H&M recently announced that they will be launching a new denim collection made from recycled textiles, donated through their Garment Collecting Initiative.
Starting in February, the brand will launch 5 classic pieces which will be made of 20% recycled cotton. The imitative is part of H&M’s overall effort to reduce the environmental impact of the fashion industry. The proceeds of the sales will go to the H&M Conscious Foundation, which will help fund research and innovations to decrease environmental impact of textile production.
Images from nitrolicious.com
In conjunction with the celebration of Bluer Denim’s six-month anniversary since the completion of a highly successful Kickstarter campaign, the brand has just announced the official launch of its free Home Try-On service – the first of its kind in the denim industry.
Going live a couple of weeks ago, Home Try-On enables Bluer customers to choose up to three pairs of jeans in any wash, size, or style, and have them delivered to their home to try for free. Customers are granted seven days from product receipt to make a purchase decision, and payment is only required for the product they choose to keep. Once the customer decides which product they choose to return, they simply send the unwanted product back to Bluer in the prepaid shipping box. No money is charged to the customer’s card unless a purchase is made or if the customer fails to return the product following a 21-day grace period. Shipping costs, both to the customer and back to Bluer, are completely free.
Bluer Home Try-On is available for all women’s and men’s denim jeans and jackets. The company believes that many men are averse to shopping for jeans. Men often say they are uncomfortable trying on jeans in a store environment, or trying to make a decision without their significant other. Women surveyed by the company’s research indicate that they would love the benefit of trying on the jeans in the comfort of their home, with their own shoes, tops and accessories so as to make sure the jeans fit perfectly and compliment their existing wardrobe. Bluer’s Home Try-One experience aims to eliminate the hassle and risk of buying jeans, and changes the process of jean shopping from an often-stressful endeavor to a stress-free and potentially entertaining experience.
“Home Try-On, or HTO as we call it, is a revolutionary step forward for the denim consumer; many shoppers are put off by a crowded store environment and the stress and pressure to make an immediate decision. Shoppers like to have a trusted second opinion from a friend, husband, wife or partner who will validate their choice- now with Bluer’s HTO service, shoppers can and will take their time, feel 100% confident that they have made the right decision with their purchase and only be charged for the products they choose to keep”. Jeffrey Todd Shafer, Bluer Denim’s Founder.
For those of you not too familiar with the brand as it’s new, Bluer Denim launched in June of last year on crowdfunding website, Kickstarter. Bluer has already established itself as a true premium, direct-to-consumer denim brand, that’s 100% transparently sourced and made in the United States using environmentally conscious production practices. Bluer also has a Buy-One, Give-One philanthropic initiative in which customers are encouraged to donate a pair of their used jeans for a credit towards their next purchase. Customer-sourced jeans are subsequently sanitized and re-purposed to people in need. The addition of the Home-Try On service cements Bluer as one of the most innovative, consumers-focused and ethically minded consumer brands in the world. Will you be trying their brand? You can see some great shots of the jeans in the gallery below.
Mavi’s Spring/Summer collection is light and bright and perfect for warmer weather. The washes in this collection are on the lighter side, light and acid washed blues, as well as a couple of deeper indigo washes.
While the traditional skinny and boot cuts are available, the collection added some trendier silhouettes including denim vests, overalls, and a slim boyfriend style. Check out the look book below.
There is another brand to put on your denim radar, People vs West. Their designer Shai Sudri took inspiration from the jeans of the 19th century and bespoke suits. Along with this idea, Sudry wanted to create a label that was not only fashionable with longevity, but also reasonably priced and affordable.
Like bespoke pants made by a tailor, People vs West Jeans offers subtle details. There’s a dotted indigo fabric in the lining of the back pockets and brown canvas taping at the pants’ fly, and some pants have a unique “accordion-fold,” double-pleated back pocket. The goal of Sudri’s idea was to make premium denim at a medium price point. The jeans are manufactured in America and come in four fits: slim, straight, extra slim and relaxed straight. You can check out more on their website here.