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Dior Phone Announced... yuck

post #1 of 43
Thread Starter 
As ugly as this is... I have an itching that someone on here will have to have it! Starting at €3,500, or $5,000 and up!

Quote:
New Dior Phone Targets China, Russia
Luxury-Goods Retailer
Seeks Brand-Hungry
In Growing Markets
By CHRISTINA PASSARIELLO
May 21, 2008; Page B9
PARIS -- French luxury-goods company Christian Dior SA Wednesday will unveil a line of mobile phones, extending beyond its traditional fashion business to boost sales, particularly with brand-hungry consumers in new markets such as China and Russia.

The new Dior phone -- priced from €3,500, or $5,000, and up -- comes after competitors such as Prada SpA and Dolce & Gabbana have turned their fashion-branded mobile phones into significant businesses.


Dior
The basic model for Dior's new phone comes in a variety of colors.
"In the same way that we have developed our watch and jewelry lines, we want to increase sales with the phone," Dior Chief Executive Sidney Toledano said in an interview.

The phones will be made by a small French manufacturer, ModeLabs Group SA. Mr. Toledano says he expects to sell at least 10,000 of them a year at the beginning and hopes to reach annual sales of €200 million in the longer term. ModeLabs invested several million euros in research-and-development costs on the new phone, said the company's founder, Stéphane Bohbot.

That revenue target is lofty, considering Dior's overall sales last year were €787 million, but is in line with rivals. Last year, Dolce & Gabbana and its partner Motorola Inc. sold €200 million worth of the designer label's gold Razr phone.

Dior's move comes as high-end fashion houses are crossing the boundaries of traditional fashion items to boost sales. After the licensing heyday of the 1980s, which cheapened the names of many fashion houses by putting them on items ranging from lighters to toilet-seat covers, labels reeled in their branding efforts during the 1990s.

Yet in recent years, many companies have branched out again, this time with a pledge to be more selective about how they use their name.

With mobile phones, fashion brands have insisted on taking part in both design and marketing. Last year, when Italian fashion house Prada launched a phone with South Korea's LG Electronics Inc., Prada tinkered with the touch screen and preloaded content in addition to working on the phone's basic design.

Mr. Toledano said the idea of creating a Dior phone was driven by demand in new luxury markets such as China and Russia.

"What really convinced us was seeing the attention people in emerging markets pay to buying a phone, by selecting the color and design," said Mr. Toledano. In Europe and the U.S., in contrast, phones are seen as more disposable commodities, he said.

Dior's new phone -- which will work world-wide, except in Japan and Korea, where it isn't compatible with local wireless networks -- is priced higher than rival fashion phones, closer to the price range of Nokia Corp.'s premium line Vertu, which also starts in the $5,000 range. Dolce & Gabbana, Prada and Giorgio Armani SpA all have phones out that cost around $600.

In addition to all the regular features of a cellphone -- a touchscreen, a camera, ringtones -- the Dior phone offers a new gimmick: a miniature phone barely bigger than a USB key. Dior says the mini "My Dior," as it is called, is handy for women who don't want to rummage through their bags to find their phones. Instead, the mini version of the phone clips to the outside of a bag for easier access. It communicates with the main phone, so people can pick up or make calls with My Dior and use the main phone for more complicated functions.
source: New Dior Phone Targets China, Russia - WSJ.com
post #2 of 43
. . . .lol
post #3 of 43
Kubie is so getting this.
post #4 of 43
yeah one to match each of those beater 2007 benz
post #5 of 43
sorry, but spending that much on a phone is retarded. I don't even carry mine around most of the times; it stays in my car for EMERGENCIES, which is what these things should really be for. If my friends want to "chat" with me, they'll have to make the horrible effort of actually going out with me or coming to visit... sorry, I'm ranting.
post #6 of 43
size down for these or do they stretch?
post #7 of 43
Quote:
Originally Posted by maddiconner View Post
sorry, but spending that much on a phone is retarded. I don't even carry mine around most of the times; it stays in my car for EMERGENCIES, which is what these things should really be for. If my friends want to "chat" with me, they'll have to make the horrible effort of actually going out with me or coming to visit... sorry, I'm ranting.
you know, most people would say spending $200 on a pair of jeans or $1000 on a purse is retarded.

you probably haven't spent the time to learn the features of your phone which make it do much more than send and receive calls, which make it easily worth taking with you everywhere. my phone, for instance, has a 5 megapixel camera, a voice recorder, and can identify songs played on the sound system in stores for me. it has a calculator, a calendar, etc....

and some of us use our phones as a business tool, so constant access to them is vital if you don't want to spend all day in the veal-fattening pens.

others are willing to extend their high-priced goods habit to include electronic devices.

however, the dior phone has a terrible design. if i'm gonna lay out that kind of cash for a phone, it's gonna be a Vertu
post #8 of 43
woah

mini phone the size of a USB? hot damn...


and um, 5K+ is a lot...I rather prefer the Gold Razr's than that...back when I had a razr anyhow...


btw, those vertu's are pretty nice....
post #9 of 43
Guys it's all worth it. The Dior logo on the phone is totally worth the money.
post #10 of 43
Quote:
Originally Posted by Sigmatic View Post
you know, most people would say spending $200 on a pair of jeans or $1000 on a purse is retarded.

