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Why are Diesel jeans getting so expensive?

post #1 of 6
Thread Starter 
I came by a local store and I saw the new washes and styles for the Spring/Summer 2005 and I just stopped and thought why are these jeans getting more and more expensive every year?

I mean it's just jeans right? I understand the amount of time they put on making some of the washes but it's getting very pricey. And an another point they all fade so fast and are we all paying for the dye or indigo extra money for it to disappear after a couple of washes?

They do fit and feel very good especially the 7xx washes but I just wish that they stop raising their prices every year.

I'm guessing that in 1 or 2 more years they price will go up to $500CDN and who would spend that much money on a pair of jeans that will fade so fast and usually jeans get more abuse than a shirt.

Tell me your thoughts about them and enlighten me please... I'm getting frustrated. I love the jeans but I always have doubts now if I'm willing to pay the price.
post #2 of 6
Guess what? I just wonder why diesel jeans in Aus are more expensive than in US. I checked online store and calculate to AU$, you can save about AU$100-150 comparing buying in store. I just come back from city and check that diesel jeans price is average about AU$380-500...sucks
post #3 of 6
Quote:
Originally Posted by seskoad
Guess what? I just wonder why diesel jeans in Aus are more expensive than in US. I checked online store and calculate to AU$, you can save about AU$100-150 comparing buying in store. I just come back from city and check that diesel jeans price is average about AU$380-500...sucks
I've wondered about this myself. Diesel jeans sell for like 200UKP or more in Britain, which is WAY more than they sell for here. Generally speaking about the price increases, I know that diesel has started to use more expensive fabrics, some from japan which are very expensive for them to USE. Have a look at Kuratt 82N, which is made from japanese denim. This one costs like $240USD so I dont even want to think how much it will go for in Canada or the UK. Also, a friend of mine who owns a store and has been a direct diesel client for almost 9 years tells me that recently diesel has cut its distribution drastically, I imagine in an attempt to keep the brand pure. So maybe its a combination of increase in materials costs from the new denims and a decrease in overall sales? This is of course conjecture on my part to a degree, but I'm pretty sure at least some of it has to do with the fabric. I mean, compare like the 82U or 82N washes to the 793 or 773 washes from a few years ago, its a world of difference...
post #4 of 6
Diesel wouldn't sell directly to people especially in countries where they are operating with their own shops. You can however, try to contact other wholesales for deals
post #5 of 6
Yeah I know what you mean Jaylo. I used to be able to pick up a pair of Diesels for $130 CAD at Underground. Of course this was 10 years ago, when Saddles were in. They have got better in quality and style, but the prices are getting too high.
post #6 of 6
price may be too high for a portion of people on this forum but for the majority of Diesel's clients...their mainstream clients...the price may still be fine. notice that this year's economy in the US, luxury good sales have gone higher than expected while normal goods sales performed poorly. once you are rich to a certain point, the price becomes almost negligible.

this has nothing to do with my personal belief of whether diesel should raise or lower their price but just noting something here =p

also dont forget that this season's jeans like someone mentioned, is using alot more expensive fabrics aka japanese denim. this achieves a few things:

1) harder to make fakes which obviously Diesel or any high end brand does not want happening

2) makes the brand more exclusive. if Diesel became the GAP, people are eventually gonna stop buying it, because alot of people buy high end brands for their exclusiveness
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