Levi’s has just launched its Spring 2015 Made in the USA line, as the premium expression of the Red Tab collection, with a focus on the Levi’s icons. I’ve included the 8 pieces in the gallery below so you can check them out.They include the 501 jeans, 501 shorts, the Trucker and the Sawtooth Western Shirt.
Made in the USA is a nod back to the Levi’s roots, with a modern take on classic styles. Only Levi’s selvedge denim is produced on vintage looms with the signature red stitch signaling craftsmanship, quality and style. The branding and tone is straightforward, honest and simple. The look is modern and stylish, focusing on elevating Levi’s current icons while paying homage to Levi’s tradition.
You can also check out the video of the Made in the USA pieces being made, at the factory, just below and you can shop the collection online at the Levi’s website.
One of the UK’s leading department stores, Selfridges, which is known for having one of the best denim departments, has commissioned MasterCraft Union to launch an installation in their Oxford Street Store in London. The installation features paper sculptures that represent some of the artisan techniques used in the manufacturing process. I think the jeans they have used are so cool, I love the dip dye effect! You can see how it looks in the gallery below as well as some of their new jeans. For those of you not familiar with MasterCraft Union, you can read more about it below.
MasterCraft Union is the meeting of great artisanal textile experts. MCU’s denim is hand-woven in a family-run mill in Okayama, the sewing and washing are carried out high in the mountains of Shimane, where hot spring water and volcanic pumice are used to create the finest denim through a mixture of time honoured techniques and experimental processes. Wash technicians are trained over many years and process each jean by hand, leaving to air dry before reworking over and over again.
While using traditional processes in the manufacture of their jeans, MCU’s concept and aesthetic reflects a more modernist approach. From being the first fully factored Japanese denim collection to utilise stretch denim into some of its handcrafted jeans due to the brand’s slimmer, more contemporary fits, to the use of bonded matte black seam-seal tape to replace the traditional leather patch, MCU is the embodiment of refined expertise.
Japanese ‘Washi’ paper is made by hand in the traditional manner using no chemicals. It involves a long and intricate process which is often undertaken in the cold weather of winter, as pure, cold running water is essential to its production. Stronger and more superior than ordinary paper, the paper has been used in Japan for centuries in many traditional arts such as Origami, as well as in various everyday goods.
MasterCraft Union has exclusively pioneered the use of traditionally milled Japanese ‘Washi’ paper with the weave of its handcrafted denim. It gives the wearer all of the benefits of loom-woven 13.5oz Japanese denim, but with an added durability and a lighter weight feel for increased comfort and breathability. Adding paper into the weaving process also allows the denim to retain its 3D shape and has a shorter wear-in time than standard jeans.
Alexander Wang has launched his new denim collection, Denim x Alexander Wang. The new line, which launched in early December, features Anna Ewers as the face of the campaign.
Wang describes the inspiration behind the collection as “As someone who wears jeans almost every day, I wanted to do something that I really believed in and that felt really authentic and had all of the nuances that me and my friends want.” The designer spent nearly two years researching fit and fabric.
The attention to detail and nuances show through in the focus on fit. The collection features 3 different styles in 3 different washes: the cuts described as slim (not skinny), a relaxed men’s style fit cut for women, and a slouchy boy cut; washes are light and medium indigo, and black. Prices range from $225-$295 and are available for purchase online at Alexanderwang.com
Sourced from WWD.com
Simone Rocha has teamed up with J Brand with a new collection that launched last week. Comprising of three colors: black, pink, and red, the collection features boyfriend jeans, jackets, and vests decked out with quite a lot of frills.
Overall, the collection has a really girly and feminine vibe. It is currently available for purchase online from JBrandjeans.com. What do you think of the collection? I love the red jeans with the frills along the pockets, so different!
Images from Vogue and Telegraph.com