Lara Stone has been announced as the face of the Calvin Klein Jean’s Fall 2014 campaign. The campaign is a throwback to the iconic “In My Calvins” campaign made popular by Brooke Shields, but has gotten a modern update with the inclusion of the hashtag #mycalvins. The ads also feature male model, Matt Terry, who poses along side Lara and will appear starting in September. What do you think of the throwback campaign? Will you participate in the #mycalvins idea?
Images from Fashionista.com
Here is out weekly round up which goes live each Sunday to show you what you might have missed on DenimBlog and what’s been hot this week! This includes the most popular celeb outfit, decided by you in our poll on Friday (link), the most popular celeb outfit based on social media interaction and comments, the popular brand of the week, some links to our best look books and new style posts as well as some mentions of who wore what this week! Hope you enjoy our weekly round up!
Winning celebrity outfit this week:
The celebrity winning the poll this week for the best outfit is Heidi Klum who wore Seafarer Calypso Flares.
Alexa Chung has teamed up with AG Adriano Goldschmied to release a collection of denim that Chung describes as “inherently the missing pieces of dream denim wardrobe.” She also explained that the 20 piece collection will feature pieces that are “Predominantly inspired by a late Sixties, early Seventies aesthetic.” The Alexa Chung for AG collection will be in stores in January, with 20 pieces including overalls, miniskirts, dresses, and jeans. You can take a peek of Alexa’s mood board for the collection below. Are you excited for this collaboration?
Article and images from Luckmagazine.com and instagram.
The Replay Laserblast L.I.F.E. capsule collection combines the innovative and eco-friendly Laserblast technology, which dramatically reduces water consumption, and the use of coloured mineral pigments of natural origin. The result? One of the most sustainable denim ranges. You may remember a couple of posts on the Laserblast technology from a while back, demonstrating how the wash is created by lasers etching it into the denim, rather than washing.
To bring to life the eco-credentials of this distinctive range, Replay has cast models with a world-leading ethical stance – the real-life activists transforming the way we live today. These Eco-Warriors (as they are called) for L.I.F.E. all share an irrepressible passion and spirit; they truly embody the attitude of this singular collection and Replay’s rebellious spirit. Norwegian-born model and actress Aleksandra Orbeck-Nilssen has her own wildlife conservation trust, Nanofasa, and is a leading spokesperson for African environmental issues around the world. The other protagonist at the heart of this campaign is Enok Groven, the Norwegian founder of Fashion Against Climate Change. This is a well-respected newsgroup and blog focusing on environmental issues with a bearing on the fashion industry.
This bold campaign, which features graphic depictions of clashes between activist rebels and heavily armoured authority figures, launched on June 11th on the Replay website and across social media. It comprises a dramatic two-minute film, championing the Eco-Warriors’ determination to fight for the environment with authentic campaign images. You can see this above.
Replay Laserblast L.I.F.E. consists in a dyeing process with natural pigments of mineral origin. The pulverized rock imbues the fabric with a distinctive faux vintage appeal thanks to a fine variegation of hues. The definition of these great new jeans also entails the use of low environmental impact laser technology for the whiskering plus an intense stone wash for more of a lived-in look. Every item is then put through a low temperature water wash with mineral pigments in gray and brown/ochre tones and eventually set to dry on specially developed manikins to attain a chunky texture.
The two styles for men, the slimfit Anbass and the regular fit Waitom, present a selection of options as to fabric, treatment, wash. Meanwhile, for women both the skinny Luz and the boy fit Pilar jeans come in three different types of wash. You can buy them online at their website by clicking here.