Popular brand, Red Engine is bringing science to denim. They recently teamed up with scientists at DOW XLA, to stop gravity! The Fall ’09 collection will feature DOW XLA™Re:Flex4™ Fiber. This technology will reduce the wrinkling and sagging that frequently occurs after a couple hours of wear. It keeps the jeans’ silhouette, minimizing sagging, 4 way-stretch and keeping jeans skinny.
They say inspiration comes from the oddest places. One of the most unusual inspirations for the line, Denim Junkie, comes from slasher and horror movies. Laura Sfez and her brother Emmanuel Sfez turned to Japanese horror movies and classic American slasher films for their inspiration in the line’s Spring 2010 collection.
Laura is designing the women’s denim and Emmanuel is designing the men’s line as well as the monster- and movie-themed graphics that will be splashed all over T Shirts and hoodies. Woven shirts round out the Denim Junkie collection for Spring.
“The name of the brand reflects that we are denim and pop-culture junkies,” Laura said. But they are also denim veterans who learned the ins and outs of denim production through the family business in Culver City, Calif. The pair saw a gap in denim with premium touches at a lower price point.
The jeans will be body conscious, feature many different washes and styles, including skinny jeans and itty-bitty shorts. The Women’s collection will sell wholesale, starting at $42 and the men’s for $38. The collection will be sold in stores such as Nordstrom and Bloomingdales.
The horror movie theme will continue throughout future seasons, Fall 2010 will feature a denim jacket and Letterman style jackets with zombie references. Including a Letterman’s jacket which reads “Zombieville High School.” The jeans will also feature painted vampires and werewolves.
Article and images from apparelnews.net
Aviator Nation has been known for their vintage t-shirt reproduction. Paige Mycoskie, creator of Aviator Nation, has spent years collecting her own vintage t’s. She has never been into buying the reproductions of rocker t’s and other vintage reproductions because in her opinion the new ones don’t look or feel anything like a true vintage piece. Paige’s obsession with authentic vintage t-shirts, specifically “vintage sports t-shirts” has inspired Aviator Nation.
Now they are coming out with these new denim shorts and we are the first to take a peek at them! What do you all think?
UPDATE: I wanted to include how gorgeous Mardou&Dean Jeans actually are. I tried a pair today and they are fantastic, I never expected (for a not so well named brand) that they would be of as great quality as they are. The denim is lovely, the fit is very very good, I love the fit, the pockets are in the right place for a flattering fit on the butt, the wash is beautiful, I love all of the little details including the little silver metal tag that is attached to the belt loop, the way the button fly goes off to one angle and the fact that they are very well presented and come in their own dark blue satin bag. I definitely recommend the brand for someone who is looking to try new jeans! For reference I own the women’s skinny jeans in Stone wash which are pictured below.
The brand name Mardou&Dean is inspired by the novels written by Beatnik author Jack Kerouac. Mardou&Dean is a Oslo based denim label making jeans for both men and women. Some of the styles in their look book are really hot! I have fallen in love with quite a few pairs.
Mardou&Dean showed its first collection of denim in the autumn of 2007 consisting of one model for men and one for women. There were in total a hundred pairs produced in a small town in Italy. Today the brand has expanded into more than ten models for women and an equal number for men. The jeans are still produced in the same little town in Italy as the first hundred, employing high quality denim throughout the line either from Italy or Japan.
The denim line is divided between two lines, the more classic styles and the more avant-garde ones, this allowing the brand to be both timeless and fashionable at the same time. Overall the jeans are developed with care down to each and every detail. The jeans pay close attention to a very original wide and slightly open fly, the position of the brand label, the engraved buttons and rivets made in Italy, and the placement of the back pockets which they promise will give everyone a perfect bottom! Celebs like Brandy and Byrdie Bell are already fans of the brand.
Mardou&Dean is constantly aiming to express and develop itself by collaboration with other creatives, and at the same time help young talents to be seen. It could be through photography, art, music etc, please see their websites for a better understanding.
The brand is currently retailing in Norway, Finland, Italy and the US.
Click this post and check out the gallery for lots and lots of images of their jeans.