This year has already brought a fashion show using hologram technology but now Cotton is aiming for a fashion show for the record books. Cotton has teamed up with MTV to offer a 24-hour fashion show. It will feature 1,440 looks, which will be worn by dozens of models, including 24 who were chosen from an online contest. The show, which is taking place in South Beach, Miami, will start at noon on November 19th, continuing until noon November 20th. MTV will be streaming the show live at cotton24hours.mtv.com, so you can tune in at any point during that time. If you miss the show, you can visit the site for highlights and top looks.
What do you think of this concept?