I’m really pleased to announce with you, hot off the press yesterday, G-Star’s new advertising campaign and they are also organizing a world chess challenge!!!! How exciting is that? You can all take part as well! Please read all of the information below and I hope you enjoy a few of the images.
G-Star’s Fall/Winter 2010 advertising campaign, shot by celebrated photographer Anton Corbijn, combines the intelligence of Norwegian chess prodigy, Magnus Carlsen, with the beauty of model and actress, Liv Tyler.
This combination of contrasting and unexpected elements is one of G-Star’s key philosophies, displayed in runway shows, where destroyed denim pants are often paired with tailored jackets from the Correct Line range; and where iconic and fearless performers, such as Benicio Del Toro, interrupt proceedings to deliver spoken-word pieces in a form of ‘art-hijack.’
Already the world chess number one and described as a ‘Mozart of chess,’ Carlsen has the potential to become a similar level of icon. Becoming a Grandmaster at the age of 13 years and 148 days, Magnus is the youngest player in history to achieve the number one rank and his uncompromising approach to the game mirrors G-Star’s own hardcore design philosophy.
Hollywood actress Tyler perfectly embodies the modern G-Star woman’s combination of toughness with controlled sensuality. Her striking looks and assured, independent style have made her a globally recognized model and fashion icon. Liv returns for her second G-Star campaign, having previously presented the elegant Low-T capsule-collection.
The G-Star Raw World Chess Challenge!
In support of the Fall/Winter 2010 advertising campaign, G-Star will travel to the Cooper Square Hotel in New York City on September 10th 2010, to host a global chess competition: The RAW World Chess Challenge. This challenge gives everyone in the world the opportunity to play Magnus Carlsen, together at once, live on the internet. How exciting is that?
The RAW World Chess Challenge is offering Magnus the opportunity to prove that he truly is the world’s best chess player… but only if he can beat the entire world first! More information on the RAW World Chess Challenge can be found on: g-star.com/rawchess
The newest 7 For All Mankind Store is opening in Boca Raton, FL, Friday July 2nd.
The 2,000 square foot space is located in Boca Raton’s premiere shopping destination, The Town Center Mall, along with other fine retailers like Louis Vuitton, Michael Kors and Intermix. The store’s design elements reconfirm the brand’s status as the world’s leader in premium denim-lifestyle products. The Town Center Mall boutique is casual, modern and uses beautiful, high quality materials throughout the space. A warm, textural palette is combined with thoughtful and luxurious details giving the store a sophisticated quality that speaks to the premium experience that 7 For All Mankind provides. Authentic materials such as dark wood, grey porcelain tiling and steel are incorporated for a deliberate approach to design, focused on clean architectural lines. A custom, industrial chandelier from a Brooklyn based design studio adds an element of interest and a chic lounge area with vintage modern seating enables customers to just relax and soak up the scene.
The brand’s entire collection, including jeans, sportswear, footwear and sunglasses will be available in store.
The Store is located at:
7 For All Mankind Town Center Mall
6000 Glade Road
Boca Raton, Florida
Monday – Saturday: 10am – 9pm, Sundays: 12pm – 6pm
You can meet the lovely Paige Adams-Geller, the talented lady behind Paige Premium Denim, at Selfridges this Saturday (3rd July) in London! Paige will be offering her personal help to find the perfect Paige jeans for the customers and she will also give a gift with every purchase! All of the information is in the flyer above. I would definitely recommend going if you are in the London area! Paige is so nice! There will also be music, food and drink, it’s going to be a friendly and fun event!
The wonderful brand Rock & Republic is having a sample sale starting Friday June 18th until Sunday June 20th in Los Angeles. They will have 50-80% off of their items but no bags or handbags are allowed in the sale. All sales are final as well. The event will be held at: 10202 W. Washington Blvd., Culver City, CA 90232. Please see the flyer above for the times and other details about this sale. I wish I could attend!