Denim Brands

Meltin’ Pot – Style Me Up

02.07.2012 Posted in Denim Brands by Jennifer

Meltin’ Pot announced a new international styling project, Style Me Up a little while ago. The project focuses on collaborations with style bloggers and stylists, each who will shoot looks which will be featured on the Meltin’ pot blog and E Store. The project kicked off in January with Dan Bailey and Kazuaki Joe K. February will feature Dazed & Confused mag’s menswear Fashion Editor and Stylist Robbie Spencer. Preview Dan and Kazuaki Joe K’s images below. You can follow the project online at Meltinpot.com.

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Brand: Meltin Pot

Gisele Bundchen for Versace Jeans

02.06.2012 Posted in Denim Brands by Jennifer

Recently named the new face of Versace, Gisele Bundchen appears in the brand’s upcoming Spring 2012 denim ads. She appears topless in the ads, wearing nothing but a pair of Versace jeans and a denim jacket, as she poses on a beach. The ads were shot in California by famed photographers, Mert Alas and Marcus Piggott. What do you think of Gisele’s new ads? Do you think they fit the brands image?

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Celebrity: Gisele Bündchen Brand: Versace

Guess Spring/Summer 2012 Ad Campaign

02.04.2012 Posted in Denim Brands by Lorna, Editor

Longtime Guess campaign photographer Ellen Von Unwerth, and models Amber Heard and Silvu Tulu, set sail on a new adventure to introduce the Spring/Summer 2012 advertising campaign. The campaign follows a woman and a sailor who fall in love during a night lost at sea. Beautiful black and white shots, a signature style of both Guess and Ellen Von Unwerth, capture the duo both on land and on shore as they embark on a new romance that epitomizes Hollywood’s golden age.

Through Paul Marciano, Chief Executive Officer and Creative Director for Guess?, Inc., and Ellen’s joint vision, the audience travels to an ocean-side vacation spot that will transport the viewer from the cold winter months to the warm spring weather that will soon be approaching. Wide angle and close up shots let the viewer experience romantic tale as it unfolds.

“I am thrilled to once again be collaborating with Ellen Von Unwerth and campaign models Amber Heard and Silvu Tulu,” says Paul Marciano, “Amber and Silvu embody my timeless vision for GUESS and Ellen is the magic ingredient that pulls everything together.”

1960’s inspired hi-waist shorts and classic white button downs mixed with the latest swimwear collection dominate the women’s images, while men’s shorts, classic polos and plaid button downs complete the men’s looks. What do you think of the new campaign?

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Brand: guess

Earnest Sewn x T-Tech by Tumi

01.30.2012 Posted in Denim Brands by Jennifer

Denim maker Earnest Sewn has teamed up with T-Tech by Tumi to create both a sleek and functional travel bag. The bag, which launches in April 2012, is made from selvedge denim and waxed cotton, it has organized interior pockets and Tumi’s Tracer, which allows it to be tracked if lost. With everyday wear, the waxed cotton will yield unique markings, allowing the customer to customize their bag.

“By using waxed cotton, the launch of the new T-Tech by Tumi line shows a similar aesthetic to Earnest Sewn. We worked with them to draw in some Earnest detailing by using our unique Japanese selvage and signature thread detailing. The company has always been about beauty in the details and this collaboration bag embodies what Earnest Sewn is all about.” explained Benjamin Talley Smith, creative director of Earnest Sewn.

The bags will be available for purchase at select Earnest Sewn stores, this spring, for $125. Starting February 7th, T-Tech by Tumi will launch a 6 month pop up shop inside Earnest Sewn’s Meatpacking store, where the bag and other T-Tech by Tumi products will be sold.

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Brand: Earnest Sewn

Kellen Lutz and Kate Upton behind the scenes for Dylan George

01.27.2012 Posted in Denim Brands by Jennifer

After the success of their initial campaigns with Dylan George, Kellen Lutz and Kate Upton have signed on to star in the Dylan George + Abbot Main Fall 2012 campaign. The shoot, which took place in Venice Beach, also featured some of the pieces that Kellen teamed up to help design. Take a peek at some of the behind the scenes shots of the campaign.

Photos: Albert Michael/StarTraksPhoto.com

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Celebrity: Kate Upton, Kellen Lutz Brand: Dylan George

Karl Karl Lagerfeld x Net-A-Porter Collection Now Available

01.27.2012 Posted in Denim Brands by Jonathan

The new Karl Karl Lagerfeld collection for Net-A-Porter is pretty insane. There is not a piece that I do not like. He has everything from collars to clutches to jeans to leather and even faux leather.

Those houndstooth jeans are one of my favorites. I have been wanting a pair of houndstooth print jeans ever since I saw the pair of Topshop ones. The jeans above are just great. Another favorite of mine is the Batya shirt. Both the silver and simple white with the black cuff, I’m sure it will be a favorite among many women.

The vests are also some cool pieces that I quite like. Surprisingly, the pink denim is my favorite vest in this collection. The leather pants are driving me insane right now. I cannot believe that they are not real leather. They quality of the material is just amazing. You rarely see a faux leather that looks that luxe. You can see many of the pieces below. Click here to see more and purchase the pieces at Net-A-Porter.