you probably haven't spent the time to learn the features of your phone which make it do much more than send and receive calls, which make it easily worth taking with you everywhere. my phone, for instance, has a 5 megapixel camera, a voice recorder, and can identify songs played on the sound system in stores for me. it has a calculator, a calendar, etc....

and some of us use our phones as a business tool, so constant access to them is vital if you don't want to spend all day in the veal-fattening pens.

others are willing to extend their high-priced goods habit to include electronic devices.

however, the dior phone has a terrible design. if i'm gonna lay out that kind of cash for a phone, it's gonna be a Vertu
I completely agree that some people need their phones and all the features for work (my husband for example), but that's only about 20% of the population or less probably. A bunch of people get these phones with their thousand features and don't even need them. Also, i wouldn't compare spending $3000+ on a cell phone to spending $200 on jeans or $1000 (never done that either BTW) on a purse. The jeans are much less so there is no comparison really and the purse (even though I wouldn't spend $1000 on one either) is going to last you much longer than a cell, which is usually obsolete after a few years.....not an investment like a purse would be and no resale value!
post #11 of 43
A quality purse can be purchased for $50, so anyone buying $1,000 purse is essentially paying 20 times more than they really "need" to, but posters on this forum don't typically look down on them for doing so. Accordingly, a $250 phone probably has all of the features anyone would actually need, but some individuals can afford and would rather have a phone that costs 20 times more than that for similar, largely aesthetic reasons.

Also, as an aside, anyone who purchases a purse they intend to use as an investment needs to have their head examined.
post #12 of 43
I'll pass and stick with my iPhone. Word on the streets is the new one drops June 9th too
post #13 of 43
Quote:
Originally Posted by maddiconner View Post
Also, i wouldn't compare spending $3000+ on a cell phone to spending $200 on jeans or $1000 (never done that either BTW) on a purse. The jeans are much less so there is no comparison really and the purse (even though I wouldn't spend $1000 on one either) is going to last you much longer than a cell, which is usually obsolete after a few years.....not an investment like a purse would be and no resale value!
jeans being much less is only in strict price terms, not in a relative cost per unit

you can buy a phone for $50, so paying 20x that for a high quality one is $1000

you can buy jeans for $10, so paying 20x that is $200

so you're still paying 20x the minimum.

that doesn't even factor in the price per use or the price per feature relative to usability. pants cover your body and provide insulation - some even have pockets to hold your shit. phones to hundreds of things...

a purse is even more retarded when you factor in the fact that they don't do anything other than hold your shit (which jeans also do), and the grocery store gives you bags that do the same thing for free.

so it all really comes down to what you're willing to pay to do what you need to in STYLE.

and as 7kid says, anyone considering a purse an investment is probably also considering commerative plates as an investment and the lottery as a sort of stock market....
post #14 of 43
are you just arguing for the sake of arguing or is there actually a point behind this
post #15 of 43
^ are you really on HF because you're looking for some sort of point?


really?
post #16 of 43
I love nice things but there ought to be limits set by common sense. IMO spending $5000+ on a mobile phone just cuz it looks good is immoral. People have got to realize that this stuff was meant for individuals for whom, money is absolutely no object....their spending the $5000+ is easier than our spending a couple hundred $$$.
I'm amazed at the way people virtually mortgage their lives just so they can have the latest, greatest and most expensive. Hey, if you really got that kind of scratch it's very cool...but all others should exercise some kinda restraint.
post #17 of 43
Quote:
Originally Posted by Sigmatic View Post
^ are you really on HF because you're looking for some sort of point?


really?
LOL
I think you have some good points, but I still don't see the need for the Dior cell phone.
post #18 of 43
Quote:
Originally Posted by Sigmatic View Post
^ are you really on HF because you're looking for some sort of point?


really?
please dont answer my question with another question.

and no.
post #19 of 43
I will stick to my LG chocolate flip. I barely use my cell phone except to text.
post #20 of 43
cute. i'll get it



not.
post #21 of 43
Quote:
Originally Posted by maddiconner View Post
sorry, but spending that much on a phone is retarded. I don't even carry mine around most of the times; it stays in my car for EMERGENCIES, which is what these things should really be for. If my friends want to "chat" with me, they'll have to make the horrible effort of actually going out with me or coming to visit... sorry, I'm ranting.


I completely agree. I don't even have a cell phone! I've had one in the past, but I never use it, so why bother?
post #22 of 43
Quote:
Originally Posted by courtzzzz69 View Post
I will stick to my LG chocolate flip. I barely use my cell phone except to text.
same here, for me its pointless getting an expensive phone becuase there always scratches and there are always new phones with better technology
post #23 of 43
That thing is ugly. For that kind of money it better be able to fix me a continental breakfast every morning.
post #24 of 43
rubbish! pure rubbish!
post #25 of 43
Thread Starter 
Quote:
Originally Posted by bottledregrets View Post
I'll pass and stick with my iPhone. Word on the streets is the new one drops June 9th too
that's what i've been waiting for. me and the others in the "only getting it if it has 3g" boat are finally seeing land in the distance...
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