It’s really nice when companies and people use their image and brands for good cause. I think what Big Star jeans did at the Las Vegas Trade show is wonderful! You can read below the press release on what happened at the show.
The Big Star Brand brings vintage to the forefront this season with the launch of ‘Big Star Vintage,’ a collection comprised of jeans with modern silhouettes and masterful, handcrafted washes that replicate true, vintage jeans. The collection was showcased at the February Project Show in Las Vegas and was a huge hit due to its premium quality and realistic price point.
While selling jeans was the focus of the show, the Big Star team also had another goal: Helping Haiti. The interior and exterior walls of the Big Star booth were decorated with real dollar bills (with a few hundreds mixed in!) and a contribution container was set up in front of the booth. Over the course of the 3 day show, owner Yul Ku and his Big Star team would peel dollars off of the booth and deposit them in the containers, hoping to encourage customers to donate as well. All too often, these tragic disasters are forgotten about a few weeks after the destruction, and people are left to struggle alone with the catastrophic repercussions. Big Star wants to keep this tragedy fresh in people’s thoughts, and continue to support those who have lost their homes, family members and way of life. The money collected totaled approximately $13,500 and will be donated to the American Red Cross’s disaster relief fund for Haiti.
Are you ready to jump into some new denim for Spring? Shopbop is one of my favourite online stores for denim! It has such a wide selection of brands and new styles. I have put together a little post on some of the new styles for Spring that have just come in. Current/Elliott have started using nail heads for their designs, Rock & Republic have put coloured fabric under their rips which I love! I have always liked colour showing through. Distressing is still very big and so are the boyfriend shorts! Just click on the links under each image to purchase them. Have fun Spring Denim shopping! Who doesn’t love getting new clothes?!
After the successful launch of the Gap 1969 denim concept store, the Gap did it again! This time they invited celebrities to come shop and try out the brand’s latest looks at the West Hollywood Store. Sarah Michelle Geller, Kate Beckinsale, and Eva Longoria all showed up to shop and try on Gap’s new looks!
Getting more relaxed and tougher with each collection, Michael Bastian showed looks that consisted of torn and tie-dyed denim along with corduroy and trousers in greens, khakis and purples. Though with the rougher looks, the Bastian aesthetic was still visible as the models walked down with the perfectly tailored jeans and blazers. Check out some of the looks below.