Quote:
Originally Posted by modestyouth 
CUTUP -- I admire your tenacity, but I feel like this is an uphill battle -- one you're almost certain to lose. There was an article I read a while back on CNN about how the once might myspace have plateaued and even been supplanted by facebook as the most popular social networking site. The main sticking point of the article was that history suggests once a website begins to significantly lose its audience, it's been almost impossible to reverse the trend, something I've seen happen with a number of niche sites (who may have spawned disgruntled members who went on to create more popular competitor sites over the years).
And as mentioned earlier, I find it funny that the #1 focus is on a new server. I don't think anyone here is complaining about the speed. A lot of people, however, were opposed to the new mall to no avail, and I think that's where shit started going south fast.
This used to be one of my favorite websites to visit, not so much for the fashion content, but for the variety of smart, witty personalities here. Now all that's left is a board that gets about one new topic every 3-4 days, and a mall that seems to be used more by resellers looking to make a profit than actual contributing members.
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I fully agree it is going to be an uphill battle, a very steep one at that. I was planning on walking away myself and the only thing that kept me here was some of the great people I have met over the years
I agree when things get mentioned like " #1 get a new server" it is very disheartening to hear, as it makes it sound like that will fix this place, I am sure that was not the intent.
I know we need a complete rebuild and even then it may not get to the level people want it to be, but I still want to try. I am trying to re-focus our energy into changing our niche completely.
My goal is to have this place as a springboard for those getting into fashion. People that want to educate themselves and also receive some sage advice on fashion, as well as some honest opinions. I am hoping we can straddle the line between elitist and mainstream fashion, and I know its a fine line to walk.
The days of people shelling out $300 for a pair of designer denim based solely on the fact that it is a popular brand name is over. Likewise the authentication niche we used to fill is long gone. People these days are far better educated about what they are purchasing. I remember the days when authenticity checks were filling entire pages in one day, not anymore
And everyone here has said what we have already known, content is king. No one is posting anymore because there are many that feel this place has been behind the times for a while, and that we have nothing to offer. I am doing interviews with some new designers and will be loading this place with articles from specific lines complete with links to shows ect. Once the site outline has been updated, I am really hoping to add a bunch of new material
When names like TR, Citizens of Humanity ect are the main names that grace our homepage, we look really dated. We would have looked dated years ago with that. We need to be amorphous, and stop placing people into groupings of brand names. We should be posting articles and interviews and giving people new information, a starting point for conversation.
We have left it up to members only for to long and neglected the content we should have filled this place with, and it has killed us.