On 17th February Cheap Monday will open up the doors of its first UK stand-alone store. The celebrations will start before the official opening and continue throughout the month. As well as at the new store in 39 Carnaby Street, announcements will be made in Cheap Monday’s Concession Store at Selfridges and at other specially selected sites in the London area.
In connection with the store opening, Cheap Monday will take over the streets of London with jeans and a roving party bus. The party bus will be travelling between London Fashion Week’s hub, Somerset House and the Cheap Monday store, with spontaneous stops along the way. In East London and the area around Soho, early-rising Cheap Monday fans can find their favourite jeans on buildings and fences, and in the store in Carnaby Street there’ll be DJs playing throughout the opening weekend.
The opening of the Cheap Monday Store will take place in the middle of London Fashion Week and the brand catches the atmosphere with a pre-release of a few AW-12 jeans and accessories straight from the catwalk*.
In addition to the AW-12 products, a smaller edition of the much sought after SS-11 showpiece Clear Plastic Ankle Boot will be on sale together with a number of limited-edition t-shirts. Cheap Monday’s graphic designer has produced four prints, 50 of each to be available at the store opening.
There will be celebrations of the new store at Cheap Monday’s Concession Store in Selfridges too, where a number of AW-12 jeans, limited-edition t-shirts will also be on sale. Stops and times for the Cheap Monday party bus, info about bands and DJ’s, together with additional opening activities will be progressively released at www.facebook.com/cheapmonday. Sounds like fun doesn’t it?
Last Friday, Hudson Jeans launched their exciting new LouLou Denim with a Phosphorescent Invasion of New York City’s Meatpacking District at Scoop NYC.
The event was hosted by Leigh Lezark who was rocking her LouLou jeans too! Other VIPs in attendance included DJ Harley Viera-Newton who laid down the tracks for the party, Coco Rocha who was seen in her Hudson Space Invaders and Joe Jonas.
You can check out a video above and some photos below of the event showcasing the fluorescent art installations by street artist Aakash Nihalani and you can see the new LouLou collection online at Hudson here.
Popular New York eatery, Cafeteria, is launching a new dining area, Private Dining Room (PDR). The new dining area will feature luxury amenities, such as private flat screen TV monitors, communal dining tables, optimal for a private or semi-private dining experience.
The restaurant is also revamping their downstairs lounge area, creating an ideal space for cocktail parties and events. One of the most exciting new features of PDR is the waitstaff’s uniforms. !item Denim has collaborated, along with Vans shoes, to create stylish yet classic uniforms, featuring a white button down, suspenders and dark wash slim fit jeans, for both men and women. This is definitely a unique collaboration, but I have the feeling we’ll see a lot more lifestyle and fashion collaborations in the future!
The past week Kellan Lutz and Danny Guez introduced the new Spring 2012 Dylan George and Abbot + Main collections at the Nordstrom Fashion Valley in San Diego, California. At the event Kellan handed out flowers and signed autographs for some lucky fans.
The event had a huge turnout. Hundreds of shoppers came out to show their support. There were a few that were a bit luckier than the others. Kellan announced ten lucky shoppers to join him at the brands’ party held later that day. Were any of you readers at the event or one of the lucky ten? You can check out images from the day below.