G-Star has announced their latest collaboration, with singer Pharrell Williams. G-Star has teamed up with Bionic Yarn, an eco-friendly textile company for which Pharrell serves as the creative director. Bionic Yarn will incorporate recycled plastics found in the ocean into their textiles to create the G-Star “RAW for the Oceans” collection.
Pharrell explained that “Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward. Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do. Everyone has jeans in their closet.” The collection will be available starting August 15th. Check out the video for more information on the collaboration.
Article and video from NYdailynews.com
I attended the Fall/Winter 2014 presentation for Frame in New York this past week. The presentation featured models wearing the collection as well as the chance to view it more closely.
There is a new denim brand on the scene here at DenimBlog called Red Card, based out of Tokyo, Japan where fashion is very much a part of the country. Red Card was created from the streets where individuals mix and match their personas, expressing themselves freely, from a city populated by jet setters and walking and waking artists. With this behind them, they have created their new brand, defying denim stereotypes and traditional limitations, bringing creative variations to wardrobes. You can check out their Instagram and Facebook.
Red Card have a wash process that exhibits the three dimensionality of true vintage – used finishes that include selective fading and whiskering – the delicate quality of Japan lives within every feature. The brand takes the opposite approach from creating a denim that is plain work wear, and instead of pursuing only the functionality of the garment, it proposes an evolved REAL DENIM birthed from Japanese sensitivity.
Red Card uses KAIHARA DENIM; the acme of Made in Japan Denim. By using highest quality Supima Cotton covering threads manufactured by UJYO Bussan for the stitching, one is able to appreciate the fading after the skillful finishing of the denim. YKK Snap Fasteners were used for buttons and rivets, keeping true to being Made in Japan. Using the highest quality denim and offering detail to each denim unbeknownst to traditional production products, these creations by the top artisans of Japan are nothing but pieces of art.
Red Card is washed in one of the top wash facilities in the world with absolutely precise recipes, resulting in textures that resemble perfectly worn in jeans. The used finishes are all hand done by the master craftsmen, down to the places hidden by first glance – each garment is cared for individually, and a rich vintage feel can be created without lavish pocket stitches or usage of selvedge decorations. The 3 Fs, FABRIC, FIT, FINISH, upheld by producer Yuji Honzawa (aka Dr. Denim), are all executed with utmost precision by each individual engaged in the production process. This is Red Card. Made in Japan. From Japan.
H&M recently announced that they will be launching a new denim collection made from recycled textiles, donated through their Garment Collecting Initiative.
Starting in February, the brand will launch 5 classic pieces which will be made of 20% recycled cotton. The imitative is part of H&M’s overall effort to reduce the environmental impact of the fashion industry. The proceeds of the sales will go to the H&M Conscious Foundation, which will help fund research and innovations to decrease environmental impact of textile production.
Images from nitrolicious.com