Wrangler is launching a line of jeans that are supposed to moisturize with every wear. Is this the next new thing in denim or over the top?
Read the article below (originally posted on the Blog)
Denim makers are constantly trying to create the next new thing when it comes to denim. Wrangler has launched an innovative new moisturizing jean called “The Denim Spa.” The idea behind these is to create a jean that takes care of your legs while you wear them.
The Denim Spa jeans are infused with micro encapsulated natural moisturizing and slimming ingredients that protect skin from the dehydrating effects of wearing denim. They come in three figure flattering cuts: The Aloe Vera, which has anti-inflammatory properties and is ideal for sensitive skin, with a light blue wash; The Olive Extract, which is a super hydrater and is a medium blue wash and The Smooth Legs, which has anti-cellulite agents and comes in darker indigo shade.
The moisturizing effects are meant to last up to 15 days but a re loadable spray can be purchased to renew the moisturizing properties and can last up to 95 wears. The Denim Spa jeans will be available for purchase on Asos.com starting January 28th and will retail for $135.00.