Shopbop has teamed up with J Crew’s sister store, Madewell, to bring a unique collection of jeans which is featured only on the Shopbop website. Highlights include shredded denim pants and rompers. They have that vintage and worn in feel, which is reminiscent of Current/Elliott, however a much friendlier price point. Check out a couple of the looks below:
Slim Slouch Jean:
It comes in two different colors and priced at $95.00
The Denim Shirt:
Denim shirts seem to be all the rage recently. This one is priced at $88.00
You can check out the rest of the collection at Shopbop.com and there are even some pieces on sale!
One Green Elephant is an exciting Japanese denim brand for men and women that is taking the fashion world by storm. The brand takes its inspiration from the big modern Asian metropolis – Tokyo, Seoul and Shanghai. The AW09 collection consists primarily of men and women’s denim available in cuts, washes and styles to suit all tastes – boot cut, skinny and boyfriend. The label also provides a range of stunning range of tops, accessories and more formal outfitting. For AW09, the range has expanded to include bold patterned tees, pretty checked dresses and the sleekest of leather jackets. The brand’s contemporary outlook is reflected in their fits and washes as well as the refined technological processes used to achieve their desirable finishes. One Green Elephant specialise in the advanced manufacturing technique of “baked” denim. The brand is also quick in picking up on the latest trends and producing them with incredibly short lead times. One Green Elephant is an innovative high-quality premium fashion brand, yet affordable at high street prices.
See more of the brand at www.onegreenelephant.com
What if your jeans did more than just make you look good? People’s Pride, a denim brand launched in 2007, does just that. The label was founded by Carlyle Hanson, who wanted to create a lifestyle brand. One that was about more than just great fitting jeans. He wanted to found a brand that was based more on just artistic expression but also encourage thought, spirituality, enlightenment and ultimately uplift people.
These ideas have helped define the brand as it is today, one that continually pushes the norms through its unique condom pocket, which aims to promote HIV/AIDS awareness and promote safe sex. Other brand highlights include unique design elements and one of a kind packaging, as well as inclusion of inspirational literature.
The motto, “Take Pride in What You Wear” serves as the pillar of the brand. From the factories they use (which are eco-friendly), to their marketing campaign, this slogan is the motivation for nearly all decisions behind the brand.
While there are many great ideas behind the brand, the styles are both hip and unique. The latest collection features 9 different looks of jeans with trendy styles like straight and skinny legs, in an array of different washes with unique details.
Check out more information on the brand and see the rest of the styles on the People’s Pride website.
Just in time for back to school, American Eagle is relaunching their most popular jean, the Artist. As CMO Henry Staffords explains, “The AE Artist was our best-selling jean of all time.”
The Artist Jean’s great fit and mass appeal kept people requesting the style after it was discontinued 3 years ago. However, it will be back and better than ever, with a changed pocket position, double button and a slimmer and sexier shape. Stafford states, “It’s been newly designed to be extremely flattering all over, particularly the backside. It’s a skinny flare fit with great waistband construction and a long and lean look for all shapes and sizes. You can be really curvy and wear this jean.”
It will be released in five different colors, with three washes starting at $39.90 and the remainder, with destroying, at $49.90. It’s the combination of great cuts and affordability that American Eagle hopes will continue their success. Stafford also exclaimed, “It’s our biggest category, with the majority priced $29.50 to $49.50. Our customers are wearing jeans more than ever. They’re demanding versatility, a range of washes — jeans they can wear from the classroom to hanging out or going out on a date at night. On college campuses, jeans are the base of any outfit. Ninety-nine percent of the kids are wearing them.”
American Eagle will be attempting to get the word out and peruse a vigorous relaunch of the jean. They will be advertising through social media, in malls and billboards featuring Madisyn Ritland, a fresh faced model. Also, for a limited time, anyone who purchases the Artist jean will receive a free graphic tee. Denim proves to be the strongest selling point for many retailers, American Eagle included, as Stafford noted, “Our denim has been performing better than other categories.”
Images and article from WWD.com