I attended the Fall/Winter 2014 presentation for Frame in New York this past week. The presentation featured models wearing the collection as well as the chance to view it more closely.
There is a new denim brand on the scene here at DenimBlog called Red Card, based out of Tokyo, Japan where fashion is very much a part of the country. Red Card was created from the streets where individuals mix and match their personas, expressing themselves freely, from a city populated by jet setters and walking and waking artists. With this behind them, they have created their new brand, defying denim stereotypes and traditional limitations, bringing creative variations to wardrobes. You can check out their Instagram and Facebook.
Red Card have a wash process that exhibits the three dimensionality of true vintage – used finishes that include selective fading and whiskering – the delicate quality of Japan lives within every feature. The brand takes the opposite approach from creating a denim that is plain work wear, and instead of pursuing only the functionality of the garment, it proposes an evolved REAL DENIM birthed from Japanese sensitivity.
Red Card uses KAIHARA DENIM; the acme of Made in Japan Denim. By using highest quality Supima Cotton covering threads manufactured by UJYO Bussan for the stitching, one is able to appreciate the fading after the skillful finishing of the denim. YKK Snap Fasteners were used for buttons and rivets, keeping true to being Made in Japan. Using the highest quality denim and offering detail to each denim unbeknownst to traditional production products, these creations by the top artisans of Japan are nothing but pieces of art.
Red Card is washed in one of the top wash facilities in the world with absolutely precise recipes, resulting in textures that resemble perfectly worn in jeans. The used finishes are all hand done by the master craftsmen, down to the places hidden by first glance – each garment is cared for individually, and a rich vintage feel can be created without lavish pocket stitches or usage of selvedge decorations. The 3 Fs, FABRIC, FIT, FINISH, upheld by producer Yuji Honzawa (aka Dr. Denim), are all executed with utmost precision by each individual engaged in the production process. This is Red Card. Made in Japan. From Japan.
H&M recently announced that they will be launching a new denim collection made from recycled textiles, donated through their Garment Collecting Initiative.
Starting in February, the brand will launch 5 classic pieces which will be made of 20% recycled cotton. The imitative is part of H&M’s overall effort to reduce the environmental impact of the fashion industry. The proceeds of the sales will go to the H&M Conscious Foundation, which will help fund research and innovations to decrease environmental impact of textile production.
Images from nitrolicious.com
In conjunction with the celebration of Bluer Denim’s six-month anniversary since the completion of a highly successful Kickstarter campaign, the brand has just announced the official launch of its free Home Try-On service – the first of its kind in the denim industry.
Going live a couple of weeks ago, Home Try-On enables Bluer customers to choose up to three pairs of jeans in any wash, size, or style, and have them delivered to their home to try for free. Customers are granted seven days from product receipt to make a purchase decision, and payment is only required for the product they choose to keep. Once the customer decides which product they choose to return, they simply send the unwanted product back to Bluer in the prepaid shipping box. No money is charged to the customer’s card unless a purchase is made or if the customer fails to return the product following a 21-day grace period. Shipping costs, both to the customer and back to Bluer, are completely free.
Bluer Home Try-On is available for all women’s and men’s denim jeans and jackets. The company believes that many men are averse to shopping for jeans. Men often say they are uncomfortable trying on jeans in a store environment, or trying to make a decision without their significant other. Women surveyed by the company’s research indicate that they would love the benefit of trying on the jeans in the comfort of their home, with their own shoes, tops and accessories so as to make sure the jeans fit perfectly and compliment their existing wardrobe. Bluer’s Home Try-One experience aims to eliminate the hassle and risk of buying jeans, and changes the process of jean shopping from an often-stressful endeavor to a stress-free and potentially entertaining experience.
“Home Try-On, or HTO as we call it, is a revolutionary step forward for the denim consumer; many shoppers are put off by a crowded store environment and the stress and pressure to make an immediate decision. Shoppers like to have a trusted second opinion from a friend, husband, wife or partner who will validate their choice- now with Bluer’s HTO service, shoppers can and will take their time, feel 100% confident that they have made the right decision with their purchase and only be charged for the products they choose to keep”. Jeffrey Todd Shafer, Bluer Denim’s Founder.
For those of you not too familiar with the brand as it’s new, Bluer Denim launched in June of last year on crowdfunding website, Kickstarter. Bluer has already established itself as a true premium, direct-to-consumer denim brand, that’s 100% transparently sourced and made in the United States using environmentally conscious production practices. Bluer also has a Buy-One, Give-One philanthropic initiative in which customers are encouraged to donate a pair of their used jeans for a credit towards their next purchase. Customer-sourced jeans are subsequently sanitized and re-purposed to people in need. The addition of the Home-Try On service cements Bluer as one of the most innovative, consumers-focused and ethically minded consumer brands in the world. Will you be trying their brand? You can see some great shots of the jeans in the gallery below.