Diesel has ignited yet another firestorm by appointing Nicola Formichetti to be the commander-in-chief of Diesel’s team. Starting with the Fall/Winter 2013 collection ‘the multifaceted, volatile, OTT stylist, designer and social media star’ will become the new artistic director of the brand. For those of you not familiar with Nicola’s work, you may know him better as Lady Gaga’s stylist!
“I finally met somebody as crazy as I am,” said Renzo Rosso, founder of Diesel. “Nicola shares my vision and I find it incredibly inspiring to work with him: two creative planets are colliding to generate fresh, mad, insane ideas. With his help, I want to break more rules and bring the real Diesel to a new generation.”
“When Renzo asked me,” said Nicola Formichetti, the edgy young visionary, “I remembered that Diesel and I are all about the same things. No rules! It’s about being empowered, It’s about being free. It’s a positive revolution. We’re going to REBOOT! Hit refresh. That’s our first project: we’re ripping apart everything to re-build something bigger. I want to get the creative young people around the world to be part of the process.”
Nicola will also oversee all creative activities of the Diesel main line, including the areas of product, communications and interior design. He will bring his own interpretation to the Diesel way of living – unpredictable, original, fun – coordinating the existing Diesel Creative Team and his new fresh recruits from different fields.
Nicola started his new role with the DIESELREBOOT project on the 4th April and he plans to mobilize an emerging global creative community to collaborate with him. The project will live in the all-access zone of Tumblr, which is live now. You can see the progress and more by checking out the Diesel Tumblr here. I’m actually really interested in seeing how this will turn out. A lot of people are wondering how far he can go, like with Lady Gaga’s meat outfit, but I hope it doesn’t reach that extent. What are your thoughts?
For their latest collaboration, Current/Elliott has teamed up with Mary Katrantzou for a new and inventive 9 piece collection. The collection features dresses, jeans, and shorts, with Katrantzou’s bold prints.
The inspiration behind the prints were the stamps and visas found in a passport, which makes for some graphic and colorful pieces. Price point starts at around $300 and pieces are available for purchase online at MyWardrobe.com and in stores. Check out the entire collection below. What do you think?
Wrangler’s new and innovative Denim Spa jeans have just had a restock on ASOS after selling out in under a week upon their release.
To mark the restock, Wrangler have released a new video featuring the face of the campaign, Lizzie Jagger. It’s a really cool video which you can watch above and if you aren’t familiar with the Denim Spa collection, you can read more about the jeans in a post I wrote previously explaining all about the concept.
I’ve been noticing a lot of denim brands branching into Japanese denim. This particular area has been growing in popularity over the past couple of years even though a good few luxury brands have been using Japanese denim for years. Now that Japanese denim has been becoming more widespread, I decided to take a look and see what the fuss is about so my plan is to take 3 jeans from 3 different brands, operating at 3 different price ranges and compare and contrast the three to see if we can get to the root of this latest fascination with Japanese selvedge denim.