Denim Events
!item Denim collaborates with Cafeteria
Popular New York eatery, Cafeteria, is launching a new dining area, Private Dining Room (PDR). The new dining area will feature luxury amenities, such as private flat screen TV monitors, communal dining tables, optimal for a private or semi-private dining experience.
The restaurant is also revamping their downstairs lounge area, creating an ideal space for cocktail parties and events. One of the most exciting new features of PDR is the waitstaff’s uniforms. !item Denim has collaborated, along with Vans shoes, to create stylish yet classic uniforms, featuring a white button down, suspenders and dark wash slim fit jeans, for both men and women. This is definitely a unique collaboration, but I have the feeling we’ll see a lot more lifestyle and fashion collaborations in the future!
Denim Event: Dylan George and Abbot + Main Spring 2012 Collections Launch
The past week Kellan Lutz and Danny Guez introduced the new Spring 2012 Dylan George and Abbot + Main collections at the Nordstrom Fashion Valley in San Diego, California. At the event Kellan handed out flowers and signed autographs for some lucky fans.
The event had a huge turnout. Hundreds of shoppers came out to show their support. There were a few that were a bit luckier than the others. Kellan announced ten lucky shoppers to join him at the brands’ party held later that day. Were any of you readers at the event or one of the lucky ten? You can check out images from the day below.
Denim Event: G-Star Raw Rodeo Drive Store Opening
G-Star held an event for their new store opening on Rodeo Drive in Beverly Hills, California. Stars like new Spring 2012 campaign girl, Clemence Poesy, Mark Ronson and even Mischa Barton, all attended. Guests checked out the new store while Mark Ronson DJ’d the event.
The event wasn’t just a store opening, it also hosted as an art exhibition as well to showcase the work of Anton Corbin. All the hand-crafted pieces included denim, by G-Star of course. Also at the event, G-Star held a pop-up show to showcase their denim on models. You can see the artwork, as well as images of the event below.
Join Bodymetrics & Swarovski at Selfridges
You can join Bodymetrics and Swarovski at Selfridges in London for a fun filled denim event soon! They will be offering a crystalising service where you can have your perfect fit jeans crystalised with Swarowski crystals. You can choose your own design (or one of their great designs like animal print, stars etc) and they will be done while you wait. When I first heard about this event, I thought there would just be a few crystals stuck on the back pocket but the pair above completely took me by surprise! Will any of you be attending the event? The date is yet to be confirmed but from now until the 23rd December, there will be a normal crystalising service and you lucky DenimBlog readers can get 10% off if you mention DenimBlog at the checkout!
Paige’s VIP Cocktail Party
I was invited to attend Paige’s VIP cocktail party which was held at her Grand Central Penthouse in Soho, London last Thursday (1st December). It was a great event and quite a few celebs attended. Alice Gold, Amber Atherton, Amy Moyneaux, Hofit Golan, Jaime Winstone, Jason Boateng, Jay Camillari, Morwenna Lytton-Cobbold, Nate James, Peaches Geldof, Rosamund Hanson, Sarah Owen and VV Brown to name some of them. Alice Gold and DJ troup GIRLCORE played the party tunes and there were goodie bags which contained products from Jo Wood Organics, Uslu Airlines and Simeon Farrar.
Unfortunately it rained all night so the balcony was freezing cold and wet. We were all under those canopies but we did get a view right across the London skyline which was beautiful! Inside was much warmer and obviously dry! Paige looked amazing as always and so did Donna from Donna Ida who I’m next to in the picture above. I’m also in the background of the photo below with a crazy expression, ha ha. The party was to celebrate the new look of Paige’s brand and I think it was a huge success. I did feel a bit sorry for the paps though, waiting outside in the rain all night. As it was so busy there I actually never even spotted Peaches Geldof. I saw a lot of the other people but not Peaches. You can see all of the images in the gallery below.
Images courtesy of IPR & DenimBlog.com
Roxy & Clothes4Souls Give Back
On December 2nd from 3-5pm, Roxy and Clothes4Souls will kick off their Winter Clothing Drive at the Roxy Times Square store. Customers who donate a gently worn piece of clothing will receive 40% off their Roxy denim purchase. Roxy’s denim guru, Mark, and Olympic Gold Medalist, Torah Bright, will be on hand to help give style tips and answer customer’s denim questions. Customers will also be able to decorate their denim at a DIY table – pick it, patch it, sew it, distress it!
The Clothes4Souls clothing drive will continue at all Roxy NYC retail locations (Roxy Soho, Roxy Times Square and Roxy Fifth Avenue) through December 23rd. All customers who donate a gently worn piece of clothing at these Roxy retail locations will also receive 40% their denim purchase.
Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-enterprise efforts to eradicate poverty. Soles4Souls’ other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. So if you are in the area, stop by and have some denim fun while helping a good cause!


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