Shopbop is one of the most popular online shopping sites. They offer a range of styles and brands and you can find almost any type of jean you’re looking for. The stylists behind the site, however, felt they couldn’t find exactly what they were looking for, so they created it!
Stylists Morgan and Bobbie, created a one-of-a-kind line, that’s only available at Shopbop. And unlike most stylists or designers who merely approve a look, Morgan and Bobbie, took a more “hands on” approach. They set out with cheese graters, razors and other goods, to do the detailing and distressing themselves, the end result was 13 truly one-of-a-kind peices! The best part is, prices start at $170, so you can get a unique look that doesn’t cost an arm and a leg.
Check out some of the pieces below:
Skinny Jeans with White Lace:
Skinny Jeans with studs:
Shredded Skinny Jeans:
You can view the entire capsule and see what the designers have to say about each look at Shopbop.com
I had to blog it because I have noticed that grey and acid wash skinny jeans (no matter how much you hate those acid wash jeans) are really hot right now! Cindy Crawford, Nicole Richie, Victoria Beckham, Megan Fox, Emma Roberts and Ashley Tisdale, just to mention a few celebs, are all wearing them! I love grey skinnys, I have quite a few pairs by Diesel and Rich & Skinny, I also own 2 pairs of acid wash jeans as well. I hope we see more celebs in grey and acid wash. I know grey has been around for a long time but lately it seems to be everywhere! I just have to say Cindy Crawford looks absolutely amazing in that outfit! My favourite pairs right now are Frankie B Iron Prepster and 7 For All Mankind Lucy.
So there are many many styles of shorts, cut offs, frayed hem, mid thigh, hot pants, cuffed hem… I think my favourite out of them all has to be cuffed/rolled hem shorts, the ones with the little turn up. I think it makes them look more like shorts than any other style. I know frayed hem shorts are really in right now what with Siwy and Current/Elliott bring out a few styles but I love cuffed shorts. I think they make the short look more classy and smart. Sarah Michelle Gellar, Miley Cyrus and Ashley Tisdale wear rolled hem shorts really well! J Brand, Citizens of Humanity and 7 For All Mankind do some hot rolled hem shorts.
While many denim companies have been shifting to utilizing organic cotton and fair trade practices, it appears that these practices may not be as environmentally friendly as once thought. Manufacturing denim draws on water, electric resources, while using harsh chemicals for dyes and treatments. It wasn’t until Levi’s examined their production process, which revealed that “making one pair of 501′s required almost 920 gallons of water, 400 megajoules of energy and expelled 32 kilograms of carbon dioxide. Levi’s said this was equivalent to running a garden hose for 106 minutes, driving 78 miles and powering a computer for 556 hours”
Given these high statistics and the economy, it seems that everyone is looking for a change, “Everyone is trying to uncover ways to save money and energy,” said Andrew Olah, chief executive officer of Olah Inc., a U.S. agent for foreign contract manufacturers and textile and hardware vendors targeting denim designers. “The chemical companies who supply dyestuff are making it more and more irresistible. Change is happening, step by step, mill by mill.”
One of the first denim brands to start making changes is Jeanologia, a Spanish company. They have released two products with the aims of lowering water usage and energy. They released a new washer, the G2, which uses a combination of water and air, rather than chemicals and water to achieve desired denim color. The G2 washer will reduce chemical, water, and energy usage. It also cuts production time and energy consumption almost in half. This is significant because the brand has estimated that 158 billion gallons of water and 1.3 million tons of chemicals are used to make produce jeans. By adoption of the G2, Jeanologia estimates that it can conserve enough water to provide drinking water for up to 8 months in Spain.
Image of the G2 washing machine
The company has also perfected a technique to achieve the distressed denim look, in under a minute, which eliminates the need for chemical abrasives, which pollute the environment. Other companies such as DyStar, Novozymes, and Lenzing fibers have pioneered the way for environmentally friendly dyes that are less harsh and use less chemicals.
Jeans from Replay, a collection that uses environmentally friendly dyes.
Despite these advances, the change towards more eco-friendly dyes and practices has been slow. Some feel that this could be contributed to the primary focus of aesthetics when it comes to fashion. These new technologies have not been perfected and can result in inconsistent dying and fit, as Leah Eckelberger, owner of Boston’s Jean Therapy, expressed. She also stated that while, “We do have customers that come in and ask for it, but what trumps the eco-friendly aspect is the fit, wash and style,” it is really the lack of both that leaves her skeptical.
However, these advances of technology are a step in the right direction towards eco friendly measures and will continue to be perfected. After all, Levi’s wasn’t built in a day!
Article and photos from WWD.com