http://www.styleforum.net/showthread.php?t=39889&highlight=g-star
http://mynudies.com/showthread.php?1347-fading-on-G-star-raw-denim
Have a read and educate yourself.
Please do not associate G-star raw denim with other raw denim jean brands like APC / Nudie. The fades in G-star are either so subtle ----- > non existent. This is probably because of G-star's commercialisation and choice of dying method. They want to keep the "raw look" but not necessarily the "fading that comes from raw denim". This is probably why G-star chooses to label pretty much all of its jeans (raw denim), because the look is "rugged, military, mostly dark", thus raw in notion, but not raw in nature. As you've seen pictures before of the G-star fading in page 1, that is from a 14.5 oz raw selvedge denim, and usually raw denim that is higher in weight would often fade easier than denim with lower (oz) [because higher weight denim is usually dipped in indigo more than lighter weight denim] (not always the case), but as you can see from the pictures from page 1, the fading is not so emphasised; especially considering those jeans have been worn very heavily for 14+ months (construction site worker). The Arcs on the other hand, are probably 10-11oz denim.
This is the G-star RAW Listing 3301 Classic Raw jeans; a slim straight leg jean, raw starched denim, red selvedge denim, 60% organic cotton, 14 1/2 Oz denim
These jeans started off life looking like:
http://a4.sphotos.ak.fbcdn.net/hphotos-ak-ash2/39642_132018526841912_124040957639669_165097_5239693_n.jpg
Results:
http://a5.sphotos.ak.fbcdn.net/hphotos-ak-ash2/39066_132018313508600_124040957639669_165092_7474086_n.jpg
http://a2.sphotos.ak.fbcdn.net/hphotos-ak-snc6/39642_132018516841913_124040957639669_165094_5514148_n.jpg
I walked into the G-star store the other day and asked the salesperson, "are these G-star Structor Straight raw denim?"...and the salespersons looked at me with complete utter shock.. as if I was speaking in blasphemous language (the salesperson was wearing complete all G-star), so I asked "do these jeans fade over time?", he seemed puzzled by my question. Then he got the courage to point to the tag and say "Yeah... it says Brooklyn raw denim, I guess its raw... I think". In his attempt to look somewhat competent, he said that "The jeans have been dipped in indigo 3 times, and seeing the material and its "toughness"; I don't think it'll fade".
"Oh... okay" was my answer, and I walked out.
Two different marketing philosophies; G-star focuses on the raw notion of its denim through its "rugged design, military cues & inspiration, dark nature", and it does this with almost all its jean lines and jackets (I have their jackets, love the military design). If you've walked into the G-star store, take a close look at their conceptual design of the store; the architecture is based on an industrial outlook, a denim rhino preface, robotic and clinical feel, the use of "raw materials" like wood and steel. Whilst Nudie jeans focuses on how the denim is like "second skin" and that if you wear the jeans over time, it will "fade beautifully". Whilst Diesel turbo denim focuses on "wear your jeans and receive beautiful vintage jeans in 30 days". You'll probably never find a poster by G-star that says; wear your jeans and they will fade as time progresses. APC raw denim tells you how to wash your jeans and has like 4 levels of raw denim washing for denim aficionados; like washing your raw denim in the ocean for example.
At the end of the day, I can't give you a 100% guarenteed answer and I don't work for G-star, and if the guy working for G-star can't give me a straight answer on the rawness of the denim, then surely I can't. What I can tell you is that the jeans would most likely not fade... especially since you wear it 10+ hours a week walking around (which is not a strenuous activity), and is hardly any wear at all.
PS: Also what zdenal_cz has written about sizing down. Raw denim usually expands over a time period a week, I know with my first Nudie jeans I purchased a 30 in waist when my true size is 31, and after a week of sucking in my stomach every time I put on my jeans, the raw denim expanded and now it feels like a size 31. G-star will also shrink in the wash like most denim, but it is sanforized and won't shrink any more than 5%.
Edited by crumpLezone - 6/5/11 at 8:01pm