We caught up with the wonderful premium denim brand 7 For All Mankind for an exclusive interview! We asked Rosella Giuliani, the VP of Design & Merchandising for the brand, a few questions to see what she had to tell us about the brand. She talks about what is hot for the coming season, some interesting info on Cameron Diaz’s jeans, what their best sellers are and more! Carry on reading to find out about the brand. A huge thank you to Rosella for taking the time to answer our questions!
DB: Do you have a favourite cut you have designed?
I have several. It really just depends on the day, occasion, etc. Currently I love the women’s skinny fits and the men’s Rhigby.
DB: What inspires you when designing a jean or creating a wash?
Our design team is inspired by any and every thing. Art and architecture, music, people on the street, our team is truly inspired by the world around them.
DB: How many pairs of jeans do you own?
So many I don’t keep track anymore!
DB: What 7 For All Mankind cut has been the most popular overall for both men and women?
From day one our Bootcut jean has been the most popular cut for both men and women. Today, slimmer fits are trending. For men it’s our Standard fit and for women The Skinny and the Gwenevere.
DB: What is your latest collection about?
For our women’s spring 2010 collection, we created a whimsical, ethereal mood by mixing unique, airy fabrications in unexpected ways. This infuses the collection with texture, color, and visual interest. The focal trends of the season – Mixed Fabrics, Peek-A-Boo & Repair, Second Skin, and Skirts & Shorts – each combine to celebrate the luxe lifestyle of an Ethereal Gypsy.
Our men’s collection was inspired by the artistic individualism of the Bohemian movement. The 7 For All Mankind Spring 2010 collection modernizes the off-beat, unconventional sensibility of Bohemian culture with clean, sophisticated elements. The focal trends of the season – 2.0, Focused Novelty, and Texture & Color – combine to create the aesthetic of a Refined Bohemian.
DB: What was the very first jean by 7 For All Mankind?
It was our Bootcut in New York Dark – it was the jean (and the squiggle!) that started to put us on the map!
DB: 7 For All Mankind jeans are worn by so many celebs, do you have a favourite celeb who loves the brand?
We love and appreciate all of our loyal celebrity fans! Celebrities are very image driven and are always looking for something that makes them look and feel good. They are looking for jeans that fit them well and that maintain an air of exclusivity. 7 For All Mankind is one of the few premium denim brands out there that can give a celebrity exactly what they are looking for. Over the years we have developed a unique relationship with celebrities and their stylists. A great example is the case of Cameron Diaz’s Vintage Nakita Roxanne jean. Her stylist, Rachel Zoe came to us to ask to ask for a heavily distressed skinny. We developed the jean specifically for Cameron and it became such a hit we produced it for all consumers. This is also how we developed the Vintage California Bell Bottom as well. Celebrities are important to use and work hard to maintain those relationships. It’s great that they continue to come to us for their fashion denim needs.
DB: We love your gummy denim leggings! Will we be seeing more of these in other washes?
Not only will our leggings be available in other washes, but they will be available in other fabrications as well! You’ve seen our new Mineral Blue wash on Sienna Miller already – that wash is so beautiful and so unexpected! One of our key initiatives for the F2010 season is the inclusion of non-denim textiles. We’ve hit the mark with our Gummy Corduroy in beautiful shades of Aubergine, Olive and Peacock as well as our neutral toned Lightweight Twills. It’s a sexy and sophisticated update to our amazing skinny fits.
DB: What is the best feature of 7 For All Mankind jeans (fit, wash, pockets etc)? If I could answer I would say fit because they are so flattering!
I think that we are best known for our extraordinary fit. We spend months perfecting the fit of our jeans to assure our customers they are getting the best fitting product in the market.
DB: We all love denim, but what is it that makes denim so important to you?
Denim is classic, season-less, and versatile. It’s the go to piece in everyone’s closet.
DB: What are your denim predictions for next season (FALL 2010)?
Although I think that skinny fits are here to stay, I believe that wide leg fits will be making a comeback! We are introducing our new Trouser which is done in beautiful drape-y denim – a must have for fall 2010. Non-denim will also be making an appearance in a big way. One fabric we are particularly excited about is our new Gummy Corduroy. It is an incredible, stretchy cord that we’ve partnered with several of our fits for sophisticated, chic silhouettes.
DB: Do you have a favourite piece from your new SS10 collection?
There are so many amazing pieces it’s impossible to choose just one! I love the new mineral washes on the Gummy Denim and the Romper.
DB: Can you tell us a bit more about your brand for the readers who are new to the brand?
The story of premium denim is one that is intrinsically intertwined with the launch of 7 For All Mankind in Los Angeles, California in the fall of 2000. 7 For All Mankind was the first company to truly bring premium denim to scale and it changed the landscape of denim forever.
7 For All Mankind’s premium jeans literally exploded onto the scene, quickly earning critical acclaim and an immediate following for our innovative use of fits, fabrics, and finishes in denim. 7 For All Mankind has become both an established modern classic for its sophisticated fits as well as a leading trendsetter for its newest fashion forward washes and designs.
Our brand continues to create luxury denim-lifestyle products. 7 For All Mankind is now a multi-category brand and features denim, sportswear and accessories collections for both men and women. Products can be found in freestanding 7 For All Mankind boutiques, on-line at 7forallmankind.com, luxury department and specialty stores in over 80 countries worldwide.
DB: What makes 7 For All Mankind so different from the others out there?
