Fleece: one of the most comfortable fabrics around is now available in denim leggings by denim powerhouse, PUR Premium Denim. Pur Premium is a brand for women by a woman which leads to a very keen understanding of what women want. Owner and designer Heather Yoon bases her line off of what’s most important to a woman- fabric, quality and fit. Heather knows how crucial comfort and fabric is when wearing denim and has transformed the hottest trend of denim leggings into the most comfortable leg wear around with their uber soft luxurious fabric. The Fleece Cigarette Legging offers the figure flattering look while providing all over comfort and comes in multiple washes such as noir, ruby and charcoal and retails for $207.00. For more information on the Fleece Cigarette Legging or other great styles from. Pur Premium Denim, go to www.purpremium.com.
Paige Mycoskie (owner), Erin Wasson and Blake Mycoskie attend the Aviator Nation flagship boutique opening in Los Angeles, California. We recently did a blog on Avaitor Nation’s shorts and I thought it would be fun to see the pics of a store opening. Model Marielle Jaffe was at the opening and wow she is stunner!
Recession Denim (Kristen Stewart is a fan) has teamed up with Feed the Children, to help provide food, medicine, clothing and other necessities to individuals, children and families who have suffered greatly across the country due to the recession. Recession Denim recently donated 300 pairs of fleece leggings from the Fall collection, and will also be contributing proceeds from the sales of their denim this Holiday season to Feed The Children’s ‘Truck Sponsorship’, which will give back to the various communities where Recession Denim is sold, by sponsoring a truckload of food, personal hygiene and AVON products to families in need on a local basis.
Daniella Siri, the designer of Recession Denim created a more affordable denim brand because she saw how the struggling economy was not only affecting the people close to her, but also across the United States. By donating a portion of sales proceeds to Feed The Children, she can directly help people of local communities across the country where her jeans are sold.
“The inspiration behind Recession Denim was that an amazing pair of jeans should be available to everyone, regardless of their budget.” says Siri. “I want the women that buy my jeans to feel and look great without paying a fortune. Now when they buy a pair of Recession Jeans, they will also be helping children and families across America who are suffering because of the current economy.’
Lee jeans joins the rankings with Wrangler and Levi’s as one of the great denim originals. This year, Lee returns to the spotlight to celebrate their 100 year anniversary. To celebrate this feat the company is digging into the archives with a new collection. The Lee Original – The Archives, is a limited edition of eight trousers and five jackets. Exact replicas have been made of the company’s most iconic lines.
The company didn’t spare any detail. Including going to Japan to exacting train-spotting specs using the same production techniques, cotton, rivets and tightly woven selvage Cone 818 denim that marked the originals so distinctively.
Click below to see a few of the looks: