Premium denim is taken to its next evolutionary step with the launch of Natural Selection. The new denim line delivers a fresh interpretation of denim, using the finest fabrics, authentic detailing and washes, coupled with innovative styling, for men.
Natural Selection was inspired by Darwin’s theory of evolution and as such this is a key part of the brand’s identity – from the raw unlaundered denim to the authentically treated pair, which might be over 100 years old. The notion that only the strongest will survive fits the brand’s keen desire to keep on evolving and achieve cult status in the market.
Design details include 14.5oz, red selvedge, narrow-width denim from Kurabo mills, Okayama Japan. Washes range from raw, through to bruised, broken and finally to buried, all are finished by hand. These jeans look really hot and very well made. Have any of you guys out there tried this brand yet? What do you think of them?
Heritage detailing is evident as all workmanship is authentic and of the highest standard. The entire seat area is chain stitched including the waistband and features a disappearing chain stitch. Further homage is paid using triangular stitch on the top button and hidden rivets. Discreet detailing is key; Natural Selection rivets are non-branded on the outside yet branded ‘NS’ inside. A beautiful, hand drawn illustration upon the leather patch specially designed by the graphic artist Reilly – utilising a subtly British concept of an ornate floral design inspired by the decorative engravings on British shotguns – provides a background for the iconography of a pheasant riding a penny farthing, a dual reference to classic, British innovation.
Natural Selection offers the unique detail of additional piping to all major seams on belt loops, front and back pockets and the rear yoke. This aesthetic detail exaggerates the wearing in process. Further more, the signature H Belt Loop helps the range to be instantly identifiable as Natural Selection, whilst each style has a discreet leather flag for identity. The placement of this detail changes depending on the style. The fly buttons contrast, the top button being brass and the others iridium, each button is stamped with the Greek letters of GOTS.
Popular brand, Red Engine is bringing science to denim. They recently teamed up with scientists at DOW XLA, to stop gravity! The Fall ’09 collection will feature DOW XLA™Re:Flex4™ Fiber. This technology will reduce the wrinkling and sagging that frequently occurs after a couple hours of wear. It keeps the jeans’ silhouette, minimizing sagging, 4 way-stretch and keeping jeans skinny.
They say inspiration comes from the oddest places. One of the most unusual inspirations for the line, Denim Junkie, comes from slasher and horror movies. Laura Sfez and her brother Emmanuel Sfez turned to Japanese horror movies and classic American slasher films for their inspiration in the line’s Spring 2010 collection.
Laura is designing the women’s denim and Emmanuel is designing the men’s line as well as the monster- and movie-themed graphics that will be splashed all over T Shirts and hoodies. Woven shirts round out the Denim Junkie collection for Spring.
“The name of the brand reflects that we are denim and pop-culture junkies,” Laura said. But they are also denim veterans who learned the ins and outs of denim production through the family business in Culver City, Calif. The pair saw a gap in denim with premium touches at a lower price point.
The jeans will be body conscious, feature many different washes and styles, including skinny jeans and itty-bitty shorts. The Women’s collection will sell wholesale, starting at $42 and the men’s for $38. The collection will be sold in stores such as Nordstrom and Bloomingdales.
The horror movie theme will continue throughout future seasons, Fall 2010 will feature a denim jacket and Letterman style jackets with zombie references. Including a Letterman’s jacket which reads “Zombieville High School.” The jeans will also feature painted vampires and werewolves.
Article and images from apparelnews.net
Aviator Nation has been known for their vintage t-shirt reproduction. Paige Mycoskie, creator of Aviator Nation, has spent years collecting her own vintage t’s. She has never been into buying the reproductions of rocker t’s and other vintage reproductions because in her opinion the new ones don’t look or feel anything like a true vintage piece. Paige’s obsession with authentic vintage t-shirts, specifically “vintage sports t-shirts” has inspired Aviator Nation.
Now they are coming out with these new denim shorts and we are the first to take a peek at them! What do you all think?