an historical model for the brand, first launched back in 1994 when the brand was created, as denim aficionados will well remember. B-Side for both men and women and made from a single piece of fabric and is totally reversible. One jean and 2 totally different looks and the collection also boasts a series of reversible tops too. B-Side is another example of the brand’s ability to successfully combine expertise with contemporary innovation.
The campaign and look book were shot in Florence by Italian photographers Flavio and Frank, in an off the wall, bohemian location and play with this asymmetric style, featuring shots positioned at a irregular angles. The models used represent real life fans of Meltin’Pot and bring alive the energy of the brand and its perspective on life. The new collection will be in store from September in fine denim stores Internationally.
This fall, Diesel and Nicola Formichetti are enlisting a new generation of brand ambassadors and fearless fashion leaders under the banner of #DIESELREBOOT. They have a whole new vision and idea for their future campaigns and you can read about them and see the fall/winter 2013 campaign below.
#DIESELREBOOT is Nicola’s first project as Artistic Director of Diesel: over the past few months Diesel announced its presence on Tumblr in a typically unique way, gathering a community of fresh and brave creatives both on the platform as well as hosting unprecedented worldwide real-world “tumblr meet-ups”. Since then, Diesel has championed the work of these up and coming talents, challenging them with creative missions, and publishing hand picked selections in international media and projections of credited artworks in the largest capital cities in the world.
This is a step forward in the path of #DIESELREBOOT – Diesel has created a community – gathering fresh talents – giving them the possibility to showcase their talents and tell their story through their own portrait. Selected to be part of the community through Tumblr and word of mouth, each creative was chosen by Nicola, who then styled them for the campaign in true DNA style – denim and leather. A campaign customised by Nicola celebrating true Diesel DNA: bravery, creativity, freedom
The cast is composed of 18 diverse characters and embraces a wider creative audience which will be brought to life in print, digital and events, all supporting and searching for new talents in brave and unexpected ways. Celebrate and champion creative spirits: join #DIESELREBOOT.
Denim icon Wrangler presented an exclusive collaboration with motorsports specialist Alpinestars. ‘Wrangler powered by Alpinestars’ is two limited edition styles, infusing the brands classic style and heritage with Alpinestars market leading protection technology. This means the jeans are reinforced at the seat, hip and knee areas with Kevlar. Formula One star, Kimi Raikkonen, is the ambassador for this premium initiative as well.
Kevlar is famously used to make military flak jackets, and employed in motorsports to resist abrasion and tears. The contoured leg shape is optimized for riding. The black leather biker jacket is fully prepped for motorcycle adventures, and benefits from Wrangler’s flair for vintage aesthetics. Elbows and shoulders are shelled in Bio Armor, a specialized polymer/rubber compound used in motorcycle clothing to protect the wearer against impact.
The look is iconic: all black, fully functional and lovingly aged. ‘Wrangler powered by Alpinestars’ is strictly limited edition. Just 65 jackets and 80 pairs of jeans are available: each jacket and each pair of jeans are individually numbered, making each garment completely unique to its owner. The products are sold exclusively through seven premium lifestyles stores across Europe including Solo in Sweden and SPMRKT in Amsterdam – seven stores to represent Wrangler’s seven design icons, the special elements including flat rivets and ergonomic watch pocket that make Wrangler jeans unique. Both styles are co-branded, and the jeans are packaged in a premium, co-branded box. Jeans are priced at €299, the jacket is €499.