The Replay Laserblast L.I.F.E. capsule collection combines the innovative and eco-friendly Laserblast technology, which dramatically reduces water consumption, and the use of coloured mineral pigments of natural origin. The result? One of the most sustainable denim ranges. You may remember a couple of posts on the Laserblast technology from a while back, demonstrating how the wash is created by lasers etching it into the denim, rather than washing.
To bring to life the eco-credentials of this distinctive range, Replay has cast models with a world-leading ethical stance – the real-life activists transforming the way we live today. These Eco-Warriors (as they are called) for L.I.F.E. all share an irrepressible passion and spirit; they truly embody the attitude of this singular collection and Replay’s rebellious spirit. Norwegian-born model and actress Aleksandra Orbeck-Nilssen has her own wildlife conservation trust, Nanofasa, and is a leading spokesperson for African environmental issues around the world. The other protagonist at the heart of this campaign is Enok Groven, the Norwegian founder of Fashion Against Climate Change. This is a well-respected newsgroup and blog focusing on environmental issues with a bearing on the fashion industry.
This bold campaign, which features graphic depictions of clashes between activist rebels and heavily armoured authority figures, launched on June 11th on the Replay website and across social media. It comprises a dramatic two-minute film, championing the Eco-Warriors’ determination to fight for the environment with authentic campaign images. You can see this above.
Replay Laserblast L.I.F.E. consists in a dyeing process with natural pigments of mineral origin. The pulverized rock imbues the fabric with a distinctive faux vintage appeal thanks to a fine variegation of hues. The definition of these great new jeans also entails the use of low environmental impact laser technology for the whiskering plus an intense stone wash for more of a lived-in look. Every item is then put through a low temperature water wash with mineral pigments in gray and brown/ochre tones and eventually set to dry on specially developed manikins to attain a chunky texture.
The two styles for men, the slimfit Anbass and the regular fit Waitom, present a selection of options as to fabric, treatment, wash. Meanwhile, for women both the skinny Luz and the boy fit Pilar jeans come in three different types of wash. You can buy them online at their website by clicking here.
Tom Ford Men’s Spring Summer 2015 collection heavily focuses on denim. The collection offers 3 different cuts, designed to be flattering on nearly ever body shape. Ford explained, ” They’re really going to give you a straight slim leg, but for different body types. If you’ve got a slightly bigger butt, or bigger thighs, there’s a cut that will make you look the same way as the guy who’s super skinny.”
I think this is a really interesting development, since men’s styles tend to focus less on providing a variety of flattering fits. Men have different body types just like women, I think it could be really beneficial for more men’s designers to offer a wider variety of fits for men.
article and image from Complex.com
When it comes to jeans, there is a universal quest to find the most flattering fit. Shapewear giant, Spanx, is the newest label to launch into the denim market, focusing on creating jeans with a slimming fit.
Starting July 25th, the brand will launch 2 rises: The Signature will have a high waist, wide waist band and side zip, while the Slim-X is a more mid-rise style, both will come in boot cut, skinny, and slim leg openings. Prices will start at $148 per pair and will be available for purchase on the Spanx website and in Spanx stores.
Article and image from DIYfashion.com
Here is the brand new RtA Fall 2014 branding video which was directed by Jon Ryan of Sugimoto Pictures. It gives a behind the scenes look at the photoshoot, showing a model getting ready and shooting the pictures, definitely giving off that classic RtA vibe! Check it out above and see what you think!