Amethyst Jeans has recently announced that they will be having “The Jean Machine Tour.” This won’t be the first time Amethyst Jeans has been on the “Jean Machine Tour,” the company has traveled alongside the Vans Warped Tour in the past as well as many other summer concerts. For this upcoming summer they will be bringing their 25 foot pink bus to 26 date of the Warped Tour dates. They will start off their tour on July 1st in San Antonio, Texas and end August 1st in Minneapolis, Minnesota. They will be giving away 18,000 pairs of their denim during the 2010 Vans Warped Tour this summer as part of their Back-to-School campaign. Each day, Amethyst will give lucky Facebook followers and tour attendees a pair of jeans and an exclusive Warp Tour t-shirt. At the pink bus you will be able to get your photos taken with the performing bands as well as get their autographs. To find out where you can spot the 25 foot pink bus, you can follow them on Twitter as well as Facebook.
Camilla Belle heads to meet up with friends for lunch, in an adorable Chambray Dress from Gap. Camilla is always one for trends but manages to pull them off without looking too over the top. This dress is perfect, the drop waist silhouette is trendy but classic enough, so you’ll be able to wear it for more than one season, plus it’s currently on sale! Click here to buy it.
Online designer goods retailer, Net-A-Porter is growing. The site is launching a denim only boutique which will carry popular brands such as J Brand, Superfine and Victoria Beckham denim. Not only will the boutique feature jeans but also accessories, shoes and more. There will also be fit experts on hand, should you have any questions, they are dubbed the “Jean Team”.
The boutique launches this Wednesday, April 28th at Net-a-Porter.com
As part of the Theory’s Fashion Insider program, celebrities choose 3 looks from the current collection and 10% of the proceeds from the sale of the look go to the cause of the celebs choice. Rashida Jones modeled one of her three looks, which included these adorable light wash denim shorts and checked button-up. Her charities of choice are Peacefirst and Children Mending Hearts, so 10% of every purchase goes directly to them. You can purchase the entire look as well as the other two here. Has anyone tried Theory denim? I love their clothes otherwise but haven’t tried the jeans yet!