Levi’s hosted a dinner in support of the Levi’s Sustainable Water campaign late last month on March 28th at Levi’s Haus in Los Angeles, California.
Adrian Grenier and True Blood actor, Joe Manganiello, attended the event to support the cause and posed for some photos. I think it’s great that the brand is saving water with their Sustainable Water campaign. I can’t believe they have actually saved 172 million gallons of water in just 18 months! That’s incredible! Don’t you think that’s impressive?
MiH Jeans is having a trunk show at The Blue Jeans Bar in New Orleans this Thursday (19th April) and you are invited! They will have new styles that are exclusively available with drinks and 20% off! It’s from 6-8pm and you can see the address and the rest of the details in the flyer above! Have fun!
This May, Vancouver entrepreneur Fred Weisberg plans to throw your jeans off a 2,000-foot cliff into the Grand Canyon. The event, registered with Guinness World Records, will launch his concept of Social Jeans Finishing. His vision is to create compelling experiences combining iconic locations, astonishing events, extraordinary people, custom design and a wink and a nod, infusing those elements into your jeans. Participants will live an exclusive adventure through social media, share professional video and photos with their friends, and ultimately wear the unique story.
The epic plunge into the abyss has been planned with and will be executed by two world-class BASE jumpers and captured on video by a team of professional climbing photographers. The unusual jeans treatment also includes physical embellishments – a custom label, a commemorative rivet, and special embroidery – plus a dip in the Little Colorado River, a bruising on 250 million year old rocks and a helicopter rescue. The primary appeal though is the extraordinary adventure embodied in your jeans. Your clothes can say something real about you, but only if you put a real story into them – In2my Pants!
When I heard about all of this, I thought it was such a cool idea! The jeans will actually be thrown off the top of the Grand Canyon and will fall 2,000 feet to the ground! They will get distressed by the rocks as they fall and smash into them and then they will get a different colour as they land in the muddy water at the bottom. I really wonder exactly how they will turn out. It’s definitely something different! What do you think of it? You can watch the video of Fred explaining the event below.
G-Star Raw have just officially opened a new mono brand store on Queen West in Toronto, Canada! Queen West is one of the most exclusive shopping areas in Toronto. G-Star, known for its innovative and cutting edge style in the world of denim, hosted a special store opening featuring unique handcrafted denim objects with local tastemakers and Canada’s top media.
Attending the official store launch was the band ‘Down With Webster’, MuchMusic hosts Jesse Giddings and Liz Trinnear, actors Daniel Desanto, Lee Rumohr, Samantha Munro and Melinda Shankar, as well as hockey players Jay Rosehill and Joey Crabb. Over 500 denim enthusiasts attended the opening of the store, located at 328 Queen West.
The store, which is now officially open for business, carries the men’s and women’s collections, as well as a wide range of accessories and footwear. This is G-Star’s largest store in Canada at 3500 square feet. G-Star has expanded rapidly over the last few years, opening stores in the world’s biggest metropolitan capitals from Tokyo to New York to Sydney to Los Angeles. Currently G-Star has over 6,000 points of sales in 70 countries. Isn’t that amazing?!