United Colors of Benetton has always had controversial ads designed to be thought provoking, however, do their latest ads take it to far? The newest campaign from the company has been dubbed "Unhate" and features various "at odds" Heads of State engaged in lip locks with their adversaries. Leaders used in the campaign include Angela Merkel and now former Italian Prime Minister, Silvio Berlusconi (pictured), Chinese leader Hu Jintao and President Barack Obama and perhaps most controversial, The Pope and Egyptian imam Mohamed Ahmed el-Tayeb. Already the campaign has caused a lot of upheaval, as some papers, including the New York Times are refusing to run the ads.
What do you think of Benetton's ad campaign, is it a cheap ploy for attention or a conversation starter?
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