3×1 is a brand that is growing quite a bit in popularity since its launch. To coincide with their launch across the pond, they will be holding their first ever women’s customization event over the weekend (August 3-4) for customers to create their own jeans from start to finish. For £450, you will be able to choose the fabric, thread, back pocket shape, coin pocket, hardware and inseam all to your taste.
After you have chosen all your personalization, 3×1 will send the designs over to their 15 Mercer Street in New York City studio to create the jeans and within 2-3 weeks you will have your own pair that is true to your personality. So, how many of you will be attending? Share your designs if you are.
London fashion designer Simeon Farrar will be taking to the streets of Belgravia to customise jeans outside Donna Ida’s Belgravia boutique! This is in celebration of the Elizabeth Street Summer Party on Wednesday 12th June 2013 from 6pm-11pm.
Simeon, famous for his printed tees, will be customising any jeans bought on the day at Donna Ida, 40 Elizabeth Street London SW1W 9NZ. Donna Ida is an amazing denim destination, stocking tonnes of the top brands from J Brand, IDA, Current/Elliott, Frame Denim, Paige, and James Jeans plus tops and accessories to complete your looks, including pieces from Tucker, Splendid and Roseanna.
The annual Elizabeth Street Summer Charity party will be held on the 12th June 2013 raising money for Battersea Dogs & Cats home. The street officially opens at 6pm with a dog show followed by a parade of furry friends from Battersea Dogs & Cats Home. Delicious food and a wide selection of drinks will be available throughout the evening along with entertainment including a fabulous auction.
For a sneak preview of Simeon Farrar’s work, here are the results when he customised jeans in Donna Ida’s pop-up boutique last month. You can watch the video just below to see his work! So, are any of you going to go? He’s definitely a very talented artist!
Donna Ida is joining together with Jeans for Genes and Newlife again for the Donna Ida Denim Drive! From Tuesday 28th May until 21st June 2013, if you bring in your old jeans to the Donna Ida boutiques in Draycott Avenue in Chelsea, Elizabeth Street in Belgravia, The Village in Westfield London and Swan Lane in Guildford, you will receive a £20 voucher towards a new pair of jeans! The plan is to recycle the unwanted jeans and raise funds for equipment for children with genetic disorders.
Donna Ida Thornton who is a patron for Jeans for Genes said: “We all have an old pair of jeans that have been living in the back of our wardrobes and you never wear. Now it’s time to clear out your wardrobe for a good cause. If you have jeans that are worn out, old, wrong colour or they don’t fit, bring them in and we’ll give you a voucher for a nice new pair. We’re donating all your old jeans from the Donna Ida Denim Drive to Jeans for Genes and Newlife so they will be recycled to fund equipment for disabled children.”
Caroline Harding, CEO of Jeans for Genes says, “Donna Ida Thornton is an amazing patron of Jeans for Genes, helping raise an incredible amount of money and providing much needed funds for children and families affected by genetic disorders in the UK.”
So what are you waiting for? Drop them in and get some discount on a brand new pair of jeans that you have been craving! Have any of you taken part in this before?
A couple of weeks ago at the Levi’s Haus in Los Angeles, the brand celebrated the Levi’s partnership with will.i.am and Coca Cola. For this partnership, Levi’s created a limited edition 501 jean for EKOCYCLE, a social movement founded by legendary musician and producer will.i.am and Coca-Cola. The limited edition 501 jean is made of post-consumer waste (8 plastic bottles to be exact).
The jeans are available on Levis.com as well as in select Levi’s stores and they retail for $128! The idea behind all of this is to show the everyday recycling choices made by Levi’s and to change the way consumers think about and treat waste. I think it’s a really cool idea and I’m always a big fan of will.i.am, so I’m glad he’s behind it! You can check out the images in the gallery below.