A new premium denim brand, Bluer Denim, has just launched. The brains behind the brand is Agave denim designer Jeff Schafer. While the denim market is crowded, Bluer has found a couple of unique ways to stand out. Initially, the brand’s launch was funded by a Kickstarter campaign.
The idea behind the brand is to create a transparently sourced denim brand that was affordable and made in America. The jeans are designed in Oregon, the denim is made in both Georgia and North Carolina, while the hardware and rivets are produced in Kentucky. The jeans are then washed, sewn and assembled in Los Angeles.
Besides being made in the US, Bluer Denim also focuses on sustainability, with their buy one get one program. For each pair of jeans that a customer buys, the brand will buy back a pair of the customer’s used jeans for $5 and then donate them to someone in need.
The brand also offers a try it on at home program, which allows you to try on pairs of jeans at home, for free, and then ship back the unwanted pairs within 14 days.
The brand offers both men’s and women’s styles. Women’s styles include skinny, matchstick, boyfriend and bootcut styles in a variety of light and dark washes, and come in regular and long lengths, as well as denim jackets and shirts. Men’s styles include slim and straight legs, jackets and tees. Prices start at $98.00 and are available on Bluerdenim.com.
NYLON and DKNY have recruited Ashley Benson for part of their New York Minute series. In the video, Ashley is seen dancing and modeling DKNY Jeans in various locations around New York. I wonder if this is a teaser for any future involvement for Ashley with DKNY? I think she could be a fun, edgy choice for the brand’s denim line. What do you think of the video?
A brand that has quickly become a favorite of mine along with many other men, Jardine, has re-launched their site with the new fall collection. You may have remembered my post on the line a few months back. For fall 2013, the collection didn’t stray away from the classic man. They are staples that every man should have.
The new site allows you to shop everything from their staple knits, outerwear and jackets from the new collection, as well as looking through the new lookbook and the Mood section for you to see designer, Nathan Bogle’s, inspiration. You can check out the new site here. Also, stay tuned for when the denim launches. There are some great details.
Victoria Beckham has released her Autumn/Winter 2013 look book and it includes a lot of different denim pieces. A few months back, we saw Victoria in a pair of flared jeans from the collection. The Farrah flares seem to be one of the main staples of the collection this season and they come in denim, velvet and corduroy.
The collection also features slim boyfriend cut jeans, dark wash skinny styles and chambray t shirts. The collection is currently available for purchase on the brand’s website Victoriabeckham.com. Check out the teaser video by clicking here and view some of the looks from the collection below in the gallery.