During the COTERIE trade show in New York City at the end of February, they announced the project ‘Formation of BLUE’ which is a movement fueled by the spirit of denim celebrating creativity and fashion innovation. BLUE is an installation at Fashion COTERIE, which featured inspirational designs from the F/W ’15 collections of global leaders in premium denim. The installation was presented February 23-25 at the Javits Center in collaboration with ISKOTM, a leader in innovative denim fabrics and technologies.
Each of the 25 brands showcased a hero style that best encapsulates their individual identity and their brands’ exploration into innovation and creativity. Brands that were featured in the 900-square-foot installation include Current/Elliott, Hudson, STROM, Siwy, Mavi, AG, and more. How cool is that? It’s such a shame I couldn’t have seen it!
“Denim continues as a key classification at COTERIE and retail. Our goal as the leading contemporary market is to create a platform with our branded partners to stimulate conversation and to inspire creativity,” says Tom Nastos, President/CEO of ENK International, a division of UBM Advanstar. “We are currently planning additional initiatives in 2015 to highlight innovations in denim and to collaborate with suppliers, brands, retailers and the editorial world. We are very excited for what the future can bring, and this upcoming show will be our first step.”
In addition to being the presenting sponsor, ISKOÔäó showcased three of their own key concepts – JeggingsÔäó, ReformÔäó, and BlueJymÔäó. Each pair of ISKOÔäó denim showcased innovation as they continue to lead the industry in fabric manufacturing, supplying global brands from J Brand to Alexander Wang the best quality denim available. You can see some of the photos in the gallery below, but I’d love to know if you got the chance to see this installation?
If you are in the Chelsea area of New York, you are in luck. R13 will be holding an event with Steven Alan at their Chelsea location!
Not only will there be great pieces for purchase by the brand, but with every R13 purchase, you have the chance to win their amazing leather jacket. How amazing is that?! You can see all the info and location of the event above.
Back at the very end of August, for the Labor Day weekend, American Eagle Outfitters celebrated being the official fashion partner for the Budweiser Made In America music festival in Los Angeles and Philadelphia. In Los Angeles, Jamie Chung and her fianc├® Bryan Greenberg wore American Eagle while taking selfies, with their AEO branded selfie sticks, while riding from stage-to-stage in an American Eagle golf cart. Chloe Bridges was spotted showing off her #AEOStyle in Philadelphia too!
Kanye West, Iggy Azalea, Imagine Dragons, Kings of Leon and Rita Ora performed while famed style bloggers The Native Fox, Trop Rouge, Something Navy, Neon Blush, Scout Sixteen and NYCPretty joined the festival fun, taking in their favorite music performances while sporting the latest Festival Shortie and Sky High denim styles, paired with other signature looks from American Eagle’s fall collection
Festival creator Jay-Z and wife Beyonce, Kim Kardashian, Khloe Kardashian, Kylie Jenner, Jaden Smith, actors Kellan Lutz, Chloe Grace Moretz, Minka Kelly, Michael B. Jordan, Scott Porter, Josh Henderson, musicians Travie McCoy, Ryan Cabrera and athlete Mark Sanchez also attended the Budweiser Made in America music festival and celebrated the best in American music featuring today’s most diverse live performers including Pharrell Williams, The National, Kendrick Lamar, Chromeo, Steve Aoki and countless others. Why not check out the photos in the gallery below!