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Controversial New Benetton Ads

post #1 of 6
Thread Starter 

 

benetton.jpeg

 

 

United Colors of Benetton has always had controversial ads designed to be thought provoking, however, do their latest ads take it to far? The newest campaign from the company has been dubbed "Unhate" and features various "at odds" Heads of State engaged in lip locks with their adversaries. Leaders used in the campaign include Angela Merkel and now former Italian Prime Minister, Silvio Berlusconi (pictured), Chinese leader Hu Jintao and President Barack Obama and perhaps most controversial, The Pope and Egyptian imam Mohamed Ahmed el-Tayeb.  Already the campaign has caused a lot of upheaval, as some papers, including the New York Times are refusing to run the ads.

 

What do you think of Benetton's ad campaign, is it a cheap ploy for attention or a conversation starter?

 

You can view all of the images at Fashionista.com

post #2 of 6

What does this have to do with denim/fashion again? 

 

I think these subjects cause tension among community members personally. 

post #3 of 6

I think they achieved what they wanted to achieve. People talk about it. Provoking is part of Benettons image.

They didn't do an ad campaign like this for a long time...

 

And I think that this topic perfectly fits into this blog. Jeans always stood for “being rebel”. Not putting up with what the society in general thinks… 

 


Edited by noxin74 - 11/21/11 at 1:50pm
post #4 of 6
Thread Starter 

Benetton is a fashion company, looking to stir the pot. Lots of companies do this...look at Diesel, Rag & Bone. My comments were directed more about using this method as an advertising tactic, not directly at the political content.

post #5 of 6
Quote:
Originally Posted by Jennifer View Post

Benetton is a fashion company, looking to stir the pot. Lots of companies do this...look at Diesel, Rag & Bone. My comments were directed more about using this method as an advertising tactic, not directly at the political content.



Oh i see. Im sorry. Well for their actions they have been spread around a lot more than they would have, It was brilliant!

post #6 of 6
Thread Starter 

Haha I agree! For some reason, I'd thought Benetton went bankrupt but once I saw the ads, I realized they must still be in business.

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