Designer Jeans Campaigns
GUESS has partnered with VICE media group + i-D magazine to create a short-film series called “Identity” directed by Aaron Rose and inspired by the brands SMART GUESS Technology™ denim, which launched this Fall. Each of the 4 videos highlights one of the four styles in the Smart Guess collection – all of which features new denim technology. You can view the first video in the series above and read about it below.
The series stars acclaimed former GUESS model, Tony Ward, and industry up-and-comer, Grace Elizabeth, who is in our Fall 2015 Jeans, Accessories, and Watch campaigns. She plays our heroine that personifies the SmartGUESS collection.
When deception runs deep, there’s no telling what will happen. Inspired by the endless versatility and uncompromising style of the new SMART GUESS TechnologyTM denim collection, IDENTITY follows a cast of mysterious characters and their lives of deceit, seduction and secrets.
Tucked in the hills of Los Feliz, we find a Spanish‐style villa where Hollywood royalty like Cary Grant once lived. Now the home of the prolific art collector and curator, Jeffrey Deitch, the home is a homage to all that is beautifully designed. There’s no better way to showcase our new SMART GUESS TECHNOLOGYTM collection than through a cinematic lens of a story in the shadows of the Hollywood sign. Directed by Aaron Rose.
Part 1: The Hustler
It’s magic hour. The sun is falling below the hills of Los Feliz. A car rolls up to a quiet street with no witnesses. The passenger, a female accomplice in Push‐Up denim, leads the way inside the storied mansion, but who is she?
Wrangler has launched their Born Ready Adventures campaign, designed to inspire everyday adventures, just one hour away from the city. The campaign will see the introduction of Wrangler’s latest Ready products, featuring stylishly innovative water-resistant and winter-warming jeans that give wearers the freedom to transition seamlessly from work and city life to the great outdoors. You saw these in the latest Look Book that we featured yesterday. Follow the adventures on social media with #BornReadyAdventures.
Inspired by these products, Wrangler has teamed up with renowned adventurer Alastair Humphreys to create interactive online maps featuring guides to adventures in and around London, Manchester and Edinburgh in the UK, plus key cities in Germany and Poland. Users can refine their search to match the type of adventure they prefer, whether it’s cycling to the top of the highest local peak or a forest walk with friends. Wrangler will be encouraging users to upload their own Born Ready Adventures to the online map with the chance to win a host of prizes.
Wrangler’s partnership with Alastair Humphreys, explorer and pioneer of the ‘microadventure’ concept, will bring the initiative to life through a series of Born Ready Adventure films, which include top tips on how to prepare for everyday adventures. The series will also see lifestyle blogger Kamil Pawelski and German actor and presenter Jochen Schropp join Alastair to discover experiences in the great outdoors just outside the city limits.
Kamil and Alastair kick off the series, leaving the hustle and bustle of the city and journeying into more scenic surroundings just one hour away. Alastair comments: “You can find an adventure really close to home, wherever you live – escape the city and do something beautiful, different and new”. The film sees the pair roll up their jeans and attempt to float a handmade raft before heading off into the forest to set up camp. Kamil adds “It’s great as you can do all these activities without changing your clothes, just finish your job, pack your bag and head into the forest to make your own adventure”.
German actor Jochen Schropp and Alastair embark on an action packed adventure after just a short train journey out of the city. The film captures the pair on a scenic costal bike ride to the beach followed by a refreshing swim in the sea. Jochen comments “It is incredible if you think what you can see and experience just by travelling one hour out of the city. Just on your door step are beautiful meadows, forests and even lakes perfect for swimming in – I dare you”.
This campaign brings to life Wrangler’s Born Ready philosophy – a commitment to creating innovative denim products that add value to the lives of the wearer… City dwellers who love to escape to the outdoors whenever they get the chance, wearing products that help them transition easily from city to country, from work to adventure, all without compromising on style.
Shopbop have teamed up with Rag & Bone on their latest denim campaign which went live this morning. Shot with an industrial and look book feel, it’s definitely one to notice.
Featuring their brand new ripped knee The Bell flares, some black skinnies, a denim jacket and some Autumnal corduroys, this is a collection that covers the basis of every essential. Combined with leathers, plaid and soft knits, what more could you want? Those flares are now sitting firmly on my wish list! Buy Rag & Bone online at Shopbop.com.
Shopbop has just launched their brand new FRAME Denim campaign today and it’s really cute! Filled with an array of Fall hues in mustard, brown, burgundy and cream, the brands denim sits nicely alongside it.
Featuring the FRAME button front denim skirt and their flared corduroys as focal pieces, they have definitely captured a Parisian Chic sense with this styling. It has a masculine element too which I love! What do you think of this campaign? You can shop FRAME online at Shopbop.com.