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BE STUPID !

post #1 of 20
1/18/10 at 10:53am
Thread Starter 
Diesel = Fail

Diesel Be Stupid
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post #2 of 20
1/18/10 at 11:32am
I dont thinks its too bad.
It fits the whole "Be Brave"-thing very well and diesel always has been a brand for the younger-aged.
Anyways i don´t think it will have too much influence on their fashion, especially on their denim.
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post #3 of 20
1/18/10 at 1:03pm
They always had really wierd campaigns/commercials, Never affected them imo.
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post #4 of 20
1/19/10 at 10:17am
Quote:
Originally Posted by XtremePaintballerX View Post
They always had really wierd campaigns/commercials, Never affected them imo.
You found this article, thought about it and then posted a link here where others are now going to link to, read, think and possibly share.

Fail?
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post #5 of 20
1/19/10 at 12:25pm
Quote:
Originally Posted by braveislander View Post
You found this article, thought about it and then posted a link here where others are now going to link to, read, think and possibly share.

Fail?
?
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post #6 of 20
1/19/10 at 12:30pm
Thread Starter 
Quote:
Originally Posted by braveislander View Post
You found this article, thought about it and then posted a link here where others are now going to link to, read, think and possibly share.

Fail?
Reading comprehension fail much ?
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post #7 of 20
1/19/10 at 1:19pm
Good campaign imo. If only the jeans were still good as well...
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post #8 of 20
1/19/10 at 2:37pm
Quote:
Originally Posted by braveislander View Post
You found this article, thought about it and then posted a link here where others are now going to link to, read, think and possibly share.

Fail?
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post #9 of 20
1/20/10 at 8:28am
I agree that their ad campaigns never really sway me either way. I either like what they put out or dont. They always have smart/stupid jeans IMO...
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post #10 of 20
1/20/10 at 5:29pm
Quote:
Originally Posted by TRBigT View Post
I agree that their ad campaigns never really sway me either way. I either like what they put out or dont. They always have smart/stupid jeans IMO...
Lol

Never thought of it like that maybe there campaign does makes sense.
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post #11 of 20
1/20/10 at 6:28pm
I want to like this campaign, but I feel like the writing is too smart to pull off the stupid. It's just alllllllmost there... but because it isn't, it's even lamer than if they did nothing at all. It's like... trying hard to make it look easy instead of making it look easy. Get me?

I think they should employ LOLcats in their next round of creative FTW.
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post #12 of 20
1/21/10 at 8:55am
I know what you are saying Grondie. I think the ads look a little American Eagle/A&F-like. They are like trying to push edgy but failing with the smart/stupid thing... I think they could leave out all the text and basicly call it teenage rebellion and it make more sense....
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post #13 of 20
1/21/10 at 1:03pm
Yeah... or just Be Stupid without all of this "brand manifesto" bullshit. Creative directors need to understand that youth don't like their favorite brands making bold declarations about what they stand for on their behalf, even if it's declaring that they stand for nothing...

And even if that means soliciting user generated content because that's been done 30,000 times since last year.
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post #14 of 20
1/21/10 at 2:10pm
yeah overall its pretty unimpressive. whoever came up with it wont be asked to do it again....BUT like I said. the only thing I look for is what washes are in the ad really. so they could just put a picture of their jeans and i would be just as happy
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post #15 of 20
1/21/10 at 11:25pm
LOL I didnt know it was on their website.
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post #16 of 20
1/26/10 at 2:07pm
Quote:
Originally Posted by Audioteknika View Post
Reading comprehension fail much ?
I dunno. Why don't you correct what I wrote so i can learn from my mistakes.
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post #17 of 20
1/27/10 at 6:39pm
Milan is literally covered by Be Stupid ads atm
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post #18 of 20
1/28/10 at 9:45am
so is Berlin
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post #19 of 20
1/28/10 at 11:25pm
Not in the US, just putting that out there.

btw whats up with all this "burn" tees from diesel.
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post #20 of 20
2/2/10 at 10:36am
This ad campaign is AWESOME, imo. Reflects idea of Diesel for 100%.
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