Paige Adams-Geller was thrilled to open the first ever PAIGE SHOP in Europe within the iconic Selfridges Denim Studio in London last Thursday. The evening was hosted by the lovely Rosie Huntington-Whiteley alongside Paige for a two hour party and interview session. The ultimate Paige girl, Rosie has just been announced as the face of the lifestyle label for 2015 as I’m sure you already know.
Other guests included Gala Gordon, Laura Jackson, Jess Mills, Lara Mullen and Zara Martin who played a special DJ set for the night. I was also personally in attendance and got to see Paige again, chat about the new styles and catch up on things. Some of the new jeans are absolutely incredible and after having seen the Indio in Blue Galaxy Coated in person, I have to say I am completely in love with them!
The new 37 square meter space in Selfridges boasts a huge selection of Paige lifestyle product including 125 new fashion styles, 32 never-out-of-stock core denim jeans and 21 styles exclusive to Selfridges. I’ve included lots of photos from the night so you can see the new shop and also the guests in attendance. If you love the new styles too, you can shop them online at Paige Denim.
Diesel Black Gold opened its first global concept store on London’s Conduit Street last week! Under Andreas Melbostad’s Creative Direction, the launch was hosted by Renzo Rosso and Andreas Melbostad himself to celebrate the new Diesel Black Gold store, a brand new boutique that represents the first retail location of its kind, globally.
With catering provided by Cellar Society, guests dined on canapes of Goat’s curd with crushed pea, mint and artichoke, Monkfish, pancetta and rosemary spiedini and bundled green asparagus spears, complemented by elderflower and mint collins, prosecco and wine from Diesel Farm. The music was also provided by 10Tigers. It looked like it was a fantastic night!
It wouldn’t be a Diesel event if celebs didn’t attend, so of course there were celebs like Stefano Rosso, Sienna Miller, Luke Evans, Kyla La Grange, Arlissa, MKS, Jack Fox, Ella Catliff, Nellee Hooper, Harriet Verney, Lou Hayter, Eloise Showering, Petra Palumbo, Severino Panzetta, Lady Victoria Hervey and Amber Anderson in attendance. You can see the photos in the gallery below and don’t forget to go and check out the brand new store!
Images courtesy of Diesel.
One of the UK’s leading denim specialists, Donna Ida, has relaunched their website. The new look improves customer experience with new functionality and a new chic, minimalistic look. You can read some of the new features just below:
- A new roll over panel showing available sizes displays over the fabric zoom to inform customers before they make the decision to click through to the detailed product page. The category page also allows easy social media sharing, comparison tools and wish list functions.
- The improved Denim Clinic section mirrors the bricks and mortar boutique experience with Jean Queen Donna Ida Thornton introducing videos for each body shape which suggests the best fitting denim cuts and brands.
Denim brand, Mavi, is hosting a store event on June 21st at their U.S. flagship store in Park Slope, Brooklyn. This will celebrate their “What’s Your Brooklyn?” mural design. For those of you who aren’t familiar with this campaign, from May 12th until June 6th, artists submitted their designs to Mavi for a chance to put their stamp on the iconic neighbourhood.
They were asked to create designs around the question “What’s your Brooklyn?” as an homage to the neighbourhood the mural will be located in. They had total freedom in expressing that concept in their design and now Mavi are ready to unveil the finished product from their chosen winner. All of the details are in the flyer above, so make sure you stop by!