7 For All Mankind has created a brand new jean for the guys, Luxe Performance. Usually we post about the ladies line from the brand, however I think this is a great new invention and definitely deserves recognition! You can see all of the new cuts and washes in the gallery below and you can read about the new line from 7 For All Mankind in their own words just below. The jeans are priced from $189 – $198 and are available to buy this month online and in the 7 For All Mankind stores. What do you think guys?
“Innovation is the heart & soul of our business. Without it, we don’t exist,”says Barry Miguel, President of 7 For All Mankind. 7 For All Mankind prides itself on denim innovation, particularly when it comes to fit, fabric and finish. Last year, 7 For All Mankind developed the Slim Illusion jean for women; featuring a unique shape retention technology that makes any woman feel one size smaller without ever losing their shape. For the Fall 2013 season, the company is proud to continue its pursuit for the latest in denim development, this time it’s for men.
7 For All Mankind went on a quest to create the most compelling jean for a guy. So, What’s important for men? What do they look for when buying a pair of jeans? Following months of consumer insight and research, two (2) things materialized: a soft touch & feel and incredible comfort. And the question was, how do you keep the best of both? How do you always look good, yet still be unquestionably comfortable? The answer is Luxe Performance. Luxe Performance combines everything our guy loves about our jeans; comfort both inside and out along with great fabric recovery to keep him looking his best throughout the day.
“We teamed up with one of the most premium Italian denim makers to make an exclusive fabric,” said Steve Romero, Men’s Denim Designer at 7 For All Mankind. “This fabric has unique blend of fibers that is made with a patented machine, which gives incredible performance and almost perfect recovery.” The fabric is brushed on the inside to make it feel like cashmere and the outside has an unbelievably soft hand feel. The fabric has only 1% growth and over 90% recovery meaning that our guy will look just as good after a full day’s wear as he did when he first put them on. This amazing recovery is due to the construction of the fabric, which is a unique combination of woven fibers.
“It’s truly that combination of innovation and fabric that truly sets us apart and is a strategic advantage for the brand,” said Barry Miguel, President of 7 For All Mankind. “This is a game-changer for men here at 7FAM.” For Fall 2013, Luxe Performance denim is offered in eight (8) different fits: Austyn, Standard, “A” Pocket Brett, Paxtyn, Slimmy, Carsen, The Straight and Brayden & four (4) different washes: Sunset’s Edge, Pale Ale, Half Moon Blue and Blue Ice.
7 For All Mankind is proud to continue offering the latest and greatest in denim. These compelling products not only speak to the DNA of the brand, but also to the needs and desires of the consumer. Luxe Performance denim has real value. Practical. Comfortable. Exceptional. Cutting-Edge.
Madewell has relaunched their denim line and the focus is all about fit. The new line features 4 different styles, cut from a dual yarn fiber, which is a stretchy fiber combined with cotton. This is meant to snap back into place and hold its shape all day, particularly in the butt and knees.
Besides eliminating saggy areas, other improvements include new pocket placement and cuts, to ensure the most flattering fits. The collection features 4 cuts in 12 different washes and these are available for purchase online at Madewell.com. The brand is also currently offering free shipping on denim and hemming services in store. Has anyone tried these? I am curious to see if they hold up to the claims!
Known for their casual chic flowy blouses, printed tops and dresses, Joie has expanded to denim. The Southern Californian brand is launching a denim collection this month, which is made in LA.
The collection features skinny jeans, jackets, boot cut and flare styles, in low and mid-rises, and 8 different washes. The collection is available both online and in stores where Joie is sold. Sizes range from 23-32 and prices range from $188 to $228.
I recently got introduced to a brand called Urbandel from Tennessee, which is entirely hand made by a guy called Derrick Gooden. Here are DenimBlog, we always like to support denim brands, big or small, especially if they have a great background. I think jeans that are made entirely by hand is something to be proud of, so that’s why I thought it would be nice to share this brand with you. You can read the press release just below and also see some of the styles in the gallery. What do you think of Urbandel?
Urbandel was founded in 2002, solely created by Derrick Gooden. As a child, Derrick was nicknamed “Urbandel” by his family members. Even years later into his manhood, Derrick was still referred to by the name Urbandel. Seeing the nickname as unique, he decided to turn the name into a brand. With the help of his mother, a stemstress, Derrick had an eye for fashion and creativity.
Now, 11 years later, with the ups and downs of the fashion industry experiences, Derrick is ready to embrace the fashion world with full force. With jeans being one of the first items he created and perfected in his brand, along with being a top seller, Urbandel uses only the best fabric for your jeans, Selvage Denim. Selvage is a type of denim which forms a clean, natural edge that does not unravel. Using this type of denim makes it easier, as all jeans are created strictly by hand. With the ability and skills, not only to create, but make an entire line all by hand, is viewed as unbelievable by some. But, Derrick Gooden, Founder and CEO of Urbandel, does it all by hand at a sewing machine in his home and with a huge passion for his customers satisfaction.