We got the chance to get an interview with Susan, the head of sales for Charley 5.0. We wanted to get to know the brand a little better as it’s getting very popular among the celebs and is really taking off! Thank you to Charley 5.0 and Susan for taking the time answering our questions for you. Enjoy the interview!
DB: How did you come up with the name Charley 5.0?
Well, Susan when first thinking of names for the brand wanted something that was feminine with a tom boy / masculine twist, because that was very much her esthetic growing up and still so today. If her first born is a girl she’d name her Charley. The 5 symbolizes her lucky # and also known in the Jewish religion as the sign of the hand meaning to ward away the evil eye.
DB: What inspired you the most when creating the brand?
Taking denim to a new level and the challenge of revamping a basic 5 pkt jean.
DB: Charley 5.0 is quite new; do you have a favourite memory/experience since it was founded so far?
TONS of memories. The entire process is one big feeling of “meant to be”. Mostly I (Susan) remember walking into my Presidents office and saying; can we do a contemporary denim collection?; him agreeing and putting our first Spring Collection together in 5 weeks. Concept, name, PR, hiring Yalenis (our designer) and a line in 5 weeks. Our favorite saying is; Pressure makes Diamonds.
DB: What inspires you when designing your leggings and other denim items?
DB: Are you a big denim fan? If so, how many pairs of jeans do you own?
Yes, I currently own every color of the Charley Skinny Minis (our denim leggings) Gunmetal is my fav right now, other than that I’m usually in a trouser; I’m a big trouser girl. Ankle length in particular, with a bit of a higher waist.
DB: What is your latest collection about?
The latest collection is about printed jeggings, a leopard print, a python print, a lace print that we love and so far all of our stores really love. Oh & seam detailing on the jegging. Lots of seams, ones that make your legs appear longer and thinner…they look AMAZING on. Dresses are a big part of Charley too, the sexy little night out dress.
DB: Charley 5.0 is really starting to grow in the celeb world; do you have a favourite celeb who loves the brand?
We are so grateful & humbled by every single one. Everyone has their own interpretation on how to wear something and we’re always excited to see who wears it and how. Honestly. Every single time we see a celeb in our items we get chills, same goes for girls who we see wearing it on the street.
DB: Are there any new trends coming out next season that we should be keeping an eye out for?
Higher rise. Warm color tones.
DB: What is the best feature of Charley 5.0 (fit, wash, pockets etc)?
Our fit by far, the jeggings REALLY suck you in…almost as well as spanx, which btw are a human form of torture but soooo effective.
DB: Do you have a favourite piece from your new SS10 collection?
Our vintage wash Fringe back denim jacket oh and our ruffle jumpsuit in a dark denim that looks INSANE with a blazer and red accessories.
DB: Can you tell us a bit more about your brand? We would love to get to know you better.
Hmmm, what can I say so you know us a little better…we’re pretty much a 3 man band with a few back up singers hahaha. 3 girls, who merchandise it, live it, breathe it, climb the hurdles & put all of our heart and soul into it. Our designer Yalenis literally sews dresses in the office. She and her assistant also dye fabrics in a little pot in the office to come up with new washes. We’re CONSTANTLY creating, reinventing and doing whatever it takes to make it right.
DB: What makes Charley 5.0 stand out from all the other brands?
This is a tough one because I know everyone works so hard on their collections….we have been told by many of our customers that our fit is really great & that even though the leggings appear intimidating once they’re on they NEVER take them off. I think that fit is extremely important for a jean brand. I also think what makes us different from any other brand is we create cool bodies that are easy to wear. It’s easy to shop & all of the style is built in, so you throw it on & you’re ready to go.
DB: What’s up next for Charley 5.0?
Something is ALWAYS in the works; we can’t reveal anything just yet…but there’s always something brewing.
DB: What is your main goal with the brand?
To continue to grow and to become a staple in every girls closet.
I know there was no denim present at the 82nd Annual Academy Awards and Oscars last night but it always makes a huge statement in the fashion world. Everyone looked absolutely gorgeous! The Oscars 2010 was held at the Kodak Theatre and the Vanity Fair after party was held at the Sunset Tower Hotel, California, on Sunday 7th March. The dresses the girls wore, just wow!
