The Australian label Bettina Liano is releasing a curvy fit jean to add to the already famous O collection. Fans of the line include Gemma Ward (who was a former face of the label) Nicole Richie, Pink and Venus Williams. It’s designed with a women’s shape in mind, featuring a sexy silhouette which flatters the smaller waist and larger hips and thighs. Australia’s Next Top Model winner, Tahnee Atkinson, will be the new face of the campaign.
The new cut jeans will be available in two different styles, boot-cut and slider, which is a more straight cut jean. They will be available in indigo rinse, which is Bettina Liano’s signature wash. The brand hopes to add more curvy styles to the collection in the future. Pricing starts at $249 and are available in Bettina Liano boutiques worldwide. Check out images from the campaign below.
This is one for the ladies who love Cristiano Ronaldo. Here is one of his ads for the Armani Jeans Spring/Summer 2010 campaign. Also included are his shots for Emporio Armani underwear. You can see Megan Fox’s campaign here.
Giorgio Armani is pleased to unveil the first images of Cristiano Ronaldo appearing as the official worldwide testimonial for Emporio Armani Underwear and Armani Jeans, coinciding with Spring /Summer 2010 advertising campaign.
The first advertising campaigns featuring Cristiano Ronaldo, for both Emporio Armani Underwear and Armani Jeans, were shot on location Madrid by renowned fashion photographers Mert Alas and Marcus Piggott, and will roll out starting from February around the world in sport, fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
Giorgio Armani said, “Cristiano is a great looking man with the perfect physique of an athlete. For me, he is the essence of youth – spontaneous, exciting, a real maverick. It is for his energy that I have chosen Cristiano to become the new face of Armani Jeans and Emporio Armani Underwear – for his youthful, exciting and yes, sexy, attitude.”
Cristiano Ronaldo says,”I am very flattered to be asked to represent Armani; Giorgio Armani is a legend in the fashion world and I have long been a fan of his work. I am very pleased with the pictures we have done together – they are certainly striking and are full of an attitude and spirit that I can relate to.”
The close union between Giorgio Armani and the world of sport, and particularly soccer, is well-documented. Over the years he has dressed many of the world’s great players including David Beckham, Ronaldo, Luis Figo, Thierry Henry, Christian Vieri, Fabio Cannavaro, Andriy Shevchenko and Kaka’. Giorgio Armani was the first fashion designer to select a soccer player as a testimonial when David James famously appeared in his Spring Summer 1996 Armani Jeans campaign. Since then Andriy Shevchenko, Kaka’ and David Beckham have also been testimonials for the designer.
Giorgio Armani is pleased to unveil the first images of actress Megan Fox appearing in the official worldwide advertising campaigns for Emporio Armani Women’s Underwear and Armani Jeans, for Spring/Summer 2010. You can see Cristiano Ronaldo’s campaign here.
The first advertising campaigns featuring Megan Fox, for both Emporio Armani Underwear and Armani Jeans, were shot on location in Los Angeles by renowned fashion photographers Mert Alas and Marcus Piggott, and will roll out starting from February around the world in fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
Giorgio Armani said, “Megan is young and sexy and has a lot of spirit. Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections.”
British model turned TV show host Alexa Chung, is the newest face of Pepe jeans! She’ll be modeling the Spring/Summer 2010 line for the brand. Two of the brand’s have already been leaked. She appears wearing a pair of denim cut off shorts, in the other, she appears wearing a denim jacket. The campaign was shot by Tom Murno and Alexa looks flanked by two male models, Tom Guinness and Boyd Holbrook.
Article and images from Graziadaily.com