Hudson Jeans and Satine Boutique in Los Angeles partnered with One Voice organization to host a “Girl’s Night Out” shopping and social event, with 10% of the evening’s proceeds going to One Voice’s Scholars Program! The packed event was hosted by Entourage star Emmanuelle Chriqui and featured music by DJ Lindsay Liv, a braid and brow bar, gluten-free deserts, drinks and artwork by famed street-artist Aakash Nihalani!
Emmanuelle (who wore Hudson’s LouLou phosphorescent jeans and Ann Taylor Carly heels) was joined by Hudson CEO Peter Kim, Creative Director Ben Taverniti and Twilight star Peter Facineli.
“Hudson’s passion and involvement in helping needy children and families in our own backyard for the past decade led us to discover One Voice,” said Hudson Jeans CEO Peter Kim and creative director Ben Taverniti. “This organization is very dear to our heart and they have been a part of the Hudson family for the last five years.”
One Voice and its Scholars Program prepares low-income inner-city high school students from Los Angeles for academic excellence and assists in placing the students in top universities throughout the United States. An impressive 100% of One Voice Scholars gain admission to college and, even more amazingly, 95% graduate from college. Over 30% of the students then go on to Graduate School. Each student receives the following services, individualized to their needs, without any cost to the student: professional college advisement, personal counseling, SAT preparation courses, college essay instruction and tutoring, application and test fees, and parent counseling.
You can see some of the photos of the event in the gallery below. I think it turned out great and I’m glad it’s for a good cause. Emmanuelle looked amazing too, it’s good to see someone in their new LouLou style!
Images courtesy of Hudson Jeans.
Levi’s hosted a dinner in support of the Levi’s Sustainable Water campaign late last month on March 28th at Levi’s Haus in Los Angeles, California.
Adrian Grenier and True Blood actor, Joe Manganiello, attended the event to support the cause and posed for some photos. I think it’s great that the brand is saving water with their Sustainable Water campaign. I can’t believe they have actually saved 172 million gallons of water in just 18 months! That’s incredible! Don’t you think that’s impressive?
MiH Jeans is having a trunk show at The Blue Jeans Bar in New Orleans this Thursday (19th April) and you are invited! They will have new styles that are exclusively available with drinks and 20% off! It’s from 6-8pm and you can see the address and the rest of the details in the flyer above! Have fun!
This May, Vancouver entrepreneur Fred Weisberg plans to throw your jeans off a 2,000-foot cliff into the Grand Canyon. The event, registered with Guinness World Records, will launch his concept of Social Jeans Finishing. His vision is to create compelling experiences combining iconic locations, astonishing events, extraordinary people, custom design and a wink and a nod, infusing those elements into your jeans. Participants will live an exclusive adventure through social media, share professional video and photos with their friends, and ultimately wear the unique story.
The epic plunge into the abyss has been planned with and will be executed by two world-class BASE jumpers and captured on video by a team of professional climbing photographers. The unusual jeans treatment also includes physical embellishments – a custom label, a commemorative rivet, and special embroidery – plus a dip in the Little Colorado River, a bruising on 250 million year old rocks and a helicopter rescue. The primary appeal though is the extraordinary adventure embodied in your jeans. Your clothes can say something real about you, but only if you put a real story into them – In2my Pants!
When I heard about all of this, I thought it was such a cool idea! The jeans will actually be thrown off the top of the Grand Canyon and will fall 2,000 feet to the ground! They will get distressed by the rocks as they fall and smash into them and then they will get a different colour as they land in the muddy water at the bottom. I really wonder exactly how they will turn out. It’s definitely something different! What do you think of it? You can watch the video of Fred explaining the event below.