Genetic (formally known as Genetic Denim) has relaunched their website and also brought out a brand new campaign called the ‘Be You’ Project. You can watch the very first video above and there will also be more to follow. You can see the newly designed site by clicking here and you can read some more information about the campaign below.
Since the brand’s conception, Genetic has set out to define itself as a state of mind, being and lifestyle, rather than just another clothing brand. Genetic’s vision adheres to a person’s genetic dna that helps shape and define the message to believe in oneself. With this in mind, the ideation and creation of the ‘Be You’ video project took place…
Over the past few months Genetic has been on a journey to discover innovative, compelling and passionate women that embody self-discovery, self-awareness and self-acceptance. Through this video project Genetic hopes to give viewers an in-depth look into these fearless women and their daily lives, highlighting the various things/places/experiences/talents that are unique to them, and make up their “DNA”.
Over the years, Genetic has found that inspiration comes most from people that we encounter in our daily lives.
For the first ‘Be You’ video, Genetic has teamed up with artist and photographer, Tasya Van Ree, drawn to her because of her talent, vulnerability, and raw beauty. Through the video, Tasya gives viewers an honest look into her life and what makes her who she is.
The “Be You” video project will be an ongoing project carried out each season, showcasing several new talents from different backgrounds and all different walks of life with the same consistent message, to ‘Be You’.
JARDINE is a new brand by one of the co-founders of Rag & Bone, Nathan Bogle. Named after his great-grandfather, the collection came into fruition as a niche for the simpler pieces in life. There is no heavy branding to hinder from the designs.
For Fall 2013 you can expect to see oversized cozy knits, leather paneled jackets, skinny wool trousers and denim pieces. Just like his first venture in design, expect this line to be as big for its classic appeal. You can see more of the collection below and click here to purchase the Spring 2013 capsule collection now from their site.
Levi’s is celebrating 140 years of a cultural icon – The Levi’s 501! It’s amazing to think that the classic 501 cut, which is still popular today, was first brought onto the scene back in 1873! For this little celebratory campaign (titled Happy Birthday, Mr. Blue Jean), Levi’s has put together some quotes from designers, even a timeline of the 501′s evolution and a cool video which you can watch above.
There is a new premium denim brand on the market from creative director, Jimmy Taverniti. The brand is called D-ID and is based out of New York. D-ID seeks to rediscover the true identity of denim through the launch of its Fall / Winter 2013 collection. The name is an an acronym for Denim Identity and D‐ID stands out among the current trend driven market, proving that authentic denim remains the fashion‐forward favorite. I have included information from the press release below as well as a gallery full of look book images for you to see. What do you think of D-ID?
Creative Director Jimmy Taverniti draws D‐ID’s roots from three cities — New York, Los Angeles and Paris. Melding East Coast edge, West Coast ease, and Parisian refinement, D‐ID offers a subtle and sophisticated approach to premium denim, evolving trends by applying innovative techniques to classic silhouettes.
While the fits are basic, the details are anything but. The standout element is a diamond‐stitched, or “diamant,” quilting technique, providing untreated blue denim with tactful texture, and giving coated black jeans the illusion of quilted leather. High quality Japanese and Italian denim are seen in cream, traditional blue, and over dyed black, with subtle distressing found on select styles. Garment dyes and flocking are used, as are transparent coatings, adding a slight sheen when applied over subtle prints and double dyed styles.
The collection focuses on five main cuts for women: Basic skinny , Cropped skinny , Moto skinny , Ankle zip and Hidden ankle zip. These, plus a boyfriend‐style jean, are offered in 32” regular, 29” ankle, and 27” cropped inseams, all in a size run of 24 – 32. Rounding out the selection are traditional jean and biker‐style jackets, featuring the same “diamant” quilting and flocking techniques as the jeans, creating a “total denim” look when paired together.
Made in the USA, the Fall / Winter 2013 collection will be sold at Bloomingdale’s and Neiman Marcus, in addition to select specialty boutiques. Prices range from $138 for a basic jean to $228 for more advanced styles, maintaining the collection’s accessibility within the premium market.