RE/DONE teamed up with model and vintage denim fan, Elsa Hosk to launch their latest vintage inspired fit, the Elsa. The Elsa is the materialization of Elsa’s perfect vintage jeans. The fit creates a long-legged look, with an above the belly button high rise and floor length baby bell fit. Like all other RE/DONE jeans, The Elsa is crafted from vintage Levi’s jeans, making each pair one-of-a-kind. You can shop the fit online at shopredone.com.
In honor of their love for all things blue, Mavi has teamed up with the Ecological Research Society, to launch the Indigo Turtle project. The partnership aims to protect two distinct species of turtles, Caretta caretta and Chelonia mydas, which have an extremely low survival rate at 40% of hatching turtles reach the water and only one in a thousand survive.
To aid the efforts, Mavi employees gathered at Belek, near Turkey, to assist the hatching turtles out of their nests and into the water. To further assist the efforts, Mavi has produced an Indigo Turtle tee shirt, of which the proceeds will help protect 10 turtles. You can buy the tee shirt online at Mavi’s site here. You can also check out more a video of the experience here:
Every year nearly 30 billion pounds of unwanted clothing and goods end up in landfills in America. Despite nearly 95% of textiles being recyclable, nearly 24 billion pounds of textiles still end up in landfills. In an effort to reduce the amount of un-recycled textiles wasted and to grow their current recycling mission, Levi’s has launched their new Fashion Friday Exchange.
Now through August 28th, women are invited into mainline Levi’s stores across the US, to recycle a pair of jeans or other item of clothing, and receive a 20% off voucher. Shoppers can also try on the newest collection from the brand, the Women’s collection, and receive a voucher for $10 off the purchase of their new jeans.
Los Angeles based denim brand Siwy has just announced that denim designer, Jimmy Taverniti, is the new creative director. Bringing his vast expertise and experimental denim treatments, the Spring/Summer 2016 collection will be Taverniti’s inaugural debut for Siwy. He will be overseeing the design process of Siwy and is excited to be on board the new team.
“We are excited to have a man who really can create something that’s never existed” says Alain LaFourcade, COO of Siwy. “Taverniti is a true visionary, and not just with denim. He is well versed in all fabric textures/techniques and is a master of his craft. He is here to invest in Siwy’s future.”
“This is a great opportunity for me to work with Siwy and their team of denim experts. Their respect for their workers, using environmental friendly washes, and the belief in luxury craft are completely in sync with mine” said Taverniti. “I’m looking forward to elevating Siwy in a modern and ethical way.”
Also known as an alchemist, Taverniti is well versed in combining and utilizing fabrics such as cotton, viscose, silk, denim, and leather to their full potential with various processes of garment dyes and innovative washes. The indigo dye, natural pigments, discoloration, and organic dye are just some of the effects pioneered by Taverniti.
Before joining Siwy denim, Taverniti launched his own line, “Taverniti So Jeans,” in 2004. The exclusive denim collection allowed him to apply his vintage expertise to a contemporary line and provided him the opportunity to further explore his imaginative and cutting-edge curiosities.
Bringing his extensive denim proficiency and inventive creativity to the Siwy label, Taverniti’s feminine, vintage chic aesthetic can be seen throughout his designs. “He has solidified a strong foundation that resonates with the Siwy customer” says LaFourcade.
– So, what do you Siwy fans think about Jimmy coming on board and spicing things up?