Zac Efron has been named the new face of Brazilian denim brand John John. Earlier this year, Zac traveled to Brazil to visit the brand’s headquarters and now stars in the upcoming ad campaign. The campaign, shot in LA by Jacques Dequeker, features Zac modeling a variety of different denim looks. I think the brand’s rugged aesthetic fits Zac’s style really well! What do you think of Zac as the face of John John?
With the London 2012 games underway, show off your winning style with DL1961 Premium Denim’s perfect fitting selection of metallic and patriotic hues. You can be the envy of everyone on and off the podium with DL1961’s twist on the classic gold, silver and bronze medals, just in time for the Olympics. No matter how you style them, the Emma Legging in Fool’s Gold (gold), Moonstone (silver) or Rose Gold (bronze) is sure to earn you stylishly high marks, even with the toughest judge!
Show your team spirit with red, white and blue denim and cheer on the athletes in style with DL1961’s Emma Legging in Tabasco (red), Milk (white) or Sheriff (blue).
DL1961 is a DenimBlog supporter/sponsor.
Paige Denim is thrilled to announce its partnership with TSG Consumer Products. TSG is a leading private equity investor in high-growth consumer brands.
Paige Denim, founded eight years ago by the lovely Paige Adams-Geller, Michael Geller, and Michael Henschel, has become a power house in the premium denim industry, and is looking forward to the potential growth opportunities through this partnership. The team is especially excited about expanding their international business while moving in to new product categories throughout the men’s and women’s markets.
So what do you think of the new partnership? I’m excited to see what happens to the brand! Especially from an international point of view!
Denim & Supply Ralph Lauren has announced their newest collaboration with Grammy wining DJ Avicii. The DJ will be starring in the brand’s upcoming fall 2012 ad campaign and has even collaborated with the brand to create a video for the remix of his song, Silhouettes.
Avicii explained why the collaboration was a natural fit, saying, “I express myself through my music and what I wear. Most days you can find me in jeans and a flannel shirt, so to me, Denim & Supply Ralph Lauren fits my lifestyle and aesthetic. It’s been a great
collaboration and I’m honored to be a partner with them.”
The upcoming fall collection features inspiration from the edgy and youthful combinations seen at outdoor music festivals as well as a southwestern influence. Pieces include flannels and chambray as well as a rock ‘n’ roll style fringed leather jacket. Check out the clip from the remix of Silhouettes below: