ITV Denim, known for its commitment to innovation, has partnered with INVISTA and ECOYAA to produce a new range of denim fabrics that uses wine and its derivatives to achieve the wash colours. The new process replaces traditional synthetic indigo dyes with wine derivatives, resulting in a wide range of blue colours for dyeing yarn, fabric, and ready-made garments.
Backed by a cutting edge research laboratory and years of experience in the field, ITV Denim is developing a wide range of products and processes using this new technology at its Umbrian base in Cellino Attanasio, in Teramo province. In addition to an exciting selection of fabrics, the company will also offer denim garments that take full advantage of the WINE-TEX® features.
“As we focused on innovation in the denim world and collaborations with a range of partners, we immediately had confidence in the potential of the research carried by ECOYAA and the possibility of exploring new areas,” said Barbara Gnutti, one of the owners of ITV Denim. “We recognised the collaboration as an opportunity to complete a research and commercialization initiative in Italy that would create totally new products and processes. These will highlight all the possible uses of WINE-TEX® technology, giving the product those typical “Made in Italy” features that create significant added value.”
“Given ITV Denim’s reputation within the industry for producing high quality, innovative fabrics, INVISTA had immediate interest in collaborating with them on this project. “We are very pleased to work with ITV to develop denim fabrics with LYCRA® fiber that use these new innovative dying processes. We are excited about the initial results on this project and look forward to continued collaboration with ITV,” said Federica Albiero, European Marketing Manager for INVISTA.”
When I first heard about this new technology, I was envisioning some deep burgundy shades, so I was quite suprised to see that they are very sand coloured. I think it’s really intriguing to come up with this as a wash idea, but I can’t say I like the colouring very much. It’s quite bland and basic. What do you think?
In perfect time for the Holidays, Swedish denim brand Nudie Jeans and Atrium NYC have launched an exclusive Thin Finn style in ‘Organic Icon Red’. The 11 oz. slim fit Turkish denim has been skillfully stripped with bleach at the Nudie LAB in Italy and over-dyed in deep Rubin red.
The organic Thin Finn features five pocket details, zip fly, signature contrasting orange stitching throughout, raw copper trims and organic cotton pocket linings. Icon Red is the latest jean in an over-dyed finish which first launched in Fall 2012 with Icon Orange. The jean became available on Friday December 14 at Atrium online and Atrium Broadway and are priced at $199. What do you think of them? Will any of you be going out and purchasing these exclusives?
Glow in the dark clothes have been popping up here and there over the years. I remember Diesel did a few pieces a couple of years ago and now Cheap Monday are next to present a new Glow in the Dark Collection to light up the dark season.
The collection has been released in several places throughout November and will continue into December, with some cool launch parties. The Cheap Monday Glow in the Dark collection has been created by the Cheap Monday Design Team to shut the Scandinavian winter darkness out. The limited edition products and collection launch parties have and will be lighting up the cities of London, Hong Kong, Copenhagen and Stockholm.
Cheap Monday have done their pieces a little differently as The Glow in the Dark Collection consists of six pieces: jeans and t-shirt in unisex models, men’s and women’s shoes, tote bag and wallet which are made of glow in the dark-fabric, or have glowing prints or details. The products are available in a limited edition of between 80 – 150 pieces, of which 10 – 30 of each will be released at each city stop.
Glow in the Dark fabrics combine old school futuristic technology with a sense of naive and childish magic. The brand are thrilled to light up the winter darkness with their Glow in the Dark Collection and with the release parties. You can also buy some of the pieces online! What do you think of the styles? Will you be sporting the glow anytime soon?
Madisonpark Collective debuted their Spring/Summer 2013 collection on Tuesday, October 16th on the Runway at The Vibiana during LA Fashion Week. I have included some of the press release about the new collection and the brand below.
Madisonpark’s Designer Trey Alligood III, began his career in fashion nine years ago and has garnered expertise in many aspects of the industry. Before he stumbled into the fashion industry he was in the original cast of The Broadway Show “Blast” from ages 18-23. A back injury sent him back to Los Angeles for physical therapy where he fell in love with fashion and decided to launch Madisonpark Collective.
This season, the collection is entitled “Breaking Free” and the runway show is like no other fashion show in Los Angeles! The inspiration stems from the hard times we have all faced in the last few years, and the hope that spring, will be the dawn of a new beginning. Supima cotton, open weave knits, fine gauge cashmere, lightweight chambray fabrics and soft pastel colors symbolize that hope. Geometric prints symbolize a new structure for the future, and heavily washed distressed denim symbolizes the hardships, pain, struggles we have endured, and the passion and determination it’s taken to get us where we are today.
Madisonpark Collective is designed and manufactured in Los Angeles, California using cutting edge fabrics and trims. We age the highest quality materials to achieve the look and feel of being worn, while others are crisp and new. Every garment is hand crafted ensuring that each piece is truly one of a kind.
Several celebrities including Zac Efron, Gavin Degraw, Kanye West, John Stamos, and Jaleel White have been spotted wearing the brand. You can buy their jeans at Ron Herman, Fred Segal, Atrium NYC, Planet Blue, Halls, Bloomingdales, Nordstrom, Saks, and numerous boutiques worldwide as well as online at MadisonparkCollective.com. What do you think of the new styles?