Denim makers are constantly trying to create the next new thing when it comes to denim. Wrangler has launched an innovative new moisturizing jean called “The Denim Spa.” The idea behind these is to create a jean that takes care of your legs while you wear them.
The Denim Spa jeans are infused with micro encapsulated natural moisturizing and slimming ingredients that protect skin from the dehydrating effects of wearing denim. They come in three figure flattering cuts: The Aloe Vera, which has anti-inflammatory properties and is ideal for sensitive skin, with a light blue wash; The Olive Extract, which is a super hydrater and is a medium blue wash and The Smooth Legs, which has anti-cellulite agents and comes in darker indigo shade.
The moisturizing effects are meant to last up to 15 days but a re loadable spray can be purchased to renew the moisturizing properties and can last up to 95 wears. The Denim Spa jeans will be available for purchase on Asos.com starting January 28th and will retail for $135.00.
Article and image from Vogue.Com.UK & Wrangler.
British label Liberty of London has teamed up with Levi’s to create a collection perfect for spring. Jennifer Carlin, Levi’s senior designer said, “We’re excited to work with Liberty on such a unique collaboration that combines denim with [the brand's] fabrics. It’s been a great opportunity to share our American heritage and perspective with this quintessential British brand.”
The collection will feature Liberty’s signature floral prints, in a pattern created exclusive to Levi’s, as well as laser cut floral prints. The capsule collection will have 15 pieces, including styles in jeans, shorts, dresses and jackets, with prices starting at $90 for shorts and ranging to $250 for jackets, and is expected to hit stores in May.
Images from Elle.com, Nylon.com and Racked.com.
I was also recently introduced to a brand called OCJ Apparel, which is a denim company with a twist. The brands jeans are cut and made like other high end denim brands, but with college/university logos and slogans stitched into the pocket. They remind me a lot of varsity jackets to support your school, but you can know show your pride by wearing the logo on your jeans as well.
OCJ Apparel currently has 28 universities across the nation which they can stitch into the jeans. Most of their jeans come in dark blue denim which is named ‘dark indigo’ in either a skinny or a bootcut style. They also have 8 different garment dyes for 8 schools, but will be doubling that amount soon! Next year they will even be coming out with some shorts to add to the collection.
I wasn’t completely sure what to think of this brand when I first heard about it, as here at DenimBlog we are mainly into the premium denim brands, raw denim or just general jeans you can wear everyday, but I thought it might be worth posting about for those of you who are at college or university and want to wear jeans with the logo on to represent your school.
The brand also states that if you don’t see your school on the list, they carry plain jeans without any logos which are called ‘slates’ so I’m sure you can add your own logos to them, or just wear them unbranded if you like the company. All of their jeans are manufactured in Los Angeles, California. You can find out more about the brand at their website here and you can see some of the styles in the gallery below. So, what do you think of these jeans? Will any of you students be buying a pair?
I was introduced to EARUGBY a little while ago, which is a high-end quality apparel company, that produces premium denim and a wide range of clothing for men and women. Their moto is that their clothing projects a bold and defiant stance for self expression and individuality, while their main focus is to produce authentic quality garments in excellent fits.
When I first heard about the brand, my first instinct was that they were jeans for a rugby players build, but the name has nothing to do with rugby at all. I have included some photos of the men’s and women’s styles in the gallery below for you to see, and you can find out more about the brand on their website by clicking here. Have any of you ever tried EARUGBY jeans?