Donna Ida is joining together with Jeans for Genes and Newlife again for the Donna Ida Denim Drive! From Tuesday 28th May until 21st June 2013, if you bring in your old jeans to the Donna Ida boutiques in Draycott Avenue in Chelsea, Elizabeth Street in Belgravia, The Village in Westfield London and Swan Lane in Guildford, you will receive a £20 voucher towards a new pair of jeans! The plan is to recycle the unwanted jeans and raise funds for equipment for children with genetic disorders.
Donna Ida Thornton who is a patron for Jeans for Genes said: “We all have an old pair of jeans that have been living in the back of our wardrobes and you never wear. Now it’s time to clear out your wardrobe for a good cause. If you have jeans that are worn out, old, wrong colour or they don’t fit, bring them in and we’ll give you a voucher for a nice new pair. We’re donating all your old jeans from the Donna Ida Denim Drive to Jeans for Genes and Newlife so they will be recycled to fund equipment for disabled children.”
Caroline Harding, CEO of Jeans for Genes says, “Donna Ida Thornton is an amazing patron of Jeans for Genes, helping raise an incredible amount of money and providing much needed funds for children and families affected by genetic disorders in the UK.”
So what are you waiting for? Drop them in and get some discount on a brand new pair of jeans that you have been craving! Have any of you taken part in this before?
A couple of weeks ago at the Levi’s Haus in Los Angeles, the brand celebrated the Levi’s partnership with will.i.am and Coca Cola. For this partnership, Levi’s created a limited edition 501 jean for EKOCYCLE, a social movement founded by legendary musician and producer will.i.am and Coca-Cola. The limited edition 501 jean is made of post-consumer waste (8 plastic bottles to be exact).
The jeans are available on Levis.com as well as in select Levi’s stores and they retail for $128! The idea behind all of this is to show the everyday recycling choices made by Levi’s and to change the way consumers think about and treat waste. I think it’s a really cool idea and I’m always a big fan of will.i.am, so I’m glad he’s behind it! You can check out the images in the gallery below.
The celebrate their launch across the pond, Joe’s Jeans has taken a trip to London to host a dinner event at Le Caprice with Purple Magazine. Hosts Olvier Zahm, of Purple, and Joe’s Joe Dahan were joined by the likes of Lily McMenamy, Marissa Montgomery, Zara Martin, Sara Parker Bowles, Valentine Fillol Cordier, Lara Bohinc and Ellen von Unwerth.
At the event the guests dined and mingled amongst each other as well as having some fun with the photographers. Click through the gallery to see the photos of all the fun below.
Hudson has partnered with One Voice and SCOOP boutique to host a shopping event hosted by Molly Sims at the SCOOP Brentwood. To benefit One Voice, Hudson will donate ten percent of the proceeds of the evening to the non-profit organization helping families living at the poverty level within the Los Angeles area.
You can see all the info as well as the location of the SCOOP Brentwood boutique above.