Evidently you can only do charity work in jeans! Can you I.D. any of the brands seen here? It’s nice to see a bunch of celebs (has-beens, barely knowns, never-was’ or otherwise) using their star power for good.
images via wireimage.com and celebuzz.com
Today Alison Sweeney, The Biggest Loser” host and 15-year “Days of our Lives” actress, kicks off the High Profile Pair in the Square auction of jeans worn and donated by celebrities. The auction, which benefits the Clothes Off Our Back Foundation, on Military Island at the intersection of Broadway and 7th Avenue at 44th Street. In celebration, Times Square will be decorated with hundreds of jeans and shirts hanging like laundry from clotheslines above the streets. For those unable to attend the event, the celebrity jeans will be available for auction at www.clothesoffourback.org immediately following the live auction, with all proceeds benefiting the Clothes Off Our Back Foundation. With more than 50 pair of celebrity jeans available for auction online, some include Ryan Seacrest, Miley Cyrus, Nick Lachey, Ashlee Simpson, Lauren Conrad, Rachael Ray, Minnie Driver, Debra Messing , Brittany Snow, Terrence Howard, Forest Whitaker and the cast of “How I Met Your Mother” (Josh Radnor, Neil Patrick Harris, Jason Segel, Alyson Hannigan, Cobie Smulders). In addition, a sweepstakes for a washer and dryer line at www.washingmyjeans.com. The event marks the launch of the GE Profile frontload washer and dryer boasting the first-ever SmartDispense laundry technology that holds up to six months of detergent and fabric softener and dispenses just the right amount plus, washes 17 pair of jeans in one load– saving loads of time. In fact, if every household in New York City had a Profile frontload pair, the city could wash the entire nation’s jeans in just 34 days.
I want these jeans donated by Michael Kors
“With the popularity of jeans today, we’re excited to offer a revolutionary frontload washer and dryer that can clean 4,420 jeans before needing a refill,” says Lynn Pendergrass, Vice President of GE Consumer and Industrial. “The secret is the SmartDispense technology. It knows exactly how much detergent to dispense so your clothes come out perfect without wasting detergent or water. It’s a win-win situation for Americans and the environment.”This innovative washer and dryer features state-of-the-art clothes care with advanced technology exclusive to GE Profile, including:
— SmartDispense(TM) Technology pedestal system that holds up to 6 months of detergent and fabric softener then dispenses just the right amount based on soil level, load size, water hardness and fabric type
— Stain Inspector(TM) technology that recognizes and treats more than 40 different tough stains
— Reverse Tumble and DuoDry(TM) System that provides exceptional results in a fraction of the time of traditional models
— CleanSpeak(TM) communication where the washer electronically tells the dryer what items to expect, so you’ll have fewer interruptions and extra time to enjoy your life
(As a mother of 4 kids and a debilitating denim addiction, I could definitely use a new washer and dryer. Especially, one that can wash my entire family’s jeans all at the same time. )
For more information about the auction and to bid, visit www.clothesoffourback.org. The celebrity jeans include Donna Karan, Michael Kors, Shawn Pyfrom, Aimee Teegarden, Alan Alda, Maria Menounos, Nancy O’Dell, Chris Rose, John Salley, Toni Collette, Jeff Probst, Kristian Alfonso, Shaun Robinson, John Krasinski, John McCrea, Melissa Joan Hart, Angie Harmon, Jillian Michaels, Christian Slater, Zachary Levi, Tony Shalhoub, Dule Hill, Greg Grunberg, Coolio, Jarez, Christian Siriano, B. Smith, Paula Patton, the cast of “9 to 5: The Musical” (Allison Janney, Stephanie J. Block, Megan Hilty, Marc Kudisch), and more.
William Rast Billy Flare Jeans, above.
Ashlee’s Notify Jeans
We love it when we find out about do-gooders like Michael Ball, founder of Rock & Republic.
“Founded earlier this year by R&R CEO and creative director Michael Ball, Rock the Cure is Rock & Republic’s new amazing philanthropic division. Ball found himself unimpressed with the charitable donations and efforts of other companies and corporations, and decided to do something a little drastic. Having created one specialty item for each one of the R&R collections (everything from jackets to denim to footwear), 100% of the profits for each special item will go directly to a charitable foundation. The ’07/’08 cause will be none other than City of Hope, a medical center geared towards treatment and research for those with cancer and other life-threatening illnesses. In addition to proceeds from sales, Rock & Republic will be holding a series of events to fundraise for the center, including film festivals, intimate dinners and concerts. ‘Rock the Cure’ reflects Michael Ball’s vision for corporate philanthropy, and by setting a precedent, he’s a pioneer in the movement to eradicate life-threatening diseases.”
We applause Michael Ball. He’s not like every other company out there slapping a pink ribbon on their product to increase its marketing power while only contributing a tiny percentage of profits to the actual cancer foundation. The profits from Rock the Cure go 100% to the City of Hope. Awesome. Mr. Ball received the prestigious Spirit of Hope award for his efforts from the City of Hope. You can learn more about City of Hope at www.cityofhope.org.
If you’d like to help by buying a “Rock the Cure” product, check them out at Saks.com