Rihanna has been announced as the new face of Balmain’s Spring/Summer 2014 collection. The brand’s creative director explained the choice behind the selection, explaining, “In front of the camera, she makes you feel like she is the only girl in the world.”
The campaign, which was shot in New York City, will be appearing in print starting in January 2014. What do you think of Rihanna as the new face of the brand? You can check out some more images from the campaign below.
G-Star has launched a new concept store on Oxford Street in London. The store features a minimalist design and a uniquely redesigned “denim wall,” which has completely eliminated the physical wall.
Instead, 7 men’s and women’s styles are showcased throughout the store in a way that customers can interact with the jeans and experience the craftsmanship and materials directly. Additionally, the stockroom has been redesigned to be showcased behind a clear mezzanine, making the merchandise visible to all and encompassing the brand’s approach to keeping nothing hidden. This store looks really innovative and cool! You can check out some of the images from the store below.
After the hugely successful revival of their iconic ‘Trimfit’ shirts, Brutus have expanded again by re-launching the very thing that rose the brand to fame 40 years ago; denim! Brutus have stayed true to their roots with an impressive new denim collection alongside 20 new tartan checked shirts, inspired by their 1970’s archive pieces. You can see some of the key looks in the gallery below, but I would love to know if you were a fan of their denim all those years ago!
The Brutus legacy first started in 1971 with a 4 patch pocket flared brushed jean. With pioneering new techniques in denim production, Brutus were the first UK brand to buy Japanese denim and produce selvage; this created huge demand and worldwide publicity. At their height, Brutus were selling 5 million pairs of jeans a year outselling both Levi’s and Wrangler. Their campaigns were photographed by David Bailey and they even had a number 1 hit with their TV advert song; ‘Get your jeans on’.
During the mid 70’s, the brand reached cult status with their award winning Ad campaigns, produced by the infamous ‘Saatchi and Saatchi’. The brand is currently featured in the prestigious V&A museum for its iconic relevance to British culture. The full range of Vintage samples have now been sourced and this SS14 sees BRUTUS returns to its original denim reign.
There is a new Green Jean in town! Created by the eco-friendly, exclusively made-in-the-USA apparel brand Dirtball, these comfortable and creative jeans are made from cotton and around 8-10 recycled water bottles which have been re-purposed to create a high-quality cotton and polyester denim. How cool is that? When I first heard about this denim, I was thinking how can they turn plastic bottles into denim? But they have and it’s really inventive and amazing! They are the only jeans on the market that are both sustainably produced and made-in-the-USA.
Dirtball Founder Joe Fox launched his Kickstarter campaign to bring his eco-friendly jeans to the masses. Fox needed to raise $40,000 from backers and early adopters, and gave anyone the opportunity to become a part of bringing these jeans to the market by purchasing a pair on The Green Jean’s Kickstarter campaign page for just $85! The campaign was a success and they are now sold online! Not only do these jeans benefit the environment utilizing recycled materials and create jobs by producing the product entirely in the United States, but they look and feel just like a pair of regular denim. I think this is such a great idea to help save the earth and be eco-friendly! What do you think?