What if your jeans did more than just make you look good? People’s Pride, a denim brand launched in 2007, does just that. The label was founded by Carlyle Hanson, who wanted to create a lifestyle brand. One that was about more than just great fitting jeans. He wanted to found a brand that was based more on just artistic expression but also encourage thought, spirituality, enlightenment and ultimately uplift people.
These ideas have helped define the brand as it is today, one that continually pushes the norms through its unique condom pocket, which aims to promote HIV/AIDS awareness and promote safe sex. Other brand highlights include unique design elements and one of a kind packaging, as well as inclusion of inspirational literature.
The motto, “Take Pride in What You Wear” serves as the pillar of the brand. From the factories they use (which are eco-friendly), to their marketing campaign, this slogan is the motivation for nearly all decisions behind the brand.
While there are many great ideas behind the brand, the styles are both hip and unique. The latest collection features 9 different looks of jeans with trendy styles like straight and skinny legs, in an array of different washes with unique details.
Check out more information on the brand and see the rest of the styles on the People’s Pride website.
Just in time for back to school, American Eagle is relaunching their most popular jean, the Artist. As CMO Henry Staffords explains, “The AE Artist was our best-selling jean of all time.”
The Artist Jean’s great fit and mass appeal kept people requesting the style after it was discontinued 3 years ago. However, it will be back and better than ever, with a changed pocket position, double button and a slimmer and sexier shape. Stafford states, “It’s been newly designed to be extremely flattering all over, particularly the backside. It’s a skinny flare fit with great waistband construction and a long and lean look for all shapes and sizes. You can be really curvy and wear this jean.”
It will be released in five different colors, with three washes starting at $39.90 and the remainder, with destroying, at $49.90. It’s the combination of great cuts and affordability that American Eagle hopes will continue their success. Stafford also exclaimed, “It’s our biggest category, with the majority priced $29.50 to $49.50. Our customers are wearing jeans more than ever. They’re demanding versatility, a range of washes — jeans they can wear from the classroom to hanging out or going out on a date at night. On college campuses, jeans are the base of any outfit. Ninety-nine percent of the kids are wearing them.”
American Eagle will be attempting to get the word out and peruse a vigorous relaunch of the jean. They will be advertising through social media, in malls and billboards featuring Madisyn Ritland, a fresh faced model. Also, for a limited time, anyone who purchases the Artist jean will receive a free graphic tee. Denim proves to be the strongest selling point for many retailers, American Eagle included, as Stafford noted, “Our denim has been performing better than other categories.”
Images and article from WWD.com
Fine Art by T includes some denim peices decorated and painted by hand by Tina, some of her items include dragons, butterflies and other interesting designs. What do you think of her designs?
“I have always found myself in art. I attended the High School of Fashion Industries in New York City, where I studied fashion merchandizing. My brother Jay Calderin is the Director of Creative Marketing & Special Projects (as well as a professor) at the School of Fashion Design in Boston. He is also the founder of Boston Fashion Week, as well as a photographer, and his work has been featured in Body & Soul magazine, Boston Globe, and many other periodicals.
At this stage of my life, I have found myself through art and creative expression once again, and my brother’s achievments in the world of fashion design have been my inspiration. My works have been featured in local high-end boutiques as well as in local magazines, and I am looking to expand my ventures through the internet. What I offer you are hand-painted designs and other artistic enhancements to your favorite garments. I also create impressionistic paintings using pastels, acrylics, and water colors to enhance your home. What I have featured on my website is but a small collection of my work, so if you see anything you like (or if you have something personal you want created), then please feel free to contact me.”
Recent lay offs and closure in the New York offices of Earnest Sewn have led to rumors that the brand might be in serious financial trouble. However as the brands management told WWD, ” the layoffs were part of a number of changes that have been made over the last several months intended to reduce costly overhead and create better operating efficiencies.”
“We’re trying to have a more rational operating model,” said Brian Cytrynbaum, the Montreal-based entrepreneur and owner of T-shirt maker Majestic Mills, who leads the investment group that purchased a controlling stake in Earnest Sewn in January 2008.
The offices will be moved from New York to Montreal in hopes of cutting costs and restructuring of the brands finances. In addition, the design team moved to Los Angeles. The brand’s president, Michael Press stated that, “This is a tightening up of the company and it’s an intelligent tightening up,” However, the brand maintains that the sales out of the New York office will still continue and the the brand is still going strong.
Excerpts and photo taken from article at WWD.com