As part of their brand re-launch, True Religion has released their Be So Bold campaign, which celebrates Fearless Style. The campaign invites wearers to showcase their fearless style by posting photos of themselves on Twitter, Instagram, and other social media platforms, using #BeSoBold and #Entertowin. True Religion will highlight the best entries and feature on their Facebook, a grand prize winner, who will receive a $1,000 shopping spree.
The campaign is part of True Religion’s revamped collection, which will feature a fearless style of new silhouettes and fabrics while still retaining the brand’s signature stitching and details. The new collection will be available for purchase in stores this month. You can learn more on their website Truereligion.com.
J Brand’s latest collaboration is a bit different than some of their past collections, this time the brand has teamed up with artist Robb Pruitt. The two have teamed up to create a collection of jeans and jackets with the artist’s signature gradient colors.
J Brand’s president explained, “Working with Rob made us think outside of the box and try things that have never have been done before. We feel this collaboration adds to a whole new perspective of denim, reinventing denim, outside of indigo. We are excited to see the influence of his degrade onto our product, and looking forward to seeing people wearing it.”
The collection will be available for purchase in select Barney’s stores starting October 15th and Robb Pruitt will be in select stores in Los Angles and New York creating custom pairs.
H&M just launched their first conscious denim collection this past month. The brand teamed up with Spanish denim company, Jeanologia, to create denim pieces for the whole family, which used less than half of the water and energy of their normal collection.
Pieces include denim jumpsuits, skinny jeans, and sweats (dyed to look like denim) and prices start at $30. Check out some of the collection below. You can shop the entire collection online at HM.com.
Images from Racked.com
Welsh made denim brand, Hiut Denim Co, overtook a shop window on Friday 26th September at 3pm with an amazing installation. The display will run in the store window of Rivet & Hide, 5 Windmill St, London from September for 4 weeks.
The brand used Bare Conductive Paint to turn the display into an interface for the story of Hiut Denim, allowing potential customers to hear the story of the brand and the product details as they interact with different parts of the product by touching the relevant icons on the outside of the window.
As customers walk past the store, a sensor detects their proximity and a random audio sample using speakers on the window encourages them to find out about the story about Hiut Jeans. For example, “Our town is making jeans again. Touch the window to find out more.”
The stylish icons which represent different parts of the brand story are painted onto the inside of the window using conductive ink, with wires on the inside of the window linking to the relevant parts of the product. Inside the pair of jeans includes various Arduino microcontroller units to control the audio samples and triggers.
The conductive ink is able to detect the change in the capacitance as the person touches the window icon, which in turn triggers the circuit to play the relevant audio sample. As well as audio, light bulbs are also triggered to switch on to create visual impact.
“Our aim is to get the town making jeans again. Sentiment won’t get the town making jeans again. We will have to have ideas. Try things that haven’t been done before. We have to stand out from the crowd. Or die. So when Nick approached us about the conductive ink, we said yes. It’s a great idea. And it helps put us on the denim map.” said David, of Hiut Denim Co.
You can watch the video above to get an idea of how cool it is and don’t forget to stop by and check it out if you are in the area!