That's a good point. Target is much more accessible than Nordie's, Saks, NM, etc. Also, some people (minorities especially, like myself) may not feel comfortable shopping at high-end retail establishments because of that certain hidden air of discrimination (racial, socioeconomic) that exists at some of those places.
Speaking of which, the whole discussion actually reminds me of an interesting phenomenon on why poor people are attempting to look rich through labelling, whilst rich people are dressing down their look. LA Guy from styleforum sums this up pretty well:
"Actually, it has a fair bit to do with socio economic status, and extends beyond clothes, but Manton, for example, notes this in his book about clothing in particular. Because "rich" clothing is now attainable by the "poor", the "rich" (in the general sense of the word, take it as you will) wear styles that the poor (or formerly poor) dare not imitate, for fear of well, appearing poor (and having attained the signs of wealth, both the poor and the and newly rich do not want this). Thus you see the old rich wearing "American Trad" clothing, which is beat to hell, and kids from the Ghetto wearing everything looking fresh."
To conclude, I do think that this thread has shown how some people are buying into the brand strictly for the label. As was mentioned earlier, TR is fairly played out, and its availability at Walmart and Costco will further degrade its reign as a status symbol. And in all fairness, I don't see it reaching Diesel's longevity as a designer brand. Therefore, some of its wearers may be due for a new wardrobe...