Second Clothing’s new Yoga Jeans Campaign looks really hot! The denim campaign celebrates real women. Yoga jeans have a unique fit that flatters a woman’s curves like no other denim in the market… so much so that women of all ages and sizes are singing the praises of these ‘miracle jeans’ and passing the happy news onto friends says the creative director.
While most denim brands feature unrealistic portrayals of women, Second’s new approach with the Feel Good, Real Good campaign not only celebrates the diversity of women’s shapes and sizes, but does so with a touch of humour. Yoga Jeans give women what they really deserve: to feel good, real good.
What we wanted to do with the campaign is to update the brand and work to refresh the approach of an industry that has not yet responded to a post-Dove world where seeing images of themselves in media and advertising drives real women to connect with each other and with brands.
What do you think of their concept? I think it’s a really good idea. You can view their new, racy and hot advert below.
Women’s wear brand, Vince, is launching their denim line, exclusively at Saks Fifth Avenue. The collection features a variety of looks: trendy pieces like denim leggings and Chambray shirts, as well as more modern classics like skinny jeans and denim jackets.
Visit Saksfifthavenue.com to get the first look!
Good news for those expecting! A Pea in the Pod is releasing their Spring/Summer 2010 collection of denim and other great spring clothes.
One of the highlights of the collection is the denim leggings, which can easily be paired with many of the looks from the collection. The line is crafted with the highest standards using fabrics from the world’s finest mills, A Pea in the Pod Collection delivers high-quality and high-fashion specially fit to the pregnant silhouette.
A Pea in the Pod is a favorite among Hollywood’s celebrity moms-to-be, they have dressed clients such as Heidi Klum, Nicole Richie, Rebecca Romijn, Angie Harmon, Naomi Watts, Cate Blanchett, Salma Hayek.
Article from PRnewswire.com
What do you think of Nadel & Pen’s new styles? Do you like what they stand for? I do believe in everything they stand for, denim is very important.