Divercity Denim is a newer brand to us here at DenimBlog, even though it has been going for 2 years and selling really well in stores. The brand is extremely passionate about their local manufacturing and the founder was a production manager for a denim company before starting this label. The Divercity Denim factory is in Brunswick and the laundry is in Coburg (Melbourne), currently they are helping to keep about 35 skilled denim workers employed.
Putting all of this aside though, they are truly passionate about and in love with denim. They use Premium Japanese Denim and their wash techniques give them the ability to create fantastic looks, using heavy stone washing/hand brushing/enzyme washing/hand grinding and so on. They currently only design jeans for the guys, but they will be moving into women’s by the end of the year! Divercity’s main focus is to have a sleek looking jean that can be worn to the office and then straight out to a bar for a great night. You will be able to enjoy bringing out the natural characteristics of your denim with every wear! You can check out their look book in the gallery below. What do you think?
3.1 Phillip Lim is streamlining denim with their new indigo capsule collection. The collection features a variety of different cuts and styles cut in dark indigo washes.
Lim explained, “Everyone can relate to denim, but I wanted to refashion it for our lifestyle. I wanted the cut, finish and details to be considered and, most importantly, appropriate.” This is reflected through the collection’s cropped shirts, shorts, jackets, and pants, all with a minimalist design. The collection is available for preview on the 3.1 Phillip Lim site, but will be available for purchase starting May 15th.
Quote from Fashiontimes.com
FDJ French Dressing recently announced the launch of Love Premium Denim. The luxury fashion brand is bringing the freedom and flexibility of new jean technology to their customers! Based in Montreal, the jeans are designed to fit women’s unique bodies using a new technology that isn’t yet available. Check out the information below!
“Love Premium Denim is already a game-changer in fashion – it’s a one-of-a-kind type of denim that transforms itself to fit a woman’s body, and we’re confident it will change the way women look at denim and at themselves,” said Noah Stern, FDJ French Dressing CEO. “Now, women across the globe will have the opportunity to abandon the all-too-familiar chaos caused by ill-fitting jeans and find comfort, flexibility and their inner sexiness in FDJ French Dressing’s exclusive Love Premium Denim.”
Love Premium Denim is designed by women for women, with unique 35 percent Lycra technology that instantly slims and flatters a woman’s figure. The goal of this high-fashion denim is to give women a jean option that truly fits them, making them free to move, free to live and free to embrace life. The brand aims to deliver love at first fit, offering the jeans in four styles to fit any silhouette – Suzanne (regular raise, straight leg, sits at natural waist, available in petites), Olivia (mid-rise with slim leg, sits just below the navel, available in petites), Kylie (lower rise with slim leg, sits lower below the navel) and a jegging (mid-rise wide waistband, slimmest leg).
Each fit is meant to flatten the tummy and lift the behind, making women feel as if each sidewalk is their own personal catwalk. FDJ French Dressing is dedicated to empowering women, and was one of the first fashion companies in North America to take on the breast cancer challenge. Each Love Premium Denim fit is named in tribute to a specific breast cancer survivor, and a portion of every jean sold is donated to breast cancer organizations. In addition to online, FDJ French Dressing styles are also available at more than 300 independent boutiques and retailers throughout North America.
This spring, 7 For All Mankind has gone to the west and shared the experience of California with you – from the bright blue sky to the endless ocean blue. Clad in 7 For All Mankind’s premium blue denim, six digital visionaries “Dream in Blue” as they embarked on a road trip across the golden state to share what California dreaming means to them. Plus, they have inspired fans to showcase their own dreams for a chance to make them a reality.