Designer Jeans Campaigns
AG Jeans has tapped model Daria Werbowy as the face of their Autumn/Winter 2014 ad campaign. Shot in Montauk, the campaign features Danish model Mathias Lauridsen alongside Daria in a rainy beach setting and highlights the brand’s fall collection. I love the darker, more saturated colors in this video, it makes me excited to see the entire Autumn collection. Check out the video above!
On June 30th, Levi’s announced its new global brand campaign, “Live in Levi’s,” inspired by the millions of stories consumers tell about the things they do in their Levi’s. At the heart of the new campaign is the celebration of real-life “Live in Levi’s” moments – from first dates and first-borns to rodeos and road trips and every day in between. The brand has launched the “Live in Levi’s” campaign spot that brings these moments to life and celebrates individuals who are living and having fun in their Levi’s. You can see some of the campaign shots here.
The video is directed by Fredrik Bond, and features a track by the raspy-voiced blues rock musician Jamie N. Commons. Product highlights include: the Levi’s 511 jean for men, the Levi’s Revel jean for women, and iconic pieces including the 501 jean, western shirt and trucker jacket. This brand video will kick-off a social film series (on August 4th) that is at the centre of “Live in Levi’s” featuring real people who wear their Levi’s day in, day out, captured from the perspectives of those who live day to day in New York, London, Paris, Tokyo and Shanghai. Check it out above!
Here is a look at the campaign that goes along with the new denim line by Velvet by Graham and Spencer. For the campaign, designers Jenny Graham and Toni Spencer looked no further than close friend and muse, Lily Aldridge. They have collaborated with the model before on a collection, so the choice was nothing but natural.
In the ads, you can see Lily wearing some of my favorite pieces from the new line. Above she dons the Toni in Classic, below you can see her wearing the Jenny Boyfriend in Ink and Vintage, then my favorite wash from the collection, the Stone in Toni. You can see all the looks from the campaign below and click here to purchase the denim now.
For Fall 2014, GUESS has gone back to its roots, taking inspiration from the authentic American soul of Nashville, otherwise known as Music City. The brand new Fall 2014 advertising campaign features models Gigi Hadid, Bojana Ksrmanovic, Samantha Hoopes, Yara Khmidan, Silviu Tolu and Nick Fouquet photographed in the city where a musician’s dreams are made.
Guided by Paul Marciano, Creative Director, and shot by longtime collaborator, Ellen Von Unwerth, the Fall 2014 campaign images follow sexy and adventurous GUESS Girls exploring Nashville as musicians on a quest for shopping, music and fun.
Where country meets rock n’ roll, the gorgeous GUESS Girls are seen strolling through town in a variety of denim‐focused looks, including high‐waist jeans paired with western‐inspired chambray button down shirts, classic denim pencil skirts and jackets mixed with modern styles embellished with studs and fringe. Laid‐back and carefree GUESS Guys are seen in true cowboy fashion exploring romance around the city in classic chambray shirts embellished with metallic collar tips paired with a graphic tees and leather jackets.