I personally don't see anything wrong with teens finally being able to wear the jeans that their idols wear. With TR going to Target, they are going to double their sales, or triple and rake in fortunes. So good for them, maybe less fortunate people that can't pay 275.00 for a pair of jeans can own a pair now, although $150.00 is still alot of money to spend on kids cloths. There are more important things to spend money on like, rent, utilities, food, education, etc...I see Too many people with an obsession to high end, exclusive brand denim that get themselves into serious debt because of this. Its DENIM for goodness sakes, not gold. besides what on earth are the people out there with 10+ pair of TR jeans going to do with them, say if they were to die tomorrow? Can't take them with you. Plus Whats in a name??? I personally would rather have 5 pair of medium priced denim jeans than 1 pair of over priced exclusive jeans. I own a pair of TR, R & R, Sevens, and other than the different styles, there isn't anything special about any of them, they are all made of denim.