I doubt Diesel is making any much money off of these, with shipping, the ad campaign cost, and production cost for the jeans, they are probably breaking even. Today most Diesel Jeans have store costs between like $30-$50, I am unsure as whether or not the store costs in the computer are what the jeans actually cost to make or what it cost the retail location to "purchase" them, but although Diesel is going to make huuuuuuuuge sales on Oct. 10th, any money they make won't be off the limited jeans, they'll make money when people buy other shit (belts, shoes, accessories, etc.) along with the jeans.