Designer Jeans Campaigns
Here is the brand new Diesel x Nicola Formichetti Neo-Neoclassicism Fall Winter 2014 Campaign. It just launched and it looks amazing doesn’t it? It has a very futuristic vibe to it that really embodies the Diesel brand. You can read more about it from the press release just below!
“We were looking at many of the great images, from fashion advertising to fine art, that have shaped our way of looking at things. We wanted to bring them together – pop Picasso-style! – through the use of the digital medium. In many ways it was looking at the ‘great group shots’ through history, from Michelangelo to Avedon. Now the Diesel Reboot is complete, this is the foundation of the new vision for Diesel. And with new beginnings there is always a certain looking back to look forward, here it appears as a sort of ‘Neo-neoclassicism’ in the campaign.” Nicola Formichetti, Artistic Director of Diesel
“There is a deliberate attempt to look at Italian art throughout the centuries, right back to the Renaissance. It was an idea to bring together great moments in visual culture that we liked. I think what is interesting, while referring to these great moments, is that Nicola is also bringing his ‘glitching’ community; that sense of something global and new. It’s the juxtaposition of the two, of the classical and digital that makes them both feel stronger.” Nick Knight, Diesel Campaign Photographer A-W 14-15
From Titian and Tiepolo to Avedon and Arbus, a wealth of visual images is remembered and reimagined by Nick Knight and Nicola Formichetti to complete Diesel’s latest advertising campaign. Marking the beginning of a new era for Diesel and featuring Formichetti’s foundational collection for the brand, the ‘Neo-neoclassic campaign’ is a pop amalgam of the classical, the digital and the real.
Following the Diesel Reboot, both the foundational collection and this campaign, in many ways, look back to look forward. Each has its visual roots in the city of Venice – and the Diesel show and event held there on 3rd April 2014 – but just like the city and Diesel itself, both the campaign and collection essentially encompass a view of the past and an innovative route to the future for the brand. Stars such as Kiko Mizuhara sit easily beside net cast kids and musclemen. All are part of the new, democratically ‘glitched’, global community of Diesel.
AG Adriano Goldschmied has announced the new face of their Autumn/Winter 2014 campaign, Daria Werbowy. The globally renowned supermodel has been signed to be the face of the brand for the upcoming four seasons, debuting alongside male model Mathias Lauridsen for the brand Autumn/Winter 2014 Campaign.
Shot by photographer Josh Olins in Montauk, New York, with styling by Alastair McKimm and direction by Berger & Wild, the AW14 campaign is inspired by a shadowy autumnal scene capturing the beauty and rawness of the season.
AG Creative Director, Samuel Ku, says of the brand’s choice, “We’ve been exploring the idea of finding a face of the campaign for nearly two years. We had a pretty short list and Daria was at the top of it. She has the ability to be strikingly beautiful and at the same time exude strength and confidence – qualities we feel resonate with the AG customer.”
Ukrainian-Canadian model Daria Werbowy possesses a unique, versatile look that has made her a highly coveted face among the world’s most distinguished luxury fashion labels. She represents the first time AG has chosen a supermodel to front their advertising campaigns and perfectly complements the direction of the brand: Chic. Sophisticated. Classic.
Here is the brand new Cult of Individuality Spring 2014 campaign video! It was a really fun, edgy, classic Cult shoot at Gravesend Cycles custom bike shop in Long Island, New York. You can check it out in the video above, but want to know something else? Cult of Individuality is offering you 20% off for 48 hours only! Just enter the code DBLOG20 at the checkout to get your discount! Hurry though as it ends on Friday!
Here is the brand new Spring Summer 2014 ad campaign for Joe’s Jeans, which has hit the NYC Taxi TVs already in celebration of Fashion Week. The campaign theme, “Just a Perfect Day,” features strong-minded, independent men and women who are throwing convention out the window to follow their hearts with no regrets or apologies.
It is through this campaign that Joe’s poses a modern challenge for anyone determined to write his or her own story unencumbered by societal standards and opinions. “What’s Your Perfect Day?” You can join in the fun on Twitter with the #JustAPerfectDay. You can also watch the video below and check out the rest of the photos inside this post.