We are the world’s premiere brand of luxury denim-lifestyle products. Other brands position themselves as rock and roll, vintage or heritage. Our positioning is more aspirational and sophisticated while maintaining a cool California sensibility. This is the true differentiator for the brand. 7 For All Mankind is an attitude, an emotion and an instinct. We create products focused on innovation in design, fabric, finish and fit – which makes modern consumers all over the world feel sexy and sophisticated.
We got the chance to get an interview with Susan, the head of sales for Charley 5.0. We wanted to get to know the brand a little better as it’s getting very popular among the celebs and is really taking off! Thank you to Charley 5.0 and Susan for taking the time answering our questions for you. Enjoy the interview!
DB: How did you come up with the name Charley 5.0?
Well, Susan when first thinking of names for the brand wanted something that was feminine with a tom boy / masculine twist, because that was very much her esthetic growing up and still so today. If her first born is a girl she’d name her Charley. The 5 symbolizes her lucky # and also known in the Jewish religion as the sign of the hand meaning to ward away the evil eye.
DB: What inspired you the most when creating the brand?
Taking denim to a new level and the challenge of revamping a basic 5 pkt jean.
DB: Charley 5.0 is quite new; do you have a favourite memory/experience since it was founded so far?
TONS of memories. The entire process is one big feeling of “meant to be”. Mostly I (Susan) remember walking into my Presidents office and saying; can we do a contemporary denim collection?; him agreeing and putting our first Spring Collection together in 5 weeks. Concept, name, PR, hiring Yalenis (our designer) and a line in 5 weeks. Our favorite saying is; Pressure makes Diamonds.
DB: What inspires you when designing your leggings and other denim items?
DB: Are you a big denim fan? If so, how many pairs of jeans do you own?
Yes, I currently own every color of the Charley Skinny Minis (our denim leggings) Gunmetal is my fav right now, other than that I’m usually in a trouser; I’m a big trouser girl. Ankle length in particular, with a bit of a higher waist.
DB: What is your latest collection about?
The latest collection is about printed jeggings, a leopard print, a python print, a lace print that we love and so far all of our stores really love. Oh & seam detailing on the jegging. Lots of seams, ones that make your legs appear longer and thinner…they look AMAZING on. Dresses are a big part of Charley too, the sexy little night out dress.
DB: Charley 5.0 is really starting to grow in the celeb world; do you have a favourite celeb who loves the brand?
We are so grateful & humbled by every single one. Everyone has their own interpretation on how to wear something and we’re always excited to see who wears it and how. Honestly. Every single time we see a celeb in our items we get chills, same goes for girls who we see wearing it on the street.
DB: Are there any new trends coming out next season that we should be keeping an eye out for?
Higher rise. Warm color tones.
DB: What is the best feature of Charley 5.0 (fit, wash, pockets etc)?
Our fit by far, the jeggings REALLY suck you in…almost as well as spanx, which btw are a human form of torture but soooo effective.
DB: Do you have a favourite piece from your new SS10 collection?
Our vintage wash Fringe back denim jacket oh and our ruffle jumpsuit in a dark denim that looks INSANE with a blazer and red accessories.
DB: Can you tell us a bit more about your brand? We would love to get to know you better.
Hmmm, what can I say so you know us a little better…we’re pretty much a 3 man band with a few back up singers hahaha. 3 girls, who merchandise it, live it, breathe it, climb the hurdles & put all of our heart and soul into it. Our designer Yalenis literally sews dresses in the office. She and her assistant also dye fabrics in a little pot in the office to come up with new washes. We’re CONSTANTLY creating, reinventing and doing whatever it takes to make it right.
DB: What makes Charley 5.0 stand out from all the other brands?
This is a tough one because I know everyone works so hard on their collections….we have been told by many of our customers that our fit is really great & that even though the leggings appear intimidating once they’re on they NEVER take them off. I think that fit is extremely important for a jean brand. I also think what makes us different from any other brand is we create cool bodies that are easy to wear. It’s easy to shop & all of the style is built in, so you throw it on & you’re ready to go.
DB: What’s up next for Charley 5.0?
Something is ALWAYS in the works; we can’t reveal anything just yet…but there’s always something brewing.
DB: What is your main goal with the brand?
To continue to grow and to become a staple in every girls closet.
I know there was no denim present at the 82nd Annual Academy Awards and Oscars last night but it always makes a huge statement in the fashion world. Everyone looked absolutely gorgeous! The Oscars 2010 was held at the Kodak Theatre and the Vanity Fair after party was held at the Sunset Tower Hotel, California, on Sunday 7th March. The dresses the girls wore, just wow!
Vanessa Hudgens wore a Jenny Packham dress and her boyfriend Zac Efron wore a suit by Calvin Klein. Taylor Lautner wore a Dolce & Gabbana Tuxedo Suit and Kristen Stewart wore a dress by Monique L’hullier. Miley Cyrus wore a Jenny Packham dress, Ferragamo shoes and jewellery by Lorraine Schwartz. Miley was dressed by the lovely Simone Harouche. Nicole Richie, who was also dressed by Simone, wore a Reem Accra dress, Christian Louboutin shoes and Lorraine Schwartz jewellery. Zoe Saldana wore the Natalia dress by Riccardo Tisci. Charlize Theron wore Christian Dior. Kate Winslet was wearing Yves Saint Laurent. Sandra Bullock wore a dress by Marchesa. Demi Moore wore a Versace gown. Jennifer Lopez was wearing a dress by Giorgio Armani while Sarah Jessica Parker wore Chanel Couture. Cameron Diaz wore Oscar De La Renta. Penelope Cruz wore Donna Karan and Maggie Gyllenhaal wore Van Noten.
Enjoy all of the photos below in this special edition non-denim post!