One of the most undercover nations in the world has apparently caught on to the denim trend. The Swedish department store, PUB, has released a collection of jeans from made entirely in North Korea, called NoKo Jeans.
The founders, Jakob Ohlsson, Jacob Aastroem and Tor Rauden Kaellstigen said their project stemmed from a desire to make contact with the isolated communist state. While the company was at an advantage, as Sweden holds one of the only Seven embassies in North Korea, it took nearly two years to negotiate the now 1,100 limited edition line. After many trials and tribulations, including being turned down by North Korea’s largest textile maker, the jeans, the cut, the make and trim – is all done in North Korea.
The jeans are being sold for around $220 but not only will the hefty price tag be keeping North Koreans from buying them, but also because jeans are banned in the country. Jeans are seen as a symbol of imperialism, especially United States, a particularly taboo subject. Therefore, they will be offered in black, rather than the traditional blue of denim.
Article and Image from Independent.co.uk
The Denim Junkie website has been redone and they have implemented something new that might appeal to you! A custom, hand-painted denim gallery! Click here to go to the website. When you are there, you click on ‘Custom Shop’ to view and get the specifics. These are all one-of-a-kind, hand-painted denim that are now available for purchase. These designs are only available from the online site at the moment. You can choose from one of the already-existing designs OR you can customize your own. The prices of these jeans will vary depending on the design and will range from $400-$2,000. When a design is gone, it’s gone – it will not be remade or replicated.
YMI Jeans seems to be an interesting denim brand. On their facebook they have a lot of fans and they do fun promos and discounts such as a free jean giveaway every single Wednesday. On their blog they talk about everything fashion and tie in their jeans with all topics. They recently had an exclusive Q & A with Pete Wentz for his clothing line Clandestine Industries.
YMI Jeans has a new denim legging called ‘Extreme by YMI’. It’s very innovative because the fabric and wash is exclusive to YMI. The whole concept of the jean is pretty cool and they state the fit is amazing. You can see the promo video for the leggings below. YMI is doing a whole collection of their denim leggings. Christian Serratos is already a fan of the brand as you can see in the gallery below along with their styles.
Here is some background information on the brand:
Founded in 2000 by fashion entrepreneurs, David Vered, Michael Godigian and Moshe Zaga, YMI rapidly established itself as a leading junior/young contemporary denim house. Today, YMI has evolved into a nationally recognized lifestyle brand producing
the best in junior/young contemporary denim, fashion bottoms and outerwear. The company has continued its brand expansion with licensed products such as fashion tops, dresses and activewear. Numerous other product categories will be added over the next two years. YMI is passionate about every product produced and consumers and retailers alike appreciate the brand because of its commitment to exceptional styling, fit, quality and innovation.
Known for its high price/value relationship, YMI offers an exceptional value for its customers. With its “I Can” corporate culture, the company consistently delivers merchandise that fulfills the fundamental promise of the brand; great product at a great
price. YMI appeals to girls and young women who are youthful, confident, vibrant and fashionable and express themselves through what they wear. With this in mind, the YMI design team creates products that flatter virtually everybody.
They travel to the fashion capitals of the world to ensure that YMI continues to offer the finest fabrics, materials, finishes and style. Inspired by the trends seen on the fashion runways in Paris and Milan to the smallest shops in London, YMI creates some of the most unique junior/young contemporary clothing available.
As you know Prima Jeans recently launched their online store. They have some perfect fitting skinny jeans in loads of hot new washes. You can see some of the styles by clicking here and some other styles and brand new washes in the gallery below. Don’t forget they are also offering you a 15% off discount on your purchases until January 31st! Use the code PRIMADENIMBLOG15 at the checkout. What are you waiting for, don’t miss out! They have some amazing styles. Click here to start shopping Prima Jeans.