FDJ French Dressing recently announced the launch of Love Premium Denim. The luxury fashion brand is bringing the freedom and flexibility of new jean technology to their customers! Based in Montreal, the jeans are designed to fit women’s unique bodies using a new technology that isn’t yet available. Check out the information below!
“Love Premium Denim is already a game-changer in fashion – it’s a one-of-a-kind type of denim that transforms itself to fit a woman’s body, and we’re confident it will change the way women look at denim and at themselves,” said Noah Stern, FDJ French Dressing CEO. “Now, women across the globe will have the opportunity to abandon the all-too-familiar chaos caused by ill-fitting jeans and find comfort, flexibility and their inner sexiness in FDJ French Dressing’s exclusive Love Premium Denim.”
Love Premium Denim is designed by women for women, with unique 35 percent Lycra technology that instantly slims and flatters a woman’s figure. The goal of this high-fashion denim is to give women a jean option that truly fits them, making them free to move, free to live and free to embrace life. The brand aims to deliver love at first fit, offering the jeans in four styles to fit any silhouette – Suzanne (regular raise, straight leg, sits at natural waist, available in petites), Olivia (mid-rise with slim leg, sits just below the navel, available in petites), Kylie (lower rise with slim leg, sits lower below the navel) and a jegging (mid-rise wide waistband, slimmest leg).
Each fit is meant to flatten the tummy and lift the behind, making women feel as if each sidewalk is their own personal catwalk. FDJ French Dressing is dedicated to empowering women, and was one of the first fashion companies in North America to take on the breast cancer challenge. Each Love Premium Denim fit is named in tribute to a specific breast cancer survivor, and a portion of every jean sold is donated to breast cancer organizations. In addition to online, FDJ French Dressing styles are also available at more than 300 independent boutiques and retailers throughout North America.
This spring, 7 For All Mankind has gone to the west and shared the experience of California with you – from the bright blue sky to the endless ocean blue. Clad in 7 For All Mankind’s premium blue denim, six digital visionaries “Dream in Blue” as they embarked on a road trip across the golden state to share what California dreaming means to them. Plus, they have inspired fans to showcase their own dreams for a chance to make them a reality.
Levi’s launched their RED NY pop up shop on February 3rd and it will be open for a month. The pop-up will be the only retailer of Levi’s new RED collection in the US. The concept behind the RED collection is to reinvent and create new aesthetics for the classic jean, each collection focusing on a theme. The collection is the first from the brand since 2007.
This season’s styles are deeply rooted in Levi’s history, particularly styles from the 1870s and 1880s. During this time, fits were looser and rounded, features that were meant to protect the body and be worn in a variety of climates. Wool and blanket linings were commonly found in jeans during this time, also a feature meant for functionality. The latest Red collection has drawn inspiration from both of these elements and incorporated them into the line.
The pop up shop is currently located in the Meatpacking District near the Levi’s store at 58-60 9th Ave. The collection will launch abroad and be sold in England, Europe, and Japan.
Have you ever wondered just how a pair of premium denim jeans are made? Mavi show you how! They have put together a video showing the process they go through as a denim brand in order to create their jeans.
In the video you can see everything from the template cutting, stitching, embroidery and applying the hardware to washing, stone blasting, distressing, adding whiskers and creases and fit testing. They call it their ‘Denim Kitchen’ and I think it’s a great exclusive look inside the world of denim! Check out the video above! I definitely enjoyed it!