Matercraft Union is a brand that was recently brought to my attention. The brand has taken focus on what denim truly is and created pieces that hold the heritage of the textile, while still being innovative with a modern approach. You can read all about the brand’s details, fabrics and their innovation below, then head over to MATCHES to get a pair for yourself and check out their site here.
“Unique stretch Denim is developed for increased comfort, the first Japanese denim collection to utilise stretch denim into its handcrafted jeans due to the brand’s slimmer, more contemporary fit.
MCU paper Denim is constructed of exclusive fabric, using traditionally milled Japanese paper within the weave of the denim. This aides comfort, breathability & 3D shape retention plus a shorter wear-in time than standard jeans.
The MCU branding reflects the overall unique modernist approach: Italian bonded seam-seal tape replaces the traditional leather patch and matte black enamelling over copper metalware.
MCU use only rope-dyed yarn in its exclusive Okayama selvedge fabrics giving denim the natural highs and lows in colour after long-term wear. Roping is used through the belt loops and back pockets, a method traditionally developed for strength, but also aiding a contrasted, authentic-looking finish.
In construction, MCU finishes its jean with felled seam, a premium heritage technique providing added strength and comfort for the wearer.”
Mavi relaunched their new and improved e-commerce site on July 21st. Customers will be able to browse the site and view and shop the brand’s entire men’s and women’s collections.
To celebrate the re-launch, Mavi is giving away 50 free pairs of jeans (5 per day) to randomly selected winners who make a purchase on the site. Mavi is also offering 25% off and free shipping and returns to DenimBlog readers with code: DB25 (valid until 7/31). Happy Shopping! Click here to shop the new site.
Lara Stone has been announced as the face of the Calvin Klein Jean’s Fall 2014 campaign. The campaign is a throwback to the iconic “In My Calvins” campaign made popular by Brooke Shields, but has gotten a modern update with the inclusion of the hashtag #mycalvins. The ads also feature male model, Matt Terry, who poses along side Lara and will appear starting in September. What do you think of the throwback campaign? Will you participate in the #mycalvins idea?
Images from Fashionista.com
Here is out weekly round up which goes live each Sunday to show you what you might have missed on DenimBlog and what’s been hot this week! This includes the most popular celeb outfit, decided by you in our poll on Friday (link), the most popular celeb outfit based on social media interaction and comments, the popular brand of the week, some links to our best look books and new style posts as well as some mentions of who wore what this week! Hope you enjoy our weekly round up!
Winning celebrity outfit this week:
The celebrity winning the poll this week for the best outfit is Heidi Klum who wore Seafarer Calypso Flares.