Have you ever wondered just how a pair of premium denim jeans are made? Mavi show you how! They have put together a video showing the process they go through as a denim brand in order to create their jeans.
In the video you can see everything from the template cutting, stitching, embroidery and applying the hardware to washing, stone blasting, distressing, adding whiskers and creases and fit testing. They call it their ‘Denim Kitchen’ and I think it’s a great exclusive look inside the world of denim! Check out the video above! I definitely enjoyed it!
Spring is just around the corner and what better way to welcome the new season than with something new? DL1961 have given their website a make over, it’s fresh, minimal and clean and they have also introduced a brand new fit! It’s called Florence and they are calling it their ‘InstaSculpt Denim’.
G-Star has announced their latest collaboration, with singer Pharrell Williams. G-Star has teamed up with Bionic Yarn, an eco-friendly textile company for which Pharrell serves as the creative director. Bionic Yarn will incorporate recycled plastics found in the ocean into their textiles to create the G-Star “RAW for the Oceans” collection.
Pharrell explained that “Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward. Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do. Everyone has jeans in their closet.” The collection will be available starting August 15th. Check out the video for more information on the collaboration.
Article and video from NYdailynews.com
I attended the Fall/Winter 2014 presentation for Frame in New York this past week. The presentation featured models wearing the collection as well as the chance to view it more closely.