Levi’s launched their RED NY pop up shop on February 3rd and it will be open for a month. The pop-up will be the only retailer of Levi’s new RED collection in the US. The concept behind the RED collection is to reinvent and create new aesthetics for the classic jean, each collection focusing on a theme. The collection is the first from the brand since 2007.
This season’s styles are deeply rooted in Levi’s history, particularly styles from the 1870s and 1880s. During this time, fits were looser and rounded, features that were meant to protect the body and be worn in a variety of climates. Wool and blanket linings were commonly found in jeans during this time, also a feature meant for functionality. The latest Red collection has drawn inspiration from both of these elements and incorporated them into the line.
The pop up shop is currently located in the Meatpacking District near the Levi’s store at 58-60 9th Ave. The collection will launch abroad and be sold in England, Europe, and Japan.
Have you ever wondered just how a pair of premium denim jeans are made? Mavi show you how! They have put together a video showing the process they go through as a denim brand in order to create their jeans.
In the video you can see everything from the template cutting, stitching, embroidery and applying the hardware to washing, stone blasting, distressing, adding whiskers and creases and fit testing. They call it their ‘Denim Kitchen’ and I think it’s a great exclusive look inside the world of denim! Check out the video above! I definitely enjoyed it!
Spring is just around the corner and what better way to welcome the new season than with something new? DL1961 have given their website a make over, it’s fresh, minimal and clean and they have also introduced a brand new fit! It’s called Florence and they are calling it their ‘InstaSculpt Denim’.
G-Star has announced their latest collaboration, with singer Pharrell Williams. G-Star has teamed up with Bionic Yarn, an eco-friendly textile company for which Pharrell serves as the creative director. Bionic Yarn will incorporate recycled plastics found in the ocean into their textiles to create the G-Star “RAW for the Oceans” collection.
Pharrell explained that “Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward. Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do. Everyone has jeans in their closet.” The collection will be available starting August 15th. Check out the video for more information on the collaboration.
Article and video from NYdailynews.com