Giorgio Armani is pleased to unveil the first images of actress Megan Fox appearing in the official worldwide advertising campaigns for Emporio Armani Women’s Underwear and Armani Jeans, for Spring/Summer 2010. You can see Cristiano Ronaldo’s campaign here.
The first advertising campaigns featuring Megan Fox, for both Emporio Armani Underwear and Armani Jeans, were shot on location in Los Angeles by renowned fashion photographers Mert Alas and Marcus Piggott, and will roll out starting from February around the world in fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
Giorgio Armani said, “Megan is young and sexy and has a lot of spirit. Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections.”
British model turned TV show host Alexa Chung, is the newest face of Pepe jeans! She’ll be modeling the Spring/Summer 2010 line for the brand. Two of the brand’s have already been leaked. She appears wearing a pair of denim cut off shorts, in the other, she appears wearing a denim jacket. The campaign was shot by Tom Murno and Alexa looks flanked by two male models, Tom Guinness and Boyd Holbrook.
Article and images from Graziadaily.com
I Dig Denim is one of the latest creations from Sweden. The designer, Hanna Clavegård’s interest in children’s clothing and design was aroused many years ago. Then after the arrival of her own kids she realised that the market lacked a unique, exciting
jeans brand for the little ones. She believes passionately that what a child wears should reflect its personality. Because children are simply the most distinctive individuals around. Naturally the I Dig Denim collection is produced according to fairtrade regulations, which prevent practices like child labour and discrimination.
The collection is currently available in four models, in sizes from 6–9 months to 9–10 years. But there are already plans for more additions to the line. You can visit the website at Idigdenim.com
Fresh out of the New Zealand a new denim brand has launched, called Decedent. The namesake has multiple meanings. The brand has a environmentally friendly concept and focuses on “everything has a beginning and those that came before it.” It is made from 100% Fair Trade certified and organic fabrics. They also have a bit of stretch and classic styles that you’ll want to pass down to your descendants.
You can learn more at www.decendantdenim.com