DL1961 Premium Denim has just released #ButtCam, a unique video showcasing a day in the life of a couple who spends their morning to night wearing DL1961, with the camera focusing on their rearview to show how their jeans never bag or lose shape. Shot in New York City’s most notable settings, the video is directed by Vincent Lacrocq and model Kristell Chenut alongside skateboarder and Founder of Along Brand, David Lopez.
Following the duo from the moment they slip on their denim through their morning routines, commuting, meetings, meals, nightclub jaunts and back home, #ButtCam personifies DL1961’s concept of “day to night denim” –jeans that can endure anything the toughest city in the world can throw at them. DL1961 depicts a lifestyle that encompasses the energy and hustle that the quintessential New Yorker experiences on a daily basis. From skateboarding across the Brooklyn Bridge, sliding down subway ramps to hailing a cab, #ButtCam captures the movement, vigor and ease of those traveling 24/7 in DL1961.
“Our customers lead extremely busy and active lives and need denim that can keep up with them,” said Sarah Ahmed, DL1961 Creative Director, who also worked alongside Vincent Lacrocq on the brands FW13 campaign. “We really wanted people to be able to relate to the New Yorker’s busy lives in the video which is why we chose to follow a real life New York City couple through their days journey.”
DL1961’s incomparable fit, innovative Italian finishes, and revolutionary fabrics, make the brand the go-to denim source. DL1961 keeps comfort, fit and retention possible with two key technologies, DLX and dlpro. DLX fabric is made using XFIT Lycra and cotton allowing four-way stretch and 360-degree movement. dlpro is an eco-friendly fabric made of wood, which is cooler than cotton and constructed to give the garment an incredible hand feel, vivid color and magnificent sheen.
Join the denim movement and share your videos with #ButtCam on Instagram now through January 10th. DL1961 will choose five winners who will be featured on the brand’s website and receive a $500 gift card to shop at their website. Do you think it’s cool? Good luck to anyone entering their contest too!
Canadian company Second Denim, has released their latest collection of jeans called, Yoga Jeans. The pants, which are made from 97% cotton and 3% elastane, are super stretchy and are meant to have the feel of a yoga or lounge pant, but with the style of a skinny jean. Rises include low, mid, and high rise, as well as skinny and boot cut styles. They come in a variety of different washes including classic indigo washes and ombre. Prices start at $110 and are available for purchase from Nordstrom.com.
It’s the season of giving, and Stitch’s is working on some exciting developments, like the Stitch’s LTD by Willie Nile limited edition pants. Collaborating with American rock ‘n’ roll legend Willie Nile, Stitch’s have produced just 120 of these pants, with all money from sales – not just profits, but all $200 of the retail price – being donated to the Light of Day Foundation, which supports Parkinson’s Disease research and treatment.
The Stitch’s LTD by Willie Nile pant features a proprietary denim blend in Stitch’s darkest new wash, Black Hawk; button fly with all black hardware, and a branded all black leather back pocket patch. Typical of Stitch’s pants, the personalization continues in the interior of the pants. Lyrics from Willie Nile’s American Ride song are screened onto the inside of the wearer’s front right pocket as daily inspiration to enjoy the journey of life. The interior also features a stamp of authenticity certifying the pant as one of the only 120 produced. The Stitch’s LTD by Willie Nile pants come exclusively in the Barfly fit, a slim cut straight leg silhouette, and include a collectable hang tag commemorating the Stitch’s and Willie Nile collaboration as well as an individual Certificate of Authenticity personally signed by Willie Nile.
The partnership is timed to coincide with Nile’s January 2014 performance at Light of Day’s signature event in Asbury Park, NJ, that in past years has featured Nile performing with artists like Bruce Springsteen, Michael J. Fox and others. The pants are available now, but with only 120 in production, sizes won’t be restocked and can be purchased on a first come, first served basis. You can find out how to purchase them online here.
“I want to give people who can’t come to the shows an opportunity to support a great cause and get involved,” said Willie Nile. “To be able to offer fans a unique, stylized pair of pants I designed with Stitch’s and have all the purchase money, not just the net proceeds, go to the cause is extraordinary. This will be my 15th year performing at Light of Day since its inception in 2000, so having my fans be able to help make a difference in this new way is exciting.”
“It is fantastic to work with Willie because he is very in tune with how each subtle detail works off the other, and combining details to make truly original pieces with incredible quality is something Stitch’s has focused on for years,” said Carolina Silva, head designer for Stitch’s. “Getting involved with the Light of Day Foundation to support the cause is something that resonates with fans of Stitch’s and fits with who we are as a brand. It’s always exciting to bring interesting ideas and people together to make a real-life positive impact, and we’re proud to have Stitch’s LTD by Willie Nile pants be a part of that process.”