Vanessa Hudgens wore a Jenny Packham dress and her boyfriend Zac Efron wore a suit by Calvin Klein. Taylor Lautner wore a Dolce & Gabbana Tuxedo Suit and Kristen Stewart wore a dress by Monique L’hullier. Miley Cyrus wore a Jenny Packham dress, Ferragamo shoes and jewellery by Lorraine Schwartz. Miley was dressed by the lovely Simone Harouche. Nicole Richie, who was also dressed by Simone, wore a Reem Accra dress, Christian Louboutin shoes and Lorraine Schwartz jewellery. Zoe Saldana wore the Natalia dress by Riccardo Tisci. Charlize Theron wore Christian Dior. Kate Winslet was wearing Yves Saint Laurent. Sandra Bullock wore a dress by Marchesa. Demi Moore wore a Versace gown. Jennifer Lopez was wearing a dress by Giorgio Armani while Sarah Jessica Parker wore Chanel Couture. Cameron Diaz wore Oscar De La Renta. Penelope Cruz wore Donna Karan and Maggie Gyllenhaal wore Van Noten.
Enjoy all of the photos below in this special edition non-denim post!
Would you like to get your hands on these new season Siwy Madeline Shorts in Lilt wash? Siwy is a favourite brand for celebs like Ashley Tisdale, Miley Cyrus, Hilary Duff, Vanessa Hudgens, Kim Kardashian and so many more! Siwy are giving away a FREE pair of their Madeline Shorts in Lilt to one of our lucky DenimBlog readers! These shorts are gorgeous, they have a paisley pocket lining print which is visible when worn and they have the sexy, classic Siwy fit that we all love. All you have to do to enter this contest is follow @DenimBlog and @SiwyDenim on Twitter (click names to follow) and tweet the following:
‘CONTEST – FOLLOW @DenimBlog and @SiwyDenim to be entered to WIN a FREE pair of Siwy Madeline shorts in Lilt http://bit.ly/ce1hzy‘
The contest will be open for 2 weeks and will end on the 15th March. You can re-tweet as much as you like to increase your chances of winning. The winner will be selected at random by Siwy from those who are following DenimBlog and Siwy on twitter and have tweeted the entry. Good luck to everyone who enters and a huge thank you to Siwy for this giveaway!
Don’t these jeans just scream Summer to you? This weeks denim review is on AG Adriano Goldschmied Ex-Boyfriend Crop Jeans. These were so popular last summer among the celebs like Jessica Biel, Rachel Bilson, Heidi Klum, Jessica Alba and so many more. I got these in the summer of last year (2009) and I still love them! AG Jeans have brought out a few new washes for Spring and I predict they will be a huge hit again for the coming months. I absolutely love these jeans! They are very flattering and the fit is perfect. The wash is amazing because it has been perfected over time so it looks really deep and gorgeous. The distressing is done extremely well as well, it looks really professional and like it wont fall apart at any time. What I love about AG Jeans is that each pair is numbered, they only make a certain amount of jeans for each batch so they are all individual and no 2 pairs are the same! That’s what gives them a higher price tag and exclusivity. The good thing about these boyfriend jeans is that the hem is not sewn cuffed so you have the choice of rolling them down to wear them longer or cuffing them to wear them cropped. The only thing I would love to change about these jeans is the material content, they are 100% cotton so they are very rigid. I prefer stretch to my jeans. If you wear them really loose then the material content is not much of a problem but if you like them tighter, they are a little harder to move in. Fabric content aside, these are my favourite boyfriend jeans that I own, I absolutely love them! Now I want to try more of their jeans!
I really love these jeans and I would recommend them to anyone who wants to try the boyfriend fit. They have a gorgeous wash and beautiful distressing. They are very well made and each pair is unique so they are definitely worth the money! Scroll down for close up photos of the jeans, modeled pictures by me and more candids of celebs in these jeans.
Laid down photo of the front so you can see the jean.
Close up photo of the crotch area ao you can see the details.
Close up photo of the button.
Laid down photo of the back so you can see the jean.
Photo of the butt area so you can see the details and pockets.
Close up photo of the whiskering behind the knees.
Close up photo of the left pocket so you can see the stitching.
Close up photo of the right pocket so you can see the pocket shape.
Close up photo of the back patch.
Close up photo of the coin pocket and the AG logo.
Photo of the labels inside.
Angled photo of the left leg so you can see the distressing and wash.
Angled photo of the right leg so you can see the distressing, wash and details.
Close up photo of one of the distressed patches.
Close up photo of an angled distressed patch.
Watermarked images courtesy of DenimBlog/Lorna (please credit if used) and jeans courtesy of AG Jeans.