^I think we all should keep in mind that Diesel is NOT high end...
generally speaking NOT high end... but DEFINITEVELY high end for me and most of us
just kidding evil, got your point
i think it's a matter of product quality, not distribution. sometimes distribution in department stores has nice effects: during last winter sales in Genoa Krooley 8YM were 30% off at Bagnara's while still full priced at diesel store