HL Jeans Co sail in to Spring/Summer 2010 by taking the collection back to its nautical roots by focusing on the heritage that the Henri Lloyd brand has built its foundations on. Mixing design and technical detailing inspired from the main line collection, the design team have incorporated these styles to the already established fashion focused youth label to create a contemporary men’s wear brand.
The Spring/Summer outer wear collection delivers strong fashion focused styles with a seasonal colour palette ranging from bright reds to indigo, yellow and navy blue. The collection is then overlaid with key technical shapes and detailing borrowed from the brands naval history including enamelled buttons, welded pockets, nautical inspired block detailing and wax finishes. The Kenfield jacket follows the classic naval design structure with pod hood and reflective stitch embellishments.
The Naval theme taken on for Spring/Summer 10 runs throughout the entire collection, making the most impact on the T-shirt and Jersey ranges. HL Jeans Co has used a selection of naval inspired graphics and logos as shown in pieces such as the ‘true to the sea’ T-shirt as well as other sailing graphics. The collection once again pulls on the Henri Lloyd heritage as it includes the use of the Smithfold branding, which represents where the brand began and features on several pieces of jersey wear.
The S/S10 collection has also introduced the new HL Jeans logo on some key pieces, the new logo lends the collection a more branded look which ties it in with the existing Henri Lloyd ranges.
The HL Jeans Co S/S10 denim selection offers a variety of styles to allow consumers to buy into the jean line ranges from the more skinny fit right through to the straight leg style. The overall design of the denim offering has moved towards more stylised pieces using bright indigos, block white and greys as well as the more traditional stone washes and the blue rinse.
New at Shopbop now is a brand called Vince Denim. I’ve included some photos from the line in the gallery below and they sure look like instant favorites! What do you think of them? Do you think they are going to be big this coming season? You can buy the new line here.
Gearing up for Spring, Trousers London has launched two new styles using organic materials. Not only are the jeans made from organic materials but the brand is also utilizing the slow fashion movement, meaning each item is individually treated and produced. The jeans will be made in smaller batches and numbered, emphasizing quality.
The styles include a low crotch style, each lined with silk. The pricing starts at around $250 and is available for purchase in the Uk, Japan or at the Trouser London website. Check out the new dropped crotch styles below:
Just in time for spring, Madewell has launched a great new style. The slouchy trouser jean, which is perfect for wearing with flats or heels, you can dress it up or down! The slouchy trouser style features a paper-bag style waist and pleats, with a slimmer leg. You can purchase them at Madewell stores or check out more on their site.