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Originally Posted by antik_freak
Quote:
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Originally Posted by aipume
you're buying something because you want to be part of an image, part of a movement, part of a cult. BAPE is one of the few brands that offers that and exploits this develpment in fashion.
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few brands that exploits the idea of belonging? i'd say this is what all fashion is.
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this is like the argument you hear when asking newbies what they want their company to represent. they say "we want to offer the best products, best services, at the best prices".
my point is that i dont think there's ever been a brand that has totally pushed exclusiveness and cult fetish, a "sense of belonging", to the point that BAPE has successfully done.
many fashion brands claim to do that, in fact they claim to be everything, few suceed.