A couple of weeks ago at the Levi’s Haus in Los Angeles, the brand celebrated the Levi’s partnership with will.i.am and Coca Cola. For this partnership, Levi’s created a limited edition 501 jean for EKOCYCLE, a social movement founded by legendary musician and producer will.i.am and Coca-Cola. The limited edition 501 jean is made of post-consumer waste (8 plastic bottles to be exact).
The jeans are available on Levis.com as well as in select Levi’s stores and they retail for $128! The idea behind all of this is to show the everyday recycling choices made by Levi’s and to change the way consumers think about and treat waste. I think it’s a really cool idea and I’m always a big fan of will.i.am, so I’m glad he’s behind it! You can check out the images in the gallery below.
The celebrate their launch across the pond, Joe’s Jeans has taken a trip to London to host a dinner event at Le Caprice with Purple Magazine. Hosts Olvier Zahm, of Purple, and Joe’s Joe Dahan were joined by the likes of Lily McMenamy, Marissa Montgomery, Zara Martin, Sara Parker Bowles, Valentine Fillol Cordier, Lara Bohinc and Ellen von Unwerth.
At the event the guests dined and mingled amongst each other as well as having some fun with the photographers. Click through the gallery to see the photos of all the fun below.
Hudson has partnered with One Voice and SCOOP boutique to host a shopping event hosted by Molly Sims at the SCOOP Brentwood. To benefit One Voice, Hudson will donate ten percent of the proceeds of the evening to the non-profit organization helping families living at the poverty level within the Los Angeles area.
You can see all the info as well as the location of the SCOOP Brentwood boutique above.
On the 18th April 2013, the Donna Ida Chelsea boutique re-opened its doors on Draycott Avenue after Donna refurbished the entire boutique. The boutique served an all-day breakfast treats and launched the brand new Spring Summer 2013 season with a ÔÇÿSurf’s Up’ theme.
Donna Ida boutiques are renowned for their extreme personal service with the famous Denim Clinic committed to finding the perfect pair of jeans. I went to one of her denim clinics a while back as you might remember. To mark the day of reopening, Donna Ida gave away a pair of designer jeans every 30 minutes – the time it takes for a Denim Clinic in any of the Donna Ida boutiques.
The new boutique was designed by d-raw and features a brand new shop front, sweeping denim bar and sumptuous new changing rooms. Guests were treated to the all day breakfast starting off with mini croissants from Poil├óne, yummy bacon sandwiches from Daphnes, Bounty Bars and cake pops from Pop Bakery in the shape of surf boards, hibiscus flowers, and even mini Chihuahua heads like Donna’s dogs Romeo and Julio. Jax Coco provided refreshing coconut water to all their guests and in the afternoon Eclipse Bar served up their famous watermelon martinis.
The first 50 guests to make a purchase received a jam packed goody bag with an exclusive Blackscore ÔÇÿChic for Brains’ tee from Simeon Farrar, a voucher from Melissa Odabash and beauty products from Sarah Chapman, Rodial, Ioma and Bliss. Simeon Farrar designed a collection of exclusive tees for the launch from his Black Score label.
Guests who attended included Made in Chelsea’s Rosie Fortescue, Disney Roller Girl, Jai’me London Boy, Vogue’s Lauren Milligan, Forward PR’s Courtney Blackman, I’m Am Not A Celebrity Kate MacCauley and author of Run Fat Bitch Run Ruth Field.
Donna Ida also celebrated the opening of their temporary SALE Pop-up shop which will be open until 7th May. The store is across the road at 171 Draycott Avenue, South Kensington, London SW3 3AJ (which was previously Jean Paul Gaultier) and is offering discounts of up to 70% plus a sample sale. It looks like it was a great day and I was gutted that I couldn’t make it, but it was among the press day trips and I wasn’t in London that day unfortunately! Did any of you go?