British model turned TV show host Alexa Chung, is the newest face of Pepe jeans! She’ll be modeling the Spring/Summer 2010 line for the brand. Two of the brand’s have already been leaked. She appears wearing a pair of denim cut off shorts, in the other, she appears wearing a denim jacket. The campaign was shot by Tom Murno and Alexa looks flanked by two male models, Tom Guinness and Boyd Holbrook.
Article and images from Graziadaily.com
I Dig Denim is one of the latest creations from Sweden. The designer, Hanna Clavegård’s interest in children’s clothing and design was aroused many years ago. Then after the arrival of her own kids she realised that the market lacked a unique, exciting
jeans brand for the little ones. She believes passionately that what a child wears should reflect its personality. Because children are simply the most distinctive individuals around. Naturally the I Dig Denim collection is produced according to fairtrade regulations, which prevent practices like child labour and discrimination.
The collection is currently available in four models, in sizes from 6–9 months to 9–10 years. But there are already plans for more additions to the line. You can visit the website at Idigdenim.com
Fresh out of the New Zealand a new denim brand has launched, called Decedent. The namesake has multiple meanings. The brand has a environmentally friendly concept and focuses on “everything has a beginning and those that came before it.” It is made from 100% Fair Trade certified and organic fabrics. They also have a bit of stretch and classic styles that you’ll want to pass down to your descendants.
You can learn more at www.decendantdenim.com
We also tallied up the guys results and picked our top 3 Denim Guys of 2009. The guys were not too popular on the blog this year and didn’t wear a lot of denim but there were 3 who stood out as our most popular. Keep reading to find out.
#3 David Beckham (score 9) David Beckham was spotted in 2 brands this year PRPS and Dior Homme. He seems to love these 2 brands a lot. He also wore a denim shirt as well, he was keeping on trend with his denim in 2009.
#2 Taylor Lautner (score 13) Taylor was seen wearing more of a variety of brands through out the year including Paige Premium (PPD), Diesel, Levi’s and J Brand Denim Co. He’s quickly come on the scene after his fame in Twilight and he has a great sense of style.
Click here to reveal who Denimblog’s Top Denim Guy for 2009 is…