Denim Brands

There is a new premium denim brand on the market from creative director, Jimmy Taverniti. The brand is called D-ID and is based out of New York. D-ID 
seeks 
to 
rediscover
 the
 true 
identity 
of 
denim
 through 
the
 launch
 of 
its 
Fall
/
Winter 
2013 
collection. The name is an an
acronym 
for 
Denim
 Identity and D‐ID 
stands 
out 
among
 the
 current
 trend driven 
market, 
proving
 that 
authentic 
denim 
remains 
the 
fashion‐forward
 favorite.
 I have included information from the press release below as well as a gallery full of look book images for you to see. What do you think of D-ID?

Creative
 Director 
Jimmy 
Taverniti
 draws
 D‐ID’s
 roots
 from
 three 
cities — New
York,
 Los
 Angeles 
and
 Paris. 
Melding 
East
 Coast
edge,
 West 
Coast 
ease,
 and
 Parisian
 refinement,
 D‐ID 
offers 
a
 subtle 
and
 sophisticated 
approach
 to 
premium 
denim, 
evolving 
trends
 by 
applying
 innovative
 techniques 
to
 classic
 silhouettes.


While
 the 
fits
 are 
basic,
 the
 details
 are
 anything
 but.
 The
 standout 
element 
is
 a 
diamond‐stitched,
 or 
“diamant,”
 quilting
 technique, 
providing 
untreated 
blue
 denim 
with
 tactful 
texture, 
and 
giving
 coated
 black
 jeans
 the
 illusion
 of
 quilted 
leather. 
High quality
 Japanese 
and
 Italian
 denim
 are 
seen
 in
 cream,
 traditional 
blue,
 and
 over
dyed 
black,
 with
 subtle
 distressing 
found
 on 
select
 styles.
 Garment 
dyes
 and 
flocking
 are 
used,
 as 
are 
transparent
 coatings,
 adding 
a 
slight 
sheen 
when
 applied
 over
 subtle 
prints
 and
 double 
dyed
 styles.


The 
collection 
focuses 
on
 five 
main 
cuts 
for 
women:
 Basic
skinny
, Cropped
 skinny
, Moto
 skinny
, Ankle 
zip
 and Hidden 
ankle 
zip.
 These, 
plus 
a 
boyfriend‐style
 jean, 
are 
offered 
in 
32” 
regular, 
29”
ankle, 
and
27” 
cropped 
inseams,
 all 
in
 a
 size 
run 
of 
24
–
32. 
Rounding 
out 
the 
selection
 are 
traditional 
jean 
and 
biker‐style 
jackets,
 featuring
 the
 same
 “diamant” 
quilting 
and 
flocking 
techniques 
as 
the 
jeans, 
creating
 a
 “total
 denim”
 look 
when 
paired 
together.



Made
in 
the 
USA, 
the 
Fall
/
Winter 
2013 
collection 
will 
be 
sold 
at Bloomingdale’s 
and Neiman Marcus, 
in
 addition 
to 
select 
specialty
 boutiques.
 Prices
 range 
from 
$138 
for 
a
 basic 
jean 
to 
$228 
for 
more 
advanced 
styles, 
maintaining 
the 
collection’s 
accessibility 
within
 the
 premium 
market.