Tom Ford Men’s Spring Summer 2015 collection heavily focuses on denim. The collection offers 3 different cuts, designed to be flattering on nearly ever body shape. Ford explained, ” They’re really going to give you a straight slim leg, but for different body types. If you’ve got a slightly bigger butt, or bigger thighs, there’s a cut that will make you look the same way as the guy who’s super skinny.”
I think this is a really interesting development, since men’s styles tend to focus less on providing a variety of flattering fits. Men have different body types just like women, I think it could be really beneficial for more men’s designers to offer a wider variety of fits for men.
article and image from Complex.com
When it comes to jeans, there is a universal quest to find the most flattering fit. Shapewear giant, Spanx, is the newest label to launch into the denim market, focusing on creating jeans with a slimming fit.
Starting July 25th, the brand will launch 2 rises: The Signature will have a high waist, wide waist band and side zip, while the Slim-X is a more mid-rise style, both will come in boot cut, skinny, and slim leg openings. Prices will start at $148 per pair and will be available for purchase on the Spanx website and in Spanx stores.
Article and image from DIYfashion.com
Here is the brand new RtA Fall 2014 branding video which was directed by Jon Ryan of Sugimoto Pictures. It gives a behind the scenes look at the photoshoot, showing a model getting ready and shooting the pictures, definitely giving off that classic RtA vibe! Check it out above and see what you think!
7 For All Mankind is expanding their market, with a denim line for the working mom. The line, Jen7, aims to offer jeans that are stylish and sophisticated with comfort and a flattering fit.
The debut collection will feature 3 different styles; skinny, slim/straight, and a bootcut, in a variety of different washes and patterns. Some of the biggest differences are the 2 inch stretch throughout the hips and waist, a higher rise, shorter inseam, as well as offering up to size 14. Prices will start at $175 and be sold at Nordstrom, Bloomingdales, and other retailers, as well as online, starting this fall.
Image from WWD via pinterest.