GUESS is supporting for the second year, Los Angeles based nonprofit organization, Peace Over Violence in its mission to end sexual, domestic and interpersonal violence. GUESS is thrilled to expand their reach to all of North America as well as adding all Marciano stores to the retail roster participating in these efforts while continuing to promote Denim Day within the GUESS, GUESS Factory, and G by GUESS brands with a chain-wide in-store, digital and online marketing campaign. It is the GUESS Foundation’s mission to encourage men and women everywhere to wear jeans on April 29, 2015 and take a stand against violence.
In honor of Denim Day 2015, the GUESS Foundation will donate $2 for every pair of jeans and select accessories sold including a watch, jewelry, shoes, fragrance, handbag and eyewear to Peace Over Violence starting Monday, April 20th through Wednesday, April 29th. With this donation, the GUESS Foundation is privileged to provide victims with hotline crisis counseling, therapy sessions with licensed counselors, sexual abuse response teams to accompany rape survivors to hospitals and high school educational series on teen dating and violence prevention.
Coachella was a whirlwind as usual. It ended just as fast as it happened and I’m already having withdraws. Friday started off by checking into the house I rented, which was a first for me and definitely a MUST from here on out. We stayed in a gorgeous mid-century modern home equipped with a pool in case any of the parties didn’t pan out.
After getting settled and ready, I headed to the Siwy Denim fashion show at the Pandora Jewelry Experience located at The Parker Hotel. The Pandora Jewelry experience was a weekend long event at The Parker with different vendors and fashion shows along with open bar and some fun little gifts along the way.
As I mentioned above, Friday was Siwy Denim’s big runway show and I had front row seats to get the coverage. Before I went into the show, I visited all the booths that were outside of the runway tent. One was a Minnie Mouse booth with Minnie Mouse nail art and a little photobooth action. The Tink Booth has flash tattoos on deck along with their clothing displayed and the Hawaiian Tropics booth had complimentary yoga and sunscreen which, let’s face it, are both a necessity during Coachella. Read More >
During the COTERIE trade show in New York City at the end of February, they announced the project ‘Formation of BLUE’ which is a movement fueled by the spirit of denim celebrating creativity and fashion innovation. BLUE is an installation at Fashion COTERIE, which featured inspirational designs from the F/W ’15 collections of global leaders in premium denim. The installation was presented February 23-25 at the Javits Center in collaboration with ISKOTM, a leader in innovative denim fabrics and technologies.
Each of the 25 brands showcased a hero style that best encapsulates their individual identity and their brands’ exploration into innovation and creativity. Brands that were featured in the 900-square-foot installation include Current/Elliott, Hudson, STROM, Siwy, Mavi, AG, and more. How cool is that? It’s such a shame I couldn’t have seen it!
“Denim continues as a key classification at COTERIE and retail. Our goal as the leading contemporary market is to create a platform with our branded partners to stimulate conversation and to inspire creativity,” says Tom Nastos, President/CEO of ENK International, a division of UBM Advanstar. “We are currently planning additional initiatives in 2015 to highlight innovations in denim and to collaborate with suppliers, brands, retailers and the editorial world. We are very excited for what the future can bring, and this upcoming show will be our first step.”
In addition to being the presenting sponsor, ISKO™ showcased three of their own key concepts – Jeggings™, Reform™, and BlueJym™. Each pair of ISKO™ denim showcased innovation as they continue to lead the industry in fabric manufacturing, supplying global brands from J Brand to Alexander Wang the best quality denim available. You can see some of the photos in the gallery below, but I’d love to know if you got the chance to see this installation?
If you are in the Chelsea area of New York, you are in luck. R13 will be holding an event with Steven Alan at their Chelsea location!
Not only will there be great pieces for purchase by the brand, but with every R13 purchase, you have the chance to win their amazing leather jacket. How amazing is that?! You can see all the info and location of the event above.