People who dont like Diesel Because they are prewahes, have pocket designs, and sometimes are distressed, will tell you that Diesels quality and fit suck. The truth is they have no idea what they are talking about. You can find a whole slew of the at styleforum.com --- They are ridiculous. You can post a picture of yourself wearing a pair of jeans and a lot of people may like them. If you post the same picture and say that they are Diesels everyone will start telling you how poorly they fit, blah blah blah. So anyways my point is Diesels are amazing quality and fit. Not too many jeans brands compare. Of course, there are some that are better, but not many. The ones that are better than Diesels are likely to be Japanese brands or DH(which also makes some in japan).
So Diesels stand out because the washes on their denim are works of art. They make wearing jeans a way to express your style in a different way than any other jean company. When I bought my first pair of Diesels I used to wear Rock and Republic, True Religion, and brands like that. After wearing my Diesels for a while I really grew disinterested in any other brand. Now I always comb Diesel web site for new items. It doesnt have to be jeans. I buy Diesels, t shirts, shoes, sandals, underwear, button downs, backpack, watches, etc.