Designer Jeans Campaigns
Since Nicola Formichetti has taken over as Artistic Director of Diesel, a lot of changes have happened over the past few months. For the brands latest Spring/Summer 2014 campaign, Nicola found 17 young creative people through Tumblr who acted as the faces and voices of the Diesel Reboot campaign, then the week before last, Nicola took over Gallery Lafayette and he found 6 artists again through Tumblr to show their work within the department store, with a full takeover outside with large institutions inside. Nicola is very present in using digital outlets to find young creative people and to champion them, allowing them to have a voice in an industry that most don’t.
Following on from the campaigns, last week Diesel then partnered with the amazing Photographer Nick Knight to shoot Nicola’s first collection campaign for Diesel, entitled #DIESELTRIBUTE. The campaign was shot entirely on iPhone© and focuses on the glitching capabilities and filters of today’s best in class photo and video apps. The campaign, both revolutionary and conceptual in spirit, includes portrait and group shots of this new Diesel tribe, all while providing a detailed look at the #DIESELTRIBUTE products that are about to be offered worldwide.
In terms of Diesel clothing, this is Nicola’s first capsule collection for the brand and he celebrates this by paying tribute to the DNA of the brand through elements sourced from its 35-year historical archive, and with it has reinterpreted and produced hand-made, customised and made in Italy, must-have iconic items.
By designing with a personal take on iconic references, Nicola resets the visual language of Diesel with customized, detailed, and original new garments. “This collection is my homage to the DNA of Diesel,” says the newly appointed Artistic Director. “Visiting the Diesel factories in Italy was incredible. The decision to use these found materials from the archive in a new way was immediate. These new, limited edition and artisanal explorations of denim and leather are two very important steps into designing the future of Diesel.”
Launching in-store today, the collection covers both menswear and womenswear and comprises of 11 pieces of apparel, 7 accessories and 4 intimate options. Items range from jackets to shirts, vests to jeans. The highlights include Western-inspired shirts with labor intensive “worn-in” effects, t-shirts taken over with immersive digital prints, and a selection of new styles that use the same breakthrough fabric innovation previously only available in the Jogg Jeans range, but in a slim skinny fit, designed directly by Nicola. You can see 3 exclusive photos in the top row of the gallery below, 2 of which are the new denim shorts and a new white tank top. What do you think of them?
The iconic fabric patches used in the denim #DIESELTRIBUTE collection have been taken from the past Diesel collections with rock inspirations and restyled purposefully for this capsule. On top of this, bespoke moto club images such as the Eagle have been created to signify a stamp of belonging to this world of Diesel iconography and serve as a visual ownership of the original, fearless Diesel spirit.
Patches are cut and laid by hand in the formation of larger, constructed shapes, and all buttons and metal accessories are treated with tumbler treatments. Across the accessories range, custom bottle caps and studs created by Nicola anchor and unite the product offering. In an added touch, Diesel pays tribute to its Italian heritage in each garment, adding red, white and green buttons to the pieces.
Also, the promotion for Diesel doesn’t stop there! They will be holding a celebratory #DIESELTRIBUTE event with Nicola hosting. This will take place at the brands flagship Covent Garden store on Friday 8th November! Don’t forget to attend and meet Nicola himself and see more about the new collection!
Lydia Hearst, American model, actress and heiress to the Hearst publishing fortune, returns as the face of the fall 2013 MISS ME campaign. The campaign was shot in New Orleans with Lydia walking through various iconic locations.
“I’m thrilled to be working with Miss Me again as I stand firmly behind the brand’s messaging to help empower women and help them feel confident without compromising comfort,” said Hearst. “Every girl needs a pair of Miss Me jeans for that extra boost of boldness and fearlessness for whatever situation stands in their way.”
The “Do You Miss Me?” campaign was shot by renowned celebrity and fashion photographer, Mike Rosenthal at various iconic locations in New Orleans such as the French Quarter, Oak Alley plantation, and Steamboat Natchez. In addition, the campaign features multiple short films by Thomas Williams capturing a young woman’s journey from the tranquil plantation to bustling European-inspired city.
Creative Director of SumCreative, Alex Sum said, “This season we are celebrating LOVE. Not the romantic kind, but the intrinsic love and passion we have for home, music, dance, food … and most importantly, for life. We think this is our best campaign yet and are delighted that Lydia Hearst has joined us once again to revive her role as the face of Miss Me.”
Beginning in January 2014, Lee will announce a year long campaign of Birthday celebrations. For now, Lee has released a brand new campaign for their Fall/Winter 2013 collection, titled Move Your Lee. You can watch the new campaign above and you can find out more about it below.
Previous to the dawning of this iconic celebratory year is the new FW13 installment of the Move Your Lee® campaign in the form of a cleverly orchestrated VIRAL.
Building on the dance theme from the previous season, this high octane viral video takes cues and nuances from art house cinema and musical choreography to deliver a broody and emotive short film that is equally enticing and mesmerising. There is a deliberately stylized mood to the piece that was directed by Arnaud Uytenhove with choreography by Celia hall and shot in downtown LA.
The video is presented as an almost hypnotic experience, the movie is talking to the very heart of your unconscious, sweeping you up into the intense moods set to a stirring beat laden soundtrack that serves as a perfect accompaniment.
Here is a look at the brand new Meltin’ Pot Fall Winter ’13 campaign. There are 4 images in total and each represent that casual and carefree vibe the brand has. You can see the images in the gallery below and read a press release on the campaign too.
The new Meltin’Pot jeans campaign/look book for the Fall Winter 2013 season ahead is a pure celebration of the double-edged side of life. Taking the left instead of the right and seeing life from a different perspective is something we fully embrace. Meltin’Pot make denim for real people who share the brand’s passion and who live life to the fullest- Where life takes you!
Meltin’Pot, season upon season, present fine examples of pure tailored modernism of distinction. This season sees the re-launch of the iconic – B-Side jean – an historical model for the brand, first launched back in 1994 when the brand was created, as denim aficionados will well remember. B-Side for both men and women and made from a single piece of fabric and is totally reversible. One jean and 2 totally different looks and the collection also boasts a series of reversible tops too. B-Side is another example of the brand’s ability to successfully combine expertise with contemporary innovation.
The campaign and look book were shot in Florence by Italian photographers Flavio and Frank, in an off the wall, bohemian location and play with this asymmetric style, featuring shots positioned at a irregular angles. The models used represent real life fans of Meltin’Pot and bring alive the energy of the brand and its perspective on life. The new collection will be in store from September in fine denim stores Internationally.