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H&M to Launch High-End Store

post #1 of 3
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H&M has announced plans to launch high-end stores. With their regular stores being as popular as they are, I do not see this venture being any different. The only thing that I will emphasize is the word "NEW." Truthfully...if it is just an iteration of the same items in more high-end fabric, I don't think that it'll work. More people will just venture back to H&M. What are your thoughts on this?

post #2 of 3

Yeah, I'm not really sure what I think of this. I feel like the market is so over-saturated as it is and I'm not sure how H&M is going to appeal to a more luxury market unless they pretty much separate themselves entirely from the H&M name.

post #3 of 3
In these cash strapped I think H&M is one of the great success stories. It's a great for picking up nice stuff really cheaply and they are always bang on trend. That's what makes them so appealling. I think this is a gutsy move on their part but unfortunately I think they have over-estimated their appeal